Guangzhou Red Cotton International Fashion City: Innovation Has Always Been On The Way.

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< p > the future development of the relevant professional market has always been the focus of the industry. Especially with the influence of the new economic system such as hi-tech, information and e-commerce, the topic of professional market layout, format innovation, brand positioning and investment management has been heated.

In the strategic pformation of "pformation" or "turn around", the same adversity leads to a passive move.

Following the traditional market of clothing specialized market and positioning characteristics, the market is stuck in its own way, but its red cotton is looking for new ideas and creating a new market development mode.

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< p > textile and clothing market has been far away from cheap goods and crude shopping environment until now, especially in recent years, the professional market has undergone tremendous changes.

Today, the market of "Big Mac" is no longer new, and the market for brand incubators is everywhere. What is new? Mode innovation brings people a variety of possibilities for professional market development. However, whether the new concept of business and operation can be finally implemented is the focus of attention.

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< p > < strong > lead innovation, new mode and new development < /strong > < /p >

< p > innovation has no stops. In the tide of market economy, it is important to maintain sustained competitiveness.

In the face of the changing market trend, red cotton a href= "http://www.91se91.com/news/index_s.asp" international fashion city /a innovation has always made the industry refreshing, and these innovations have made the international fashion city gradually win the high recognition of merchants, purchasers, consumers and even the industry.

"China's clothing brand incubator" and "the ten major clothing market" are never called casually. Precisely because of this, the red cotton international fashion city is constantly innovating and constantly seeking breakthroughs. Its "red cotton model" is also constantly promoting the pformation and development of China's professional market for clothing.

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< p > looking back at the eventful years of the 6 years of red cotton is a continuous journey of self breaking and continuous pformation.

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< p > August 1, 2007, at the beginning of the birth of the red cotton international fashion city, we abandoned the old concept of "only collecting rent, not grasping services" and "just being landlord, not doing business" in the traditional professional market, realizing the real pformation from landlords to operators, innovating business models continuously, building platforms actively, and opening up and building new channels of clothing professional market together with merchants.

In terms of market services, kapok has also realized the pformation from traditional professional market property managers to property service providers.

Kapok has set up customer service center, < a href= "http://www.91se91.com/news/index_s.asp" > Public Security Management > /a > monitoring center, fire safety management center and emergency handling center to ensure safe and orderly operation environment.

In recent years, it has been making bold innovations in expanding market channels, promoting brand marketing and supporting services, while constantly building up procurement platforms and incubating brands.

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< p > in addition, kapok is trying to promote the innovation of market credit system.

In the second half of 2011, red cotton introduced the content of integrity building, and organized various activities according to the requirements of the industry and Commerce Department, and further promoted the construction of market credit classification management mechanism, classified according to the trustworthy situation, and implemented differentiated management and services.

Kapok also joined hands with the business sector to set up a consumer rights protection service station, to implement full-time staff members, promptly accept and deal with consumer complaints, and conscientiously consult with consumers to resolve consumer disputes. The quality of products checked by the Consumer Council, industry and commerce, quality supervision and inspection jointly qualified all.

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< p > red cotton continues to carry out management upgrading, and dares to allow new management tools to test water in the traditional field of clothing trade, which is also a precedent in the domestic professional market.

In 2012, red cotton and the "smart mall" and "digital trade" research group of Peking University jointly established a new generation of dual mode intelligent network digital trade resource center.

The research group will make statistics and concentration on the source, production location and brand of all cotton products, so as to form a digital mode of information disclosure, and provide a pparent a href= "http://www.91se91.com/news/index_p.asp" > information platform < http://www.91se91.com/news/index_p.asp > to merchants and customers.

Meanwhile, the establishment of the four guiding principles of "red cotton", "brand red cotton", "wisdom red cotton" and "red cotton" are supporting the strong soft power of cotton.

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< p > 2009, red cotton first opened "a href=" http://sjfzxm.com/news/index_p.asp "professional market < /a > night market first," red nine action "caused a sensation.

By employing "Koreans to rule Korea", giving preferential treatment to Korean businessmen in business policies and increasing support measures, Korean businessmen are reassured to take root and develop in the red cotton. The South Korean layer makes fashion positioning more prominent personality, creating a new bright spot for the "thousand shops and thousands of noodles" shops, furnishings and personalized clothing management, and becoming a hot spot in the market.

