Clothing Enterprises Occupy The First Place In Consumption Of E-Commerce.
There are various reasons for the B2C model to rise in the downturn of the Internet.
As the analysis of the official economic downturn at the beginning of this article makes the popularity more popular with the Internet, ensuring quality while reducing costs.
With the turbulence of the financial situation, the Internet industry as the capital intensive industry has been taken the brunt of the storm.
Pressure from many quarters forced all the heroes to make various adjustments in a pessimistic atmosphere.
It is reported that although Ma's Internet winter theory has not been unanimously endorsed by Internet bigwigs, in fact, while they are not expressing their deep pessimism, they are trying to reduce expenditure and reduce food consumption.
It seems that with the global economic downturn, the IT industry has already felt the coolness of the late autumn.
However, in this atmosphere of late autumn, I also see that there is no lack of hope.
The Internet bubble of 2000 tells us that the more economic depression is, the more likely it is to cultivate Internet users' habits.
Now the Internet is getting deeper and deeper into the civilian population.
Industry experts pointed out that as of 2007, Taobao registered more than 53 million members, as of January 14, 2008, Alipay registered more than 63 million members.
In 2006, the total amount of Internet shopping in China was 30 billion yuan, and in 2007, it reached 70 billion yuan, increasing rapidly.
Looking at the world, the total amount of Internet shopping in the United States in 2007 was 20 billion dollars, and Korea was 14 billion dollars (data provided by "Ai Rui").
In these statistics, every country is ranked first in clothing accessories.
This is the trend of the future. It is such a huge consumer group carrying the mission of "stimulating consumption and manufacturing employment".
Such a force, especially in the economic downturn, is indeed commendable.
What is the status quo of Internet E-Business? The analysis is based on the clothing accessories that occupy the first place in the consumption of electronic commerce. They are represented by PPG, fan Ke Cheng and OLOMO.
The earliest born out of DELL's PPG was once famous for its bombshell omnidirectional advertising.
Facts have proved that this super fast and irrational development model still has its weaknesses.
Next, Vic is from an excellent entrepreneurial team. Its style is evaluated by a netizen on BBS as "excellent and very old".
Advertising is also very fierce, but it is limited to the Internet.
Rarely seen in other media.
This is a bit of a lesson from its predecessor, PPG, focusing on the development of a certain field, and within the limits of its income.
After all, any investment is ultimately rewarding.
OLOMO (o leno) is a professional garment manufacturer. Its production system is perfect, has unique style and positioning, and has a strong momentum of development. Network promotion has spread across all major website platforms.
At present, it is the first tier with PPG and van customer.
Besides, there are new brands such as BONO, Masa Maso and so on. They are also careful in running such a dynamic market.
Naturally, let alone Taobao's thousands of grassroots shops, they attract the excitement of online consumer groups in a variety of ways through the wisdom of their group. The reason why the B2C mode can be reversed in the downturn of the Internet has various reasons for analysis.
As the analysis of the official economic downturn at the beginning of this article makes the popularity more popular with the Internet, ensuring quality while reducing costs.
At the same time, a major influence of market economy on our social form is the highly discretization of social members.
People tend to rely more on information technology, and people pay more attention to the independence of personal space. People prefer to make decisions instead of being influenced by others (such as salesmen, shop assistants, etc.). This provides opportunities for online shopping.
Perhaps the Internet industry is really facing a sad winter. However, we seem to be able to understand what is called "a thousand sails on the side of a sunken boat, and thousands of trees in front of a sick tree". The Internet is struggling to burn money and the flow of the traffic graph is fading away. How to break through the bottleneck and achieve innovation, and find a clear profit channel and grasp the most essential rule of the commercial society, is the business direction of the heroes.
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