30 Years Of Reform Held By The Shoe Enterprises, The Performance Troupe Of The Workers' Troupe

This year is the 30th anniversary of China's reform and opening up, and is also the 30th anniversary of double star reform entering the market.

Recently, the double star group organized the "double star reform 30 years' Art Troupe", which lasted for 9 days, and traveled more than 3800 kilometers. To the 13 units of the group, it carried out a condolence performance for more than 7500 employees. In aculating China's reform and opening policy, it brought 30 years of development and changes to the two stars and achieved great achievements. At the same time, it greatly stimulated the leadership and leadership of the two stars to carry forward the spirit of hard work, no fear of difficulties and courage to go forward.

Double star is a famous shoemaking enterprise group in the whole country. It is the earliest brand name enterprise of Chinese national footwear industry.

Since the early 80s of last century, Wang Hai, the first outstanding entrepreneur in China, served as the Secretary of the Party committee of the enterprise. The two stars took the lead in breaking through the shackles of the planned economy and entering the market.

Enterprises in accordance with the market economy is not only the interests of the economy, but also the essence of the credibility of the economy, consolidate the quality foundation, take the principle of good faith as the principle of business, and with excellent quality as the foundation, have achieved stable and healthy development.

Moreover, after creating the brand name of shoes, the two stars have made full use of the reputation of famous brands, successfully entered the tire and machinery industry through the operation of brand and capital, realized the strategic pformation of enterprises, and rapidly developed into a p regional, cross industry and cross ownership giant enterprise group, which consists of the five pillar industries, including shoes, clothing, tires, machinery and thermoelectricity. It has created the miracle of the Chinese traditional manufacturing and processing industry taking the market economy road, and has become a model for the reform and development of China's state-owned enterprises.

To explore the secret of success of the two stars, we have discovered the principle of supremacy of honesty, which has been adhered to by the majority of binary stars.

It can be said that good faith is the key to the success of a double star in the market economy. Honesty is the spirit of the spirit of the enterprise, the image of the enterprise and the source of the life of the enterprise.

In 1995, double star became one of the first 19 well-known trademarks in China. It is the only enterprise in the footwear industry that has been recognized in China. In 1995, double star was the first Chinese footwear industry to pass the ISO9001 international quality system certification. In 1998, double star was the only one in the footwear industry to get the national export exemption certificate. In 1999, double star became the world's largest footwear distributor in mainland China's only "core factory". In 2000, double star products were awarded the title of the national user satisfaction product.

In 2001, the State Administration for Industry and commerce first announced the "Red List" of corporate credit in China.

In 2001, the two star group was awarded the "AAA" credit enterprise by the Agricultural Bank of China Qingdao branch. This is the highest honor of the agricultural bank system selection.

In 2002, the first pair of sports shoes was recognized as "China famous brand" by the state, and became the national advanced enterprise of quality management.

In 2004, double star tires, Double Star leather shoes and double star professional sports shoes were awarded the "China brand" at the same time. It became the only enterprise in the rubber industry with four "Chinese famous brand" products at the same time.

The achievement of the above achievements shows that the integrity and brand image of the two stars has been recognized by the relevant departments and consumers for a long time. The good faith image of the two stars has been gradually established in the market; the word "integrity" has become an important factor for the two stars to participate in the market competition.

Years of practice have convinced binary stars that integrity is a resource, a foundation for the survival and development of enterprises, and an invisible driving force for the development of enterprises.

It can be said that without the concept and practice of good faith management, there will be no double star today.

They believe that a truly good social image and sustainable development enterprise should first have a strong sense of national responsibility, create wealth for the nation and contribute to the continuous improvement of national strength.

In the age of peace, the double stars have made great contributions to the national glory and the national spirit.

"Creating famous brand is the biggest politics in the market economy" and "creating famous brand is the best patriotism". From the beginning of the market, the two stars recognized the ultimate goal and ideal height of creating famous brand to the survival and development of enterprises. Wang Hai, President of Binxing group, put forward the strategy of famous brand: "creating famous brand with excellent quality, doing famous brand with excellent quality, and protecting the famous brand with strong quality", implying the concept of "honesty first".

Good faith consciousness lays the foundation stone of famous brand. The charm of famous brand is in the name and quality. The extension of famous brand is in the name and quality, and the competitiveness of famous brand is still famous.

In the market, the most difficult thing is to create a brand that allows consumers to trust.

In order to create famous brand, Binxing education staff put integrity in the first place.

Beginning in the 80s of last century, the president of Wang Hai has instilled the concept of quality products and integrity management into a brand name for the staff. He put forward the theory of quality, such as "everything can be reformed, but quality is the first, not reform", "output is money, quality is life, and money is more important than life".

Quality is the foundation of an enterprise, and it is also the foundation for a pair of stars to emphasize honesty for consumers.

Wang Hai, the president of the double star group, took the lead in shaping the integrity of the society and the market in his actions, so as to form an atmosphere of integrity in the enterprise and establish a system of ensuring good faith.

As for the letters from consumers, President Wang Hai made instructions on every cover as red headed documents. He demanded to attach importance to product quality and to serve the customers well, so that consumers could truly appreciate the sincerity of the two stars by using pposition thinking.

Double star has been using real action to educate employees for a long time to form a deep-rooted sense of quality and credibility.

In the middle of the 80s, the double star was the first to fight anti advertising in the enterprise, and apologized to the consumers in the people's daily, Guangming Daily, radio and TV stations, etc. for a group of shoes with slight quality problems, and promised to change shoes, so that many consumers who didn't find the problem were very moved.

