The Good News Bird Aims To Create "A Whole Category Of Private Customization".

The New Year movie "private custom" has been released to the box office by 500 million so far. It not only broke the record of Feng Xiaogang's comedy movie, but also started a fashion of personal clothing "private custom". The Zhejiang wedding bird clothing Limited by Share Ltd is aiming at developing the "whole category of private custom" as the development goal. The birds have promoted the volume customization business (clothing products) in the country for nearly 10 years. From the initial suit to the advanced customization business, they have developed into the new business of the equivalent business of coats, leather shoes, belts and cashmere sweaters. At present, the volume of the volume business has reached hundreds of millions of yuan.

　　 Wedding bird

Volume customization to create the pinnacle of sewing

Every handmade product is customized. Man's suit It has to go through many techniques, such as wire drawing, drawing, cutting, sewing, crochet, arch stitching, sewing, buttonhole and buttonhole, and the time needed for a suit of suits is up to 100-120 working hours plus volume, try on, separate plate making and cutting. Therefore, the technique of pure hand-made classic suit is called "the peak of sewing thread".

The company said that it now has 8 foreign volume divisions, making the custom bird ordering technology available to the international market. The number of shop visits is about 250 a year, with an average of more than thirty people per game, averaging about 100 yuan per game. So far, there are about 450 stores in the country carrying out volume customization business, and the number of birds in each shop has reached 300 thousand to 400 thousand times. The proportion of this business in the daily sales business is becoming increasingly prominent. The proportion of retail terminal volume income to positive sales revenue is 7.2% in 2012 and 7.9% in 2013.

　　 Wedding bird Multi brand leading enterprises

At present, the mature brands include wedding birds, Bada sari, Haggis (hazzys), flangton, and bird. The news birds constantly explore in the market innovation, technological innovation and management innovation, and strive to realize the integration and operation of multi brands. For example, the company's Haggis (hazzys) brand operation results, by the end of 2012, the number of outlets for Haggis was 144, with an area of 14 thousand square meters, and realized 102 million 860 thousand and 400 yuan a year. As of June 30, 2013, the number of Haggis outlets increased to 157, with an area of 15 thousand square meters, and realized 141 million 680 thousand and 400 yuan in the first half of the year.

The company said that the future direct business will change, that is, from the era of news bird to the age of Phoenix, the transformation from single brand operation to multi brand operation will play a dual role in maintaining the image status of consolidating the primary market and generating profits. By the end of 2012, the number of outlets was 875, with an area of 187 thousand square meters. By the end of June 30, 2013, the number of news birds has increased to 887, with an area of 195 thousand square meters. In the second half of this year, the number of brand outlets is still on the rise.

By 2020, the birds will become influential in the industry. Multi brand Leading enterprises. Specifically, in the field of business men's clothing and young fashion men's wear, it has a more complete and competitive brand portfolio and offline and online operation platform, which achieves sales of over 10 billion and profits exceed one billion. More than five brands should steadily occupy and maintain the top three of the fine molecular industry, and develop and cultivate brand to maintain a high profit ratio and market development potential.