Li Guoqing Fired: The Total Retail Sales Exaggerated Three Or Four Times.

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< p > < strong > Li Guoqing < /strong > < /p >.

P, founder and CEO of Dangdang, has become a well-known "cannon" in the electricity business because of many verbal conflicts with Jingdong mall CEO Liu Qiangdong.

Dangdang and Jingdong several rounds of price war also opened the prelude to China's electricity supplier price war.

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< p > talking about the electricity supplier, we can not bypass Dangdang CEO CEO.

On micro-blog, he is shoulder to shoulder with "big guns" - Ren Zhiqiang.

From the beginning of the listing to the investment bank and the close connection with Jingdong, Li Guoqing attracted many eyeballs for Dangdang.

In 2013, Li Guoqing and Dangdang began to pform at the same time. Not only did he converge with the "big mouth" image, Dangdang also launched the "end product exchange" and "cross border show".

Made great achievements in clothing and department stores.

In November 14th, the three quarter earnings report posted on the NYSE listed Dangdang showed that in the three quarter, the company achieved a net revenue of 1 billion 526 million yuan, of which 970 million yuan for platform sales, and maintained an increase of 187% over the same period.

A few days ago, in an exclusive interview with the Huaxi Metropolis Daily reporter, Li Guoqing first exposed the Dangdang 2014 development strategy, and gave a wonderful comment on the current < a href= "http://www.91se91.com/pioneer/ > > the electricity market < /a >.

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< p > < strong > 2013 < /strong > /p >

< p > < < strong > Jingdong is so large that it can't make profits, and the traditional retailing industry waits for a reason. < /strong > < /p >

< p > "now the electricity providers are all exaggerated. If the wholesale online is removed, the total amount of online retail is not so large. Now the individual figures are exaggerated by three or four times. Anyway, it is not a listed company that can casually say it, just to attract investors' eyeballs."

Li Guoqing's frankness is well known: "the business platform of the e-commerce platform has become more and more expensive.

A lot of clothing business to online platform advertising, has accounted for more than 25% of the sales volume, offline advertising level is also 25%-28%, this way, the business is necessary to pass the price to consumers.

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< p > Li Guoqing said, "is" affordable "still not the core of online retailing? Is it appropriate to buy clothes on the Internet? Is that right? Not only is the small businesses losing money, but the big well-known business people, who has made profits?" paused for a moment, "Li Guoqing said," take Jingdong, such a big volume, still can not make profits, failed to prove whether this a href= "http://www.91se91.com/pioneer/" > business mode < /a > is successful.

Whether Jingdong or jumei.com, shop No. 1 is like this.

Why is the traditional retail business still half wait-and-see for the electricity supplier? It makes sense.

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< p > however, in November 14, 2013, Dangdang announced the three quarterly report, the three quarter net revenue of 1 billion 526 million yuan, of which 970 million yuan platform sales, maintained a year-on-year growth of 187% momentum; quarterly loss of 27 million yuan, or about 4 million 600 thousand U. S. dollars, net loss rate to 1.8%, compared to 7.8% in 2012 and two quarter 2013 4.3% loss rate narrowed significantly, while the gross margin increased to 4.3%, the highest since 2011 2011.

This relieved Li Guoqing.

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< p > "in 2013, Dangdang found a profitable direction."

Li Guoqing's excitement is beyond words: "in the overall framework of Dangdang, clothing accounted for 25%, pregnant and infant children accounted for 10%, and books accounted for 45%.

It is certain that clothing will exceed books next year. "

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< p > < strong > 2014 < /strong > /p >

< p > < strong > "to prove its business mode is to make profits, and the capital can not wait" /strong < /p >

< p > < strong > Li Guoqing firing: < /strong > /p >

< p > "the first tier electricity supplier is an Alibaba". In 2014, Tmall will be further "a href=" http://www.91se91.com/pioneer/ "diversion" /a.

If the second tier electricity providers each have their own advantages, the cat will face great challenges that day.

Second, if the Jingdong did not raise capital in 2014, it would be a key year for Jingdong financing to improve profits and time by itself. The situation of financing decides the life and death of.

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< p > "many clothing businesses have already accounted for more than 25% of the sales of advertising on the online platform, and the level of advertising on the offline level is also 25%-28%. If this continues, businesses will have to pass the price on to consumers" < /p >

The electricity market of < p > 2013 does not seem to be in 2012, but the power of the big business platforms remains the same.

Tmall, Jingdong, Dangdang, Yi soon, Suning, Gome and Amazon are all striving for greater market share.

2014, Li Guoqing believes that such a competitive pattern will continue, but the test of the most critical point of electricity supplier or profit - {page_break} < /p >

< p > < strong > electricity providers are not able to take all /strong /strong > /p.

< p > "to prove your business model is to make profits.

Capital can't wait, but if we raise profits by raising prices, the growth rate will definitely decline.

Li Guoqing said: "the profit model is the top priority of the retail industry. It should be accords with the category. It is not a product of any kind of electricity supplier, but it can sell, and it can sell profits and sell.

No, they must be good at everything.

Different combinations, each with their own core categories, want winners to eat and have no chance.

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< p > for the pattern of electricity supplier in 2014, Li Guoqing believes that the biggest change is compared with 2013, and the market of Tmall will be further diverted.

If the second tier electricity providers each have their own advantages, the cat will face great challenges that day.

"The first line business is Ali family, no one else."

Li Guoqing spoke quickly: "second, if the Jingdong does not finance in 2014, it is not enough by its own improvement, so the 2014 is the key year of the Jingdong" a "http://www.91se91.com/pioneer/" > financing < /a >, and the financing situation determines life and death. "

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< p > Li Guoqing, who has always been concerned about the market, has also given his own view: "WeChat brings the payment revolution, which is going to the Internet Finance and has a greater impact on the entire financial industry." Li Guoqing

But it will become a commodity trading platform. I am not optimistic about it.

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< p > < strong > consumer credit has a large market < /strong > < /p >.

< p > look at Li Guoqing from micro-blog. You will think he is very extensive and very casual. If you talk with Li Guoqing, you will find him very meticulous and professional.

Facing the now hot Internet finance, Li Guoqing said frankly, Internet finance is a big market.

If banks want to retail, so many bank outlets, as long as the policy is open, they can not survive the technological revolution of Internet.

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< p > "now many Internet companies do not do Internet finance," a href= "http://www.91se91.com/pioneer/" > supply chain finance < /a >, Dangdang has been doing it for six years.

I have stock or trading here, I am short of money and I give him a loan.

GM and Motorola did it twenty years ago.

Supply chain finance is definitely not Internet finance.

Consumer credit is being done, but we used to do it with banks. "

In Li Guoqing's planning for Dangdang, relying on the big data accumulated over the years, the Dangdang will also enter the consumer credit market in the future, and will also issue its own real name card. This real name card can not only be used in Dangdang, but also be used in other electronic business platforms, and it can also be recharged, charging fees, utilities and gas charges can be realized.

"In addition, Dangdang will intervene in the fund sales market and build a fund sales platform.

It will also have its own payment company, which must have its own payment company.

Li Guoqing said, but how to do it is still a commercial secret.

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