In 1997, the pair burned about 100000 yuan worth of quality shoes. In the eyes of the vast number of cadres and staff, the double star realized that "when the quality was relaxed, the market was abandoned and the quality was relaxed, the competition was abandoned and the quality was relaxed." it was realized that 1% of the quality defects in the factory were not satisfactory to the consumers. 100% stars began to take the "management no defect, zero quality loss" as the highest goal of product quality, and strive to achieve the product to the market to ensure that the leaders are reassured, the users are satisfied and the workers are at ease.

In the process of production, the double star calls on employees with moral management, and puts forward that "product is equal to character and quality is equal to morality", and infiltrates the essence of Chinese traditional culture into quality management. Insisting that "the best product quality is the best good virtue" is to build up a good faith view of staff with morality as the core, so that integrity consciousness can be integrated into the daily behavior of cadres and employees, and become a conscious action, inspiring the majority of employees to "say good faith, do integrity and keep good faith", thus forming a unique corporate culture of integrity.

Quality management institutionalization, integrity building, double star always adhere to the product excellence, although the two stars first obtained the ISO9000 international quality certification and product exemption qualification, but Wang Hai president insisted on the double star did not exempt from inspection, the more the market exempt from inspection, the more attention should be paid to the quality of the enterprise, the more we need to do a good job of quality.

In order to grasp the quality of products from the source, Binxing said, "famous brand products should use brand-name raw materials, 100% qualified raw materials, and 100% qualified semi-finished products to ensure the high quality of finished products 100%". For this reason, the double star set up a national inspection center, which strictly inspected all kinds of raw materials and semi-finished products purchased by the company.

In order to enhance the quality of products, double star people set up the idea that "quality is produced, not checked out", and pformed from the original quality post-mortem to "prevention first", and the process quality control in the production process is strengthened.

To this end, double star has established strict management system and formulated the "double star market quality law", including the "Regulations on market quality information management", "after-sale service management regulations", "quality inspection personnel evaluation regulations", "quality supervision and inspection regulations", "metrology management regulations" and other quality laws and regulations, so as to ensure that the quality management of double star has "laws to follow, law enforcement must be strict, and law enforcement must be investigated", so that quality management has really embarked on the "institutionalization, legalization and standardization" track.

"The quality of money management" is a special way for the two stars to implement integrity to every employee. "Who will get the unqualified products who pay for it" will greatly enhance the quality consciousness of the staff, so that employees can consciously link each product with moral integrity, conscience and integrity, and ensure the integrity of every link and process through every system.

Many foreign customers who visited the double star were heartfelt admiration: "we have seen the best factories in the world in the two stars".

The world's largest footwear dealer PSS quality minister, after checking 200 cases of double star shoes, found that all products were in line with international quality standards.

With excellent quality management and product quality, Binxing has become the only mainland shoe manufacturer selected by PSS company. The two star has also passed the evaluation of Wal-Mart Store Inc and has become a supplier of footwear products to China.

The reason why the two stars are "thriving" in the bankruptcy situation of over 99% of state owned shoemaking enterprises can be seen.

Over the past 30 years, the quality of double star products has been improving. The advanced quality management and excellent product quality of the two stars have been unanimously approved by the domestic and foreign markets. Honesty has won the hearts of consumers.

Contracting mechanism to promote everyone's quality and contract is a unique management method of Binxing. The method of "rural responsibility field" proposed by Deng Xiaoping is pplanted to the factory, and equipment, assembly line and so on are "wrapped, rented, sold", and the post becomes everyone's "responsibility field", prompting employees to "manage themselves, calculate their own accounts, reduce their own expenses, and reduce their own consumption".

Under the contract mode, the double star adopts the means of factory currency management, marking the price of all kinds of energy, raw materials, semi-finished products, parts, equipment and accessories, etc., and when the next process starts, it is necessary to take factory coins to the energy management departments, supporting departments and upper working procedures to purchase the materials needed for production, and then cash in on the spot, really turn the enterprise management into employees' own management, and create a new mode of household consumption management.

In contract management, quality occupies the most important position.

A pair of stars insist on "doing more than one pair of shoes, not as good as every pair of shoes." it's better to do every tire well if you do more than one piece of work. It's better to do well in each piece. "

Moreover, in order to ensure their own interests, we have created a management method of "reward and punishment". The next step is to find out the quality problems of raw materials and semi-finished products supplied by the upper process. If we mention it, we will be rewarded, and the upper working procedure of quality problems will be punished.

This "reward and punishment" really mobilized everyone's management initiative, and the factory workshop realized "everything is managed, everyone is in charge". The quality management has also changed from "quality inspector and inspector" to "everyone is inspector, everyone takes quality control", so that quality problems have no place to hide. Some factories of double star have created miracles without full-time inspectors.

In 2006, the Dongfeng Tire, which was commissioned by double star, resumed production, and the half steel car tyre produced was assembled in a taxi in Shiyan.

In this complex mountain city, four Twin Star Dongfeng passenger cars run 100 thousand kilometers without damage. The driver said cheerfully that the quality of the double star Dongfeng tires really makes us feel steadfast.

Double star tires have expanded the vast domestic and foreign markets in just a few years, and have been looking for high-end markets in developed countries such as Europe and America. They have been tested by harsh foreign customers and markets, indicating that the quality of double star tires has reached international level.

Double star machinery is also passed through scientific quality.