2014 China'S Luxury Goods Industry Is In Decline. International Luxury Goods Are Closing Down.

< p > some major international brands, including Cartire, Louis Weedon (LV), < a href= "http://www.91se91.com/news/index_c.asp" > Gucci < /a > and so on, have been plummeting in China's performance, and even appeared to be collectively closed shop.

Industry analysis: in 2014, China's luxury goods industry will continue to be in a downward trend. Luxury goods will continue to explore a new way out.

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< p > as of 2013, Louis Weedon (LV) manages 64 stores in 32 cities in the mainland of China. Among them, 4 cities in the north and Guangzhou Shenzhen have 13 storefronts and the rest are in two or three cities.

Burberry (Burberry) is also unwilling to lag behind. It has opened 70 stores in 36 cities in China, of which only 14 are in the north, and the other is in the two or three line cities. GUCCI (Gucci) has opened 59 stores in 32 cities, while Prada (Prada) has opened 27 stores in 19 cities in the city of 2:8.

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Less than P, however, what these luxury brands did not expect is that the powerful engine in the Chinese market is slowing down.

In 2013, the growth of LV sales in China was only about 1%.

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< p > in addition, according to the 2013 three quarter earnings report issued by LVMH group (the parent company of LV), sales growth of the company's core fashion and leather goods department slowed down.

In 2013 1-9, sales in the sector increased by 4%, and its growth rate dropped by 1% compared with the first half of this year.

The overall turnover of the LVMH group in the third quarter of 2013 was 7 billion 20 million euros ($9 billion 480 million), an increase of 1.7% over the previous year's 6 billion 900 million euros ($9 billion 300 million), lower than the expected Euro 7 billion 300 million.

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"P" is not only LVMH, but the three quarter earnings of the Kering in 2013 also showed that the three quarter sales of the group's Gucci brand declined by 5.4%, showing unsatisfactory performance.

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P has also been hit by high-end watches.

Not long ago, some media reported that the French a href= "http://www.91se91.com/news/index_c.asp" > luxury brand < /a > Cartire (Cartier) closed 10 stores in China, and said that the sales of Cartier in China had been difficult to maintain the two digit growth in previous years.

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< p > another set of data is that in the first quarter of 2013, Switzerland's exports to China's < a href= "http://www.91se91.com/news/index_c.asp" > watch /a > decreased by 26% compared with the same period in 2012, reversing a ten year growth trend.

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In the past 2001-2011 years, the export value of Swiss watch industry rose from 10 billion 297 million Swiss francs to 19 billion 30 million Swiss francs, an increase of 84.81% over the past 10 billion 297 million years.

Among them, the sales of Swiss watch brands in the Chinese market increased by an average of 123.73% over the past 10 years.

However, from the second half of 2012, the momentum of the rally will not continue.

In the second half of 2012, the growth rate of the Chinese market decreased by 23.11% compared with the previous ten years, compared with the same period in 2011, the growth rate dropped by 47.17%.

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According to the P analysis, the analysis report of the Industry Research Institute pointed out that the growth rate of the luxury market in mainland China in 2013 was further slowed down, with an annual growth rate of about 2%.

In 2012, the figure was 7%, which was 30% in 2011.

The foresight Industry Research Institute predicts that this slow growth trend will continue to 2014.

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