Luxury Online Shopping Is Becoming More Popular And Industry Rules Need To Be Improved.

< p > a few years ago, < a href= "http://www.91se91.com/news/index_c.asp" > online shopping < /a > luxury goods is still an industry which is not favored by people. The particularity of luxury purchase, the authenticity of goods, the comfort of shopping environment and the safety of logistics make people unoptimistic about the prospect of luxury online shopping.

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< p > but now the fashion industry has changed a lot about this attitude. The Italy fashion brand, which once refused to supply the country's electricity supplier website, has had long-term cooperation with the domestic electricity supplier website at the end of last year, while Louis Weedon signed an agreement with Taobao to co deal with counterfeit goods. Even for the fast fashion industry, 2013 was also a year of Internet change. ZARA opened the shop and sold it to two or three line cities. The famous online shop brand ASOS was also quietly launched in China at the end of the year, and it told consumers directly that it would not have the problem of withholding the customs, because the warehouse was directly set up in China.

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CEO Mark Sebba, a shopping website on P Net-a-porter, never imagined that online luxury sales could enable the website to move from the bungalow in the suburbs of London to today's Westfield store (the largest department store in Europe). The number of employees reached 200, and the founder Natalie Massenet had not thought of it before.

She decided not to be the fashion editor to start the website in 2003, when the world just recovered from the Internet bubble of the millenium.

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< p > Mark Sebba joined the team in 2006, and helped the website control cash flow with the experience gained from the accounting profession. At the same time, it was also committed to establishing a system of warehouse management plan according to the sales situation of different periods.

As a result, the past office space is stacked with goods and boxes.

Since 2007, the website has become profitable and has become one of the most famous luxury goods websites.

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Like P and the development track in China, at the beginning, foreign a href= "http://www.91se91.com/news/index_c.asp" > luxury electric business /a > website always can not get too many brand support.

Another shopping website, YOOX global CEO, said in an interview that the hardest part was how to get the brand's trust and how to make people buy luxury goods online.

Later, the website got the opportunity to cooperate with Armani, and gradually opened the door to business.

Net-a-porter at the beginning, only a few of them were willing to try on the electronic commerce website, many of them were young luxury brands such as JIMMY CHOO. In order to dispel the concerns of brands and consumers, they specially designed a gift box with black ribbons and elaborate packaging, which contained pink coloured cotton paper wrapping your gift.

Today, this way of packaging gives consumers a unique shopping experience, and also allows this pioneer website to be a pioneer. It has maintained good cooperation with more than 350 luxury brands, and has influenced its imitators in the western world and China.

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< p > it also created a series of rules of the game in this industry. When we browse the traditional luxury shopping website, we will mostly see the introduction of beautiful pictures and products.

When a large number of goods emerge in front of your eyes, the more dazzling than you do not know where to go.

Net-a-porter launched the new function -Net-a-porter Live in 2011, providing a solution to the problem.

When you don't know what to buy, you can see in real time what fashion people around the world buy and where they come from.

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< p > for consumers, it is also an encouragement and stimulation to purchase their own products for customers in the same area.

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< p > and the domestic e-commerce website is only an online dealer. The difference between Net-a-porter and the brand is that the cooperation between the brand and the brand is deeper and the brand trust is deeper.

Designers, including YSL, have designed a special brand series for the website.

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< p > this is probably the envy of many other shopping websites. Apart from considerate and exquisite services, the close cooperation between Net-a-porter and its major brands is unmatched by many local luxury shopping websites.

Mark Sebba said, "in a sense, we and the brand grow together and complement each other.

We develop with brands to help them develop online businesses, enhance brand influence and awareness, and maintain the reputation of these brands.

I think this partnership will be stronger in the Chinese market.

We also have a lot of research on retailing. There are many experienced buyers who are very discerning. Some of the most unknown brands in the world have become the hottest market favorites and consumers' hot spots after the launch of Net-a-porter, because of the choice of buyers.

We also share the same attitude towards China's local brands, and the Chinese version of outnet.cn will share the resources of global buyers and products with the English version of theout-net.com. Thus many international brands that have not entered the Chinese market will enter the Chinese market.

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< p > in fact, no brand today will reject this new marketing mode. In a time when one person is embracing the Internet, rejecting the network means giving up a large group of network customers.

For young emerging brands, cooperation with mature shopping websites can quickly help them gain popularity and help them open the market.

Now, when you open the home page, you can quickly find the products you want to buy from the different categories of fashion brands.

When you click TV, you will see interviews with many famous brand designers or founders, such as Chanel art director Karl Lagerfeld.

Today's Net-a-porter is not only a luxury shopping website, but also a new fashion media. It is a direct link between brand and consumer communication.

And this is also being imitated by the domestic e-commerce websites one by one.

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The 10 year of the creation of < p > a href= "http://www.91se91.com/news/index_c.asp" > Net-a-porter < /a "can clearly reflect the changes in the luxury goods purchased by the Internet over the past 10 years. Mark Sebba said that we used to provide" you just click on the merchandise icon on the website, check the picture and product details before deciding whether to buy it, we are responsible for distributing the goods to all parts of the world! "But the customer always asks," where is your store? "The same situation will happen from time to time when negotiating with a brand that has never been co operated.

But today, no one has done so. With this progress, the whole fashion industry is booming, and it is gradually being noticed by more people. People do not care what channel is, as long as you sell real goods and services well enough.

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