How Much Do You Know About The New Pattern Of Garment Industry In 2013?

Industry "new" chain Humen

Sun Ruizhe China Spin Vice president of Industrial Federation

The responsibility and mission of industrial upgrading and supply chain optimization are from the micro level to workers and consumers. From a macro level, they are responsible for the society, the country and the world.

Affected by raw materials, labor, exchange rate, tax rate, energy, environmental protection and terminal demand, the whole industry is still on the way to dawn. clothing The transformation and upgrading of industries and the development of integrated innovation are more and more valued by the whole industry.

On June 18th ~19, the 2013 global textile and garment supply chain, entitled "supply chain optimization and risk management", was held in Humen, Guangdong, China's most famous town of women's garments. This conference will mainly discuss how the textile and apparel upstream and downstream enterprises can enhance the coordination and risk management, enhance the efficiency of resource allocation, and actively solve inventory problems when the risks and uncertainties still exist when the risks of external demand are low, domestic demand slows down, cotton price differentials, and factors cost rise.

Editorial Reviews

The future competition of textile and garment industry is no longer the competition of one link, but the contest of the whole supply chain. Therefore, it is of great significance to optimize the textile and garment supply chain and strengthen the coordination and cooperation between the upstream and downstream of the supply chain, so as to explore the transformation path of China's textile and garment industry.

Opening all links of the supply chain can not only effectively help enterprises save costs, but also help promote the overall transformation and upgrading of the industry. However, as far as the development of the industry is concerned, the coordination between the upstream and downstream parts of the supply chain is not enough. There are still gaps in the development of the upstream and downstream enterprises. In this regard, some powerful enterprises will solve the problem of insufficient supply chain docking through the extension of their supply chain chain. However, for small and medium sized enterprises, the textile and garment industry will need to improve and optimize the supply chain system so as to enhance the competitiveness of the industry in the international market.

The "new" machine in the west of Urumqi

Liang Yong, deputy director of the Xinjiang Uygur Autonomous Region economic and Information Committee

Xinjiang should focus on the construction of Huoerguosi textile and garment export processing zones for the central and Western Asian countries, develop border trade, and make Xinjiang a bridgehead for China's textile and garment exports to Central Asia and Europe.

In May, Yu Zhengsheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and chairman of the CPPCC National Committee and inspectors of the Xinjiang Xinjiang work coordination group, inspected the great task of developing the textile and garment industry to promote the employment of millions of people.

In this regard, the the Xinjiang Uygur Autonomous Region Party committee and the people's government attach great importance to it, and strive to demonstrate Xinjiang's development of textile and garment industry's resource advantages and industrial foundation, and formulate "vigorously develop textile and garment industry to promote employment plan for millions of people (2014~2020)", and put forward the goal, layout, key points and measures of industrial development. For Xinjiang, the development of textile and garment industry is a major issue related to social stability and national harmony.

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Xinjiang has always maintained a delicate relationship with the garment industry in the central and eastern parts of the country. As the main producing area of China's long staple cotton, Xinjiang contributes high quality resources to the local garment industry, but the development of Xinjiang's own garment industry is far behind many coastal and inland provinces.

Although Xinjiang has weaknesses such as weak industrial foundation, insufficient talents and imperfect matching, Xinjiang has its own unique western advantage. In addition to resource advantages, Xinjiang and Central Asian countries have great advantages in entering the Central Asian clothing market due to cultural "relevance" and geopolitical proximity. Meanwhile, the consumption habits of local "heavy clothing" and the support of local governments in Xinjiang also show Xinjiang an increasingly visible western opportunity.

Cross sea "new show" Shenzhen

Shen Yongfang, President of Shenzhen Garment Industry Association

The Royal Hall of London in London has seen several brands of clothing designed by Shenzhen, but we hope to play their brand. We still insist on playing our own brand. From China's famous brand to world famous brand, there still needs to be a process of market recognition.

On September 5th ~12, the Shenzhen fashion delegation blazed on the 2013 New York spring and summer fashion week and launched the "fashion Shenzhen" series of economic and trade activities. This is also a large-scale fashion activity for Chinese cities overseas.

This year, Shenzhen fashion industry has participated in the fashion week of New York for the first time after 5 consecutive years in London Fashion week. The members of the Shenzhen fashion delegation have 15 well-known fashion brands in Shenzhen, China. These are also the first time these brands have been in New York fashion Zhou Liangxiang. On this fashion week, the Shenzhen Pavilion held the Shenzhen fashion show, business talks and media interviews. Shenzhen fashion industry New York fashion week promotion conference, reception, performance and other activities.

