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Non Seasonal Clothing Will Become The Trend Of Future Development
Fabric, color, hem length These details are the most common variables in the fashion industry, but no matter how they change, garment makers always have a "rule" to follow, that is, the evolution of the four seasons. However, the intensification of global climate change seems to make this Law unreliable. In the autumn and winter of 2006 and 2007, New York, one of the global fashion centers, experienced two abnormal warm seasons, causing heavy losses to the clothing industry. In order to deal with climate change, many businesses have to do their own tricks. People's desire to buy is declining. According to a new French study, each pair of jeans is made of 600 grams of denim, 38 grams of polyester, and has six copper nails and one button. If you use the washing machine to clean, dry and iron every day, it is equivalent to wasting 240 kilowatt hours of energy every year, which is equivalent to lighting up 4000 60 watt light bulbs. And the best way to do it is to buy a pair of jeans and dry them twice a week. Some experts point out that people now buy too many clothes, which causes waste of raw materials and contributes to global warming to a certain extent. Therefore, if you can control the desire to buy clothes, change the way you dress, and take care of the wardrobe again, you can contribute to environmental protection. In line with this concept, many advocates of environmental protection wear more simple, and mostly cotton and hemp material clothing. The New York Times reported that the fashion industry has always been known for its complicated division of labor, such as visual workers and fabric workers, and now meteorologists are about to become one of them. Liz Claiborne clothing company in the United States is used to delivering autumn new products to shopping malls every August. The company believes that the cool weather will bring coat and sweater sales peak season, but two consecutive autumn came late, the traditional strategy encountered Waterloo. This summer, Liz Claiborne hired Columbia University climatologist Radley Horton as a consultant. The company and dealers regularly consult him about the future weather conditions to determine the best delivery time. Target has set up a weather team to discuss what clothes to offer customers next season. But more often, the team's recommendation is "non seasonal clothing.". Weatherproof clothing company has insured insurance companies for $10 million to deal with the sales risks brought about by climate change, making it the first "climate insurance" in the fashion industry. "I've been in this industry for more than 40 years, and in those days, we knew that it started to get cold in December, and then it continued into January and February," said Frederick stolmec, President of weatherproof. "Now, it's not working at all." According to the report of the United Nations Intergovernmental Panel on climate change, the temperature in the northern hemisphere increased by about 0.8 degrees Celsius on average from 1979 to 2005. It seems that the temperature increase is not big, but the seasonal variation is large. The report found that because spring came earlier than usual and autumn came later, winter was shortened by about two weeks. Stoll thinks that these changes are big enough for the industry. In view of this, Liz Claiborne's designers are ready to abandon wool and thick cotton for lighter and thinner materials such as cashmere. SYL ANN, who is in charge of the design of the future, will be the fashion trend. At target department store, members of the weather team study historical climate change patterns and current weather changes, and advise the chain stores which goods to purchase and when to put them on the shelves. Michael Ericsson, who is in charge of fashion design and development, said the clothing sales plan has changed dramatically, and dealers have learned that summer clothes will continue to be purchased in September, and that November will be the season change clearance time. For the "weather" season, weatherof is good at selling coats. The company agreed with the insurance company that if the average daily temperature in New York City in December was 3 degrees above the historical average, the company would be entitled to compensation. The higher the temperature, the higher the compensation. Weatherproof, a company insured by weatherproof, was founded a year ago. In addition to clothing companies like weatherproof, it also provides similar insurance services to some oil and power companies. "If the temperature just keeps going up, it's not hard for businesses to cope," said David lake, head of storm exchange. But "global warming" doesn't just mean rising temperatures, it means climate change is more volatile. " Weatherproof President stolmac said the "climate insurance" was like "car insurance" and would be useful at any time but would be enough to withstand accidents. However, standing in the company's winter ready to wear showroom in Manhattan, stolmac still had a trace of regret: "I wish everything would go back to normal and go back to snowball throwing on December 1."
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2008/10/15 0:00:00
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