Dongguan Industry Report: Textile And Footwear Industry With Obvious Advantages

< p > < /p > P > yesterday, < a href= "www.91se91.com/news/index_p.asp >" Dongguan < /a > SME Bureau (Public Business Development Bureau) released "Dongguan textile and footwear industry development report" (hereinafter referred to as "report").

The report shows that the scale advantage of Dongguan's textile, clothing, footwear and hat industry is obvious. In the 1-10 month of this year, the added value of 21 billion 979 million yuan was increased, representing an increase of 3.55% over the same period last year, accounting for 12.73% of the industrial added value above the city scale.

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"P > textile and footwear industry has been pforming and upgrading in the past few years in the context of" internal worries and external troubles, "

According to the report, the industry is changing from pure manufacturing to advanced R & D, advanced manufacturing and brand marketing.

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< p > < strong > industry status < /strong > < /p >

< p > < strong > Geography: the industrial distribution is clear and clear > /strong > /p >

< p > take the town of Humen as the center and radiate Changan, Houjie and other townships, mainly producing fashionable women's wear, casual wear, children's clothing and so on. Take Dalang town as the center, radiate Changping, Liaobu and other townships, mainly produce wool knitted products; take the town of Cha Shan as the center, radiate Shilong, Dongcheng, Shi Pai and other townships, mainly producing casual wear, children's wear and knitted T.

Shirts, sportswear, underwear and so on; Dong Keng town is the men's clothing enterprise that gathers in the production of Western-style clothes; it forms the water village area in the towns such as Ma Chung, Hong Mei and Sha Tin, mainly engaged in printing and dyeing, washing water and other links; the central hall town mainly produces jeans clothing.

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< p > shoe making is mainly distributed in Nancheng, Houjie and Humen.

In addition, the footwear industry in Gao, Liaobu and Shatin also has a certain scale.

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< p > the whole city has 3 textile and garment industrial bases such as Humen garments, Dalong Mao and Houjie shoes, and the upgrading demonstration zones of the provincial industrial clusters and the famous brand clothing manufacturing towns (CHA Shan) in China.

All kinds of textile, clothing, shoes, hats and brand names are 54.

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< p > < strong > scale: the third major industries of our city < /strong > < /p >

< p > the report says that the scale advantage of < a href= "www.91se91.com" > textile clothing and footwear industry > /a > is obvious.

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< p > from the numerical point of view, the main business income of textile, clothing, footwear and hat industry in 2012 reached 83 billion 413 million yuan, accounting for 9.3% of the main business income of the above scale industry in the whole city. The industrial added value was 22 billion 976 million yuan, accounting for 13.3% of the industrial added value above the scale of the whole city, accounting for 13% of the total proportion of the whole province, and the third largest industry of our city's industry.

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< p > by the 1-10 month of 2013, the added value of the industry increased by 21 billion 979 million yuan, representing an increase of 3.55% over the same period last year, accounting for 12.73% of the industrial added value above the city scale.

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< p > at present, Dongguan is already the province's textile and garment processing and export base in the whole province and even the whole country.

In particular, on the industrial scale, the industrial chain is well matched and the advantages of industrial clusters are obvious. It also forms "Houjie Humen Changan Songshan Lake Dalang fashion industry belt".

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< p > < strong > speed: private enterprises quickly become the main force < /strong > < /p >

< p > in recent years, the development of private enterprises in textile, clothing, footwear and hat enterprises has been developing rapidly. It has gradually changed from the past single business mode for foreign processing and OEM production to the combination of OEM and ODM.

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< p > in the private enterprise camp of this industry, YISHION, search special, urban beauty, Ying Qi, long dream, small pig banner and other enterprises have grown rapidly.

The city has 7 textile and clothing shoes and hats, and its main business revenue exceeds 1 billion yuan, of which YISHION group's main revenue is 6 billion 800 million yuan.

