Digital Pformation Of New York Fashion Show

< p > the upcoming "a" href= "http://www.91se91.com/news/index_f.asp" fashion show in New York will be digitalized.

In the first half of 2014, the fashion show in New York is promoting digitalization by improving or adding new App.

All these measures are aimed at improving the participation of exhibitors and buyers' attention in the economic downturn.

"The trend is that people are more and more fond of buying at the end of the season, so buyers want more attractive products and more competitive prices."

Joanne Mohr, vice president of ENK International Group, said that she planned many exhibitions such as Accessorie Circuit, Coterie, Intermezzo and Children s Club. "The challenge is still going on, and the best way to deal with it is to provide better products and lower prices to stimulate consumption."

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< p > < strong > digital platform change buying tool < /strong > < /p >

< p > in the first half of 2014, ENK will launch a new digital platform, Shop the Floor, which will provide annual purchase convenience for products and retailers of ENK agents.

Mohr said: "registered buyers can log on to the platform, browse and buy products.

Exhibitors can also modify information on the platform at any time to provide buyers with more timely information.

At the exhibition, the buyer can place the order by Shop the Floor, and enter the product name and category to find it.

This makes shopping experience convenient and efficient.

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The CEO Britton Jones of P BJI fashion group has planned Fame, Moda and Accessories The Show.

He said: "today's economic situation is extremely challenging. Most of the" a href= "http://www.91se91.com/news/index_cj.asp" retailers "/a" are very cautious when purchasing goods, and are very picky about the price performance of their products.

What we do is to ensure that the products, brands and brands we offer are nowhere else they can be found. "

In addition, the goal of BJI is to increase exhibitors at an annual rate of 10%.

In 2014, Business Journals re launched the mobile App, "My Market", to help buyers search goods quarterly.

The App will ensure that timeliness is guaranteed through continuous updates in the background, and users do not need to download it again.

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< p > < strong > international view of New York exhibition > /strong > /p >

< p > in the view of producer Mandelbaum Ed of Designers & Agents exhibition, 2014 will be a positive rebound year.

"According to our recently planned exhibition, the attendance rate and attendance rate have been improved."

Ed said, "we will continue our commitment to make Designers Agents a sustainable, charitable and experimental design exhibition through Green Market and Green Leaf."

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Besides P, Ed is also trying to introduce more international resources to the exhibition.

"Designers & Agents will continue to show emerging brands and mature brands at the same time," he said. "Asian brands and European brands are increasing significantly this year."

Expanding the perspective to the global New York exhibition is not just Designers &Agents.

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In P February, BJI's Moda will debut for a series of Montreal brands, including Arctic North and Nino Gaspari, and AccessoriesTheShow will introduce ABIACAV's brand.

ABIACAV is an organization supported by the Brazil government to support the leather industry and leather goods brand in the country.

By Filip, Goldman, Drizza, Bennemann and Seaport will appear in the exhibition.

Edina Sultanik Silver, co-founder of Capsule, said that Capsule will launch Capsule Market Square (capsule Market) for the first time, inviting 100 designers to meet consumers at the flash shop to sell designer's personal products.

On the other hand, Capsule has released an online interactive "market guide" online, designed by Tidal, a digital agent in New York, to replace the previous paper version.

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< p > < strong > fabric exhibition again visit < /strong > /p >

< p > and some a href= "http://www.91se91.com/news/index_z.asp" > fabric exhibition "/a" will also come to New York at the beginning of the year.

For example, from January 14th to 15, the Premi re Vision exhibition and Indigo exhibition will be held at -135 Metropolitan Pavilion & Altman building, 125 West 18 street.

The former once again brings the most famous European fabric factory to New York, which will bring the most innovative fabrics and printing designs.

At the same time, the global fabric trend forum sponsored by Sabine Le Chatelier, the exhibition director, will also be presented at the same venue.

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< p > January 21st to 23, Texworld USA and Apparel Sourcing Show will be held in the Jacob K.Javits Conference Center.

This time, Texworld and Manufacture NY co operated the exhibition to create a hatchbox for cutting-edge designers. They encouraged designers to explore the source of fabrics and to have conversations with institutions with market experience.

Second, Texworld will also set up "on show" for environmental fabric suppliers to cater for buyers' needs.

Third, Texworld is closely following the trend of digital technology, and is working with B2B global raw material community website Tradegood. During the exhibition registration period, it provides preferential services for exhibitors and buyers, and Tradegood provides corresponding online support.

Finally, Texworld will also work with Lenzing Innovatin to set up a seminar, from the innovation of raw materials to the sustainable development of small businesses.

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