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Shenzhen women's wear has always been in the forefront of the development of Chinese women's wear industry. This also lets Shenzhen clothing enterprises have the confidence and determination to deepen the influence of overseas markets.

In fact, in recent years, many Chinese brands strive to enhance their own brand and international image made in China through overseas influence. In these enterprises, there are brand choices in international show, brand choice in foreign stores, and brands with the help of international activities platform to enhance brand influence. As for the clothing brand in Shenzhen, it has been making international influence in the form of "tug of war". It is hard for us to say which is right or wrong for the different choices of brands going abroad, but it is certain that the choice of "sea going" of Shenzhen enterprises is definitely the highest price performance ratio compared to other enterprises' "single fight" in overseas markets.

Fur new price Laiyang

Cui Zhaokun, chief representative of Copenhagen fur China

Fur industry has low technical barriers, so fur entrepreneurs need to do well in brand, design and quality so as to resist price fluctuations and market risks.

The retail sales of fur have increased by 10 times over the past 8 years. According to the current price of 1000 yuan ~1200 yuan for each mink raw material, a mink coat is only cost over 20 thousand yuan. Coupled with the cost of design, technology and sales, a mink coat sold for 3~4 yuan is only a cheap commodity.

Taking a look at the whole fur industry chain in China, the output value of fur processing links is the highest, accounting for 51.30% of the total output value, the market link output value accounts for 22.73%, the breeding link output value accounts for 19.43%, and the output value of other related industries accounts for 6.54%. However, the most profitable link does not appear in the processing link, but exists in the upstream aquaculture sector.

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If the fur industry can not develop on the brand, China's fur industry will be limited to "no brand, only goods" dilemma, and it is hard to break through.

Although the export of Chinese fur has increased year by year, China's fur brands are rarely known in the international market, and China's fur is still in the development stage of competition. In recent years, the price of international fur materials has increased year by year, and the price of fur has fluctuated frequently and the amplitude is larger. Because of the lack of international discourse power, the price of fur still fluctuates with international pricing. This also makes the price sensitive China fur industry very difficult. In this regard, to change the current development dilemma, China's fur industry must upgrade its design, develop its brand and achieve value production.

　 New exploration of old city in Wuhan

Chairman of Wu Jianmin sulang company

Han style enterprises are weak in brand awareness. Many enterprises only pursue explosive money. This pattern is still feasible in the early stage of garment industry development. However, with the rise of industrial clusters and market environment, Han style clothing has not been transformed in time, and has finally vanished.

In September 17th, Wuhan organized the "fashion industry" to revitalize the Han school. Clothes & Accessories "Symposium" put forward the idea that Han faction should do "100 billion industries".

In fact, this is not the first time that Wuhan has proposed the revitalization of Han style clothing. "Although the revival of Han style clothing has been mentioned for a long time, the government has also spent a lot of money on fashion week, but on the whole, there is still a lack of clear planning and strong policy support for the development of the garment industry. At the same time, the role of the Wuhan apparel industry association has not really played out." Mao Lihui, President of Wuhan Fashion Fashion Federation, said.

　　 Editorial Reviews

The rise and decline of Han style clothing has its historical causes. Han style clothing emerged in the middle and late 90s of last century. At the beginning of the development of China's garment industry, the industry development was not perfect enough, and the product category was not rich enough, so Wuhan was able to make rapid progress with its geographical advantages and abundant resources.

But unfortunately, Wuhan's garment industry was "deficient" at the beginning of its development. It did not pay much attention to brand and R & D, but relied more on low price and copy printing based on the market. Therefore, with the continuous development and improvement of garment industry in all parts of the country, Wuhan clothing is no longer dominant. To this end, although the Wuhan government has repeatedly proposed the revitalization of Han style clothing, there has been a lack of measures and detailed plans for landing. This has made the "revitalization of the Han faction" gradually become an empty slogan.

Show "new" Beijing

Zhang Qinghui Chinese clothing Designer Vice chairman and Secretary General of the Association

The four major international fashion week has been crowded for a long time. Under such circumstances, the brand can only attract more attention from professional audiences and media if it produces more wonderful things.

Unlike previous years, the 3 calendar of China International Fashion Week this year is interlaced. Media and spectators must choose between overlapping matches.

