Yang Ziming Regards Dress Design As The Life And Soul Of An Enterprise

< p > as the leading brand in the industry, the performance of < a href= "http://www.91se91.com/news/index_c.asp" > CABBEEN < /a > in the past three years is remarkable.

What is the legendary story of a designer who is closely tied to the brand name of an enterprise? An exclusive interview with CABBEEN founder a href= "http://www.91se91.com/pioneer/" > Yang Ziming < /a >.

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< p > < strong > character card > /strong > /p >

< p > Yang Ziming CABBEEN dress art director, CABBEEN brand founder.

Won the honorary title of "outstanding young fashion designer of Asia" in 2010, won the 2012 "China textile industry annual innovation figure", and was a consultant professor of Beijing Institute Of Fashion Technology in 2013.

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< p > < strong > clothing originality, he is never satisfied with the status quo < /strong > /p >

< p > Fujian Shishi's < a href= "http://www.91se91.com/news/index_c.asp > > the apparel industry chain < /a > is relatively perfect in the whole country. Yang Ziming, who grew up in a clothing workshop, chose to enter the garment industry.

In the mid 90s of last century, he chose to go to Hongkong to find clothes dream.

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"P", "the trend is global, and Hongkong is one of the most concentrated places of fashion information in the world, where I have contacted clients from Southeast Asia, laying a good foundation for my global vision."

Yang Ziming said.

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< p > it is understood that Hongkong Sham Shui Po is the focus of clothing wholesale and accessories.

"In the 70s of last century, Hongkong's manufacturing industry was very developed, and then moved to Guangdong.

Against this background, a group of old teachers gathered in Hongkong, which fully understand textile and fabrics.

Yang Ziming recalled that he had made rapid progress in his active learning and teaching.

As long as we know the composition and structure of the cloth, we fully understand the characteristics of the fabric.

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In 2002, when CABBEEN made its first conference in Beijing, Yang Ziming was preparing for P night.

"Because I didn't receive formal costume education, I was worried that people would ask me which famous design school I graduated from.

The day before the interview, the whole evening passed back, and the second day went to the end of the interview.

Later, there were second interviews, third times...

Yang Ziming was no longer afraid of standing under the camera until he stood on the stage of the fashion week in New York, and later became a distinguished professor at Beijing Institute Of Fashion Technology.

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< p > 2012, Yang Ziming invested in a popular micro movie "Maple Street 33", which is the story of Hongkong's unprecedented financial turmoil.

The prototype behind the movie is CABBEEN clothing.

"I am never satisfied with the creativity of the product, whether it's going to fashion week in New York or Hongkong listing."

Yang Ziming said that people need to be "thick skinned" on the way to success.

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< p > "everyone will encounter difficulties in the process of growing up, and the key is how to deal with them."

Yang Ziming said that it is the responsibility of successful people to create opportunities for more young people to get closer to their career dreams and to attract outstanding designers from all over the world to their studios.

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< p > < strong > designer brand, enterprise DNA and soul < /strong > /p >

< p > many people will be vague about the concept of designer brand.

In Yang Ziming's view, it is the brand created by the designer himself, and has a clear brand positioning and brand DNA.

For example, the world-famous brands such as Chanel, Armani and so on are all designer brands. No matter whether their founders or designers are alive, the brand DNA and the culture of communication will never change easily.

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The specific embodiment of the brand DNA of P > CABBEEN is that they choose the neutral sunshine model to convey the concept of "freedom, passion and love sports" to CABBEEN consumers.

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< p > Yang Ziming said that most of the clothes in China are brand names at present. This is a problem.

These brands are constantly changing art directors, making consumers unable to find the brand DNA.

"I often tell my students that if you grow up to be an artistic director of an enterprise, you must know who the brand is, not who you are.

Don't change the brand's appeal easily.

Yang Ziming stressed that fashion and business models can be changed, but the soul and spirit are indelible.

The development of Chinese clothing (000902, stock bar) will go to the direction of designer brand.

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< p > data statistics. When the per capita GDP of a region in the world exceeds 5000 US dollars, people will pursue in the direction of fashion and health.

"Nowadays, young people in cities don't like" crash shirts ". They don't want to dress like them.

Yang Ziming said that the next few years will be a good time for the blowout development of independent designer brands, and diversified business models will come out.

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< p > at present, many young people in China go abroad to accept the most advanced fashion design education, and most of the world's clothing is from China's textile manufacturing industry.

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< p > < strong > the first Chinese men's wear brand "/strong > < /p > into New York fashion week.

< p > 2007, CABBEEN became the first Chinese men's wear brand to enter New York fashion week. The French fashion channel broadcast CABBEEN, attracting global attention.

Looking back at the mood at that time, Yang Ziming said, "farewell to imitating this image, Chinese designers can design unique works with many Chinese elements, and enable more people in the fashion world to see Chinese culture, which is very happy."

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< p > as to whether the future will enter the world famous fashion week show in Milan, Paris and Tokyo, Yang Ziming told reporters calmly that a very important reason for participating in New York fashion week is CABBEEN's own store in New York, and it's easier to find business.

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< p > Yang Ziming said, New York only pays attention to whether your clothes are bought or not.

Unlike Paris, champagne is a good show, while London's pursuit of art is almost crazy, and the positioning of every city is different.

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< p > "I will not open easily without customers. Value is reflected in the commercial atmosphere. If it can not reflect the value of the enterprise, it is a worthless fashion designer."

Yang Ziming has promised consumers that as long as there are clothes displayed by CABBEEN on T, T stores will sell them.

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< p > as to whether or not to try to dress in the future, Yang Ziming said, "at present, it will not be easy to try. I will be responsible for the business and follow the business logic."

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< p > to talk about the internationalization of "going global", Yang Ziming admitted that the best place to do business in the world is China, first of all, to maintain its brand at home.

As for how to go out in the future, he believes that through the power of capital, we can buy the good resources of good foreign brands and gradually achieve the goal of going abroad.

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