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< p > in 2012, the top 5 manufacturing enterprises in the year of were YISHION, urban beauty and search at 370 million, 160 million, and 120 million yuan respectively.

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< p > < strong > employment: it is still a headache problem for enterprises: < /strong > /p >

< p > 74.8% of all enterprises surveyed reflected gaps in employment.

Among the enterprises that reflect the shortfall in employment, the most urgent needs are ordinary workers and skilled workers. The enterprises with two employment gaps account for 56.7% and 54.8% of the enterprises surveyed.

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< p > there is also a large labor gap for R & D personnel and management personnel. In these two areas, enterprises with employment gap accounted for 14.4% and 13.5% of the surveyed enterprises.

The reason for not getting workers is on the one hand, the loss of Dongguan's labour force, and on the other hand, the marked rise in the wage requirement of the labour force.

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< p > < strong > development path < /strong > < /p >.

< p > < strong > improving productivity by intelligence. < /strong > < /p >

< p > traditional textile and clothing shoes and hat manufacturing enterprises are mainly labor-intensive enterprises, which expand at low cost and rely on cheap labor, and their products are mostly manufactured by hand.

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< p > to this end, the report suggests that processing enterprises need to replace machines with machines, improve technology and equipment, improve production processes, improve labor productivity and enterprise efficiency.

At present, in Dongguan, the proportion of advanced equipment used by textile, clothing, footwear and hat manufacturers is relatively low, and many enterprises even do not have advanced equipment at all.

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< p > He Zhijun, director of Dongguan Yi Sha Industrial Co., Ltd., thinks that after one hand looms upgrade the numerical control loom, one can take care of 6-8 machines, while a machine is equivalent to the efficiency of the previous 40 to 60 people, which greatly reduces the demand for the employees, and the corresponding area of the workshop and the area of the staff quarters have been reduced and the cost has been reduced.

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< p > < strong > export to direct trade and reduce risk < /strong > < /p >

< p > textile and clothing shoes and hat export enterprises are large in scale, but most of the international marketing activities are carried out domestically.

The promotion of overseas channels is undertaken independently by middlemen who directly purchase products from enterprises.

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< p > thus, the export enterprises bear more middleman cost, and the customers' choice and product renewal are also limited.

Therefore, textile, clothing, footwear and hat manufacturers should take the initiative to seek out overseas markets, turn indirect trade to direct trade, find suitable terminal customers, establish long-term and stable relations, and reduce paction costs and operational risks.

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Zhong Daguang, President of the Dongguan wool textile industry association, believes that receiving foreign orders can enhance the added value. Through screening high-quality resources with close business customers, establishing direct business relations, providing high-end products and increasing profits. P

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< p > < strong > by way of the integration of e-commerce resources, < /strong > /p >

< p > 22.8% of the enterprises involved in the survey have online sales business.

From the number of sales in the first half of 2013, the proportion of online sales of these enterprises has reached 54.9%.

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< p > report, statistics, textile, clothing, shoes and hats, traditional enterprises, the main application of electricity providers are: first, the "a href=" gwj.sjfzxm.com "> e-commerce" /a "as a supplementary channel for offline channels, the use of e-commerce channels to deal with the tail cargo; the two is to create a differentiated brand, a reasonable combination of online products and products for the same store, so that each channel has its own attraction, to ensure that there is no conflict between online and offline.

And all enterprises that take online channels also account for a certain proportion.

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< p > statistics show that in the first half of 2013, the operating income of the pure e-commerce enterprises increased by 17.1% compared with the same period of the same period, while the 1.4% of non pure electric business enterprises. The main business income of the pure e-commerce enterprises increased by 10.1% compared with the same period in the first half of 2013, while the net profit of the pure electric business was only 0.6%. The total net profit of the pure e-commerce enterprises increased by 89.1% in the first half of 2013 compared with the same period, a significant increase, rather than that of the pure e-commerce enterprises, was 7.6%.

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