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< p > 2010, red cotton and European fashion merchants elaborately built the 8th floor European level, and European style and style were strong.

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< p > 2011, the upgrading and pformation of the two floor of red cotton broke the traditional wholesale market business mode and concept. The flagship store detonated European and Korean fashion, and established a stride towards the high-end clothing market.

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< p > 2012, the red and cotton seven floor Korean and Korean fashion men and women dress up in the world, marking red cotton has entered the development stage of brand deep ploughing and market intensive development in the process of innovation and upgrading.

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< p > 2013, the first floor and five floor of the red cotton international fashion city, fashion brand women's wear area, six floor European and Korean fashion men's wear area and nine floor international fashion men's wear area after a new round of upgrading and upgrading, it has made a new appearance.

During the Guangdong international fashion week, the introduction of Milan cotton shows the introduction of international fashion culture to promote international fashion exchanges, and its international connotation deepens.

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< p > < strong > dynamic thinking, new ideas, new marketing < /strong > < /p >

< p > if we say that the achievement of kapok today is due to the perfect combination of three a href= "http://www.91se91.com/news/index_s.asp", brand incubation, /a, market service and buyer's demand, then the glory of kapok will come from the thought of courage and innovation.

With the continuous improvement of market brand effect and international popularity, in addition to the new strategy of "wholesale to do traffic and retail increment" in Liuhua business circle, a new business mode of "wholesale + retail" has been formed.

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< p > for this reason, Bu Xiaoqiang, general manager of red cotton international fashion city, believes that the clothing market only has wholesales, but there are still some limitations.

Therefore, while doing professional wholesale, red cotton should also pay attention to the network platform, walk on two legs, and enhance the ability to resist risks.

At present, the brand consciousness of the manufacturers of red cotton has been gradually enhanced, and the brand flagship store pattern of clothing exhibition and trade has been formed, which has also promoted the construction of the network to a certain extent.

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"P > Red Cotton's" go out to import "strategy is also one of the few markets that are rarely implemented in the professional market.

The management mode of "Koreans governing Korea" has further introduced a large number of Korean fashion brands and Korean original designers to enter kapok, making red cotton truly become the source of Korean fashion.

Signing the Italy National Fashion Association Art Director, fashion trend prediction research room M A T T O R I founder, Oliva, to carry out in-depth cooperation in fashion and trend trend, Italy a href= "http://www.91se91.com/news/index_s.asp" > Facis clothing, "the company", "Italy shoes company" and other international enterprises also launched an olive branch to kapok on the platform of kapok, and signed the intention cooperation book. The internationalization of the red cotton international fashion city has been worthy of the name.

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Since December 1, 2013, red cotton has again adjusted its business hours on the basis of the action of red nine: from Monday to Friday, business hours are from 8 to 18:00, there are promotions every day, and Saturday to Sunday business hours are 8 to 20 points. In order to cooperate with the "grand sale" activities, red cotton has organized a series of show activities at the end of the week, which has brought triple wins to the market, market operators and consumers.

Market operators can grasp market demand, improve service level and quality by contacting more individual consumers. The majority of individual consumers economize < a href= "http://www.91se91.com/news/index_s.asp" > channel cost < /a >, get low price concessions; at the same time, the red cotton international clothing city has not only solved the problem of clearing goods for merchants, but also stimulated more individual consumer shopping, which has greatly promoted the improvement of service quality of the market and operators.

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< p > whether it is "combination of wholesale and retail" or the adjustment of business hours according to the market environment or "going out to come in", in the fierce competition environment, kapok always takes the opportunity to maximize the profits of the merchants in the field, as the starting point of continuous innovation, marketing the needs of consumers through various channels, actively changing the market environment, and achieving innovative initiatives to create market opportunities.

The market is the sole rule of testing behavior. From the original 20% of independent brands to more than 50% of today's products, from 6 years ago to 6 years later, it has enjoyed the international "ten major clothing market", "China clothing brand incubator base" and "Guangdong fashion dress international sourcing center". It has won the most fashionable cultural influence brand of Southern China business Yearbook in 2013 and Guangdong brand innovation demonstration enterprise.

Innovation is endless, mode innovation, channel innovation, < a href= "http://www.91se91.com/news/index_s.asp" > train of thought innovation < /a >, cultural innovation...

The innovation and guidance of kapok continues.

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