This fashion week is the largest ever fashion week ever released. Due to the high density of the venues, some unofficial venues inevitably result in the intersection of official venues with time. Moreover, with the expansion of the fashion week scale, the time of Cross shipment will become the norm. October 27th is the 1 day of this fashion week, with 9 releases.

Editorial Reviews

From autumn and winter to spring and summer, China International Fashion Week (hereinafter referred to as fashion week) is gratifying.

In this autumn and winter fashion week, the organizers turned the T station, which was previously highly regarded only by people, to a low T station. Although it was only a high degree of adjustment, it allowed viewers to stay in the show without any sense of distance. At the same time, the leading seat at the forefront of T is also replaced by professional media. In the second half of the spring and summer fashion week, through the intensive arrangement of show venues, "forced" designers to produce the best works to win attention. Changes have also made this year's fashion week a win-win situation in terms of concern and influence.

　 Men's "new" road, Wenzhou

Zheng Chenai, President of Wenzhou clothing trade association

Wenzhou menswear brand development, we must take the custom-made road.

In 2012, the total output value of Wenzhou's textile and garment industry exceeded 60 billion yuan, and the export of clothing and accessories in Wenzhou was about 1 billion 862 million dollars. The seemingly bright figures imply a crisis. According to the statistics of Wenzhou clothing chamber of Commerce, in 2013 1~4 months, the output value of more than 150 garment enterprises above Designated Size in Wenzhou was 8 billion 600 million yuan, down 1.4% compared with the same period last year. Before that, the output value of garment enterprises above Designated Size in Wenzhou maintained an increase of two digit year-on-year.

In this regard, Wenzhou strives to break through the brand, and the Wenzhou municipal government has also increased its support for the brand development of Wenzhou's apparel industry. In June 11th, the "China Textile and garment brand center city" was launched in Wenzhou. For the future development of Wenzhou brand, Zheng Chenai said that Wenzhou should take advantage of the existing men's clothing industry advantages and develop "customized dream" brand by developing customized men's clothing.

　 Editorial Reviews

The lack of brand is not only a problem encountered in the development of Wenzhou's clothing industry, but also a problem that China's garment industry needs to face and solve in its development. Therefore, the construction of Wenzhou brand sample city has important reference significance for Chinese clothing industry to explore the way of brand development.

Wenzhou has a good industrial base, and is also an important base for many famous international famous processing and OEM production. Wenzhou's high-end men's clothing manufacturing also has considerable influence in the industry. In this regard, leveraging men's clothing to achieve the brand "break through" can give Wenzhou more advantages in brand building. At the same time, with the development of personalized consumption mode in recent years, customized menswear has more consumption appeal and market. Therefore, it is indeed a good choice to develop the brand through customized menswear with certain technical threshold requirements for Wenzhou, which urgently needs to develop its brand.

　 OEM "new" trapped in Dongguan

Qin Da, deputy general manager of garment Department

Unlike other OEM companies, Lu Tai will control the raw materials procurement, design, processing, packaging, distribution and so on. The participation in all aspects of the industry chain will also ensure the high profit of our OEM orders.

Zhang Jieda, chief executive officer of Dongguan Huida handbag factory, told a media interview that the gross profit of the luxury foundry would not exceed 10 points, and that the OEM enterprises would continue to operate mainly depends on the volume. Zhang Jieda cited his company's situation as an example. A company selling $3000 yuan, the company sold to Hongkong trading company 120 yuan, the cost of 100 yuan, of which 45 yuan for material costs, 20 yuan for labor costs, 35 yuan for hydropower rent and other costs, a package of only 20 yuan to earn, this is a good situation, sometimes the cost control is not good, a bag often earn only 5 yuan, that is, two bottles of mineral water money. In the industrial chain of luxury goods, the huge factory is just a poor slave worker.

Editorial Reviews

Low cost processing in Southeast Asia has created more and more pressure on "made in China". With the southward transfer of multinational companies such as Nike, Adidas and even international light luxury brands such as Cox, China's manufacturing industry needs to get rid of its past competitive development mode and find new development advantages in the new situation.

In fact, compared with the manufacturing in Southeast Asia, China's manufacturing of local garment industry has been matched by sophisticated industrial matching, mature processing technology, skilled skilled workers and so on. In this regard, local foundry enterprises need to transform their foundry ideas in the new situation, transform from low-end OEM to high-end "intelligent manufacturing", and enhance the added value of enterprises by means of extending the industrial chain, developing their own brands and upgrading the design level, so as to form a new advantage made in China.