Interpretation Of Market Changes Of European And American Silk Products
< p > China was the first country to invent silk. Chinese silk was pmitted from the mainland to the sea as early as the B.C., and the western world's initial understanding of China began with the understanding of silk.
As early as the Warring States period, the West called China "silk country" and China's silk was famous all over the world.
But in modern times, China's silk began to lag behind the West. Under the influence of western strong culture and developed industry, European silk rose to the leading position.
At the same time, Europe and the United States are also the fashion centers of the world today. The advanced fashion culture has constantly given silk new features. Therefore, silk has become the fashion darling of the upper class in Europe and the United States.
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< p > < < a href= > http://www.91se91.com/news/index_c.asp > European and American market > /a > the changing form of silk fashion, but generally three characteristics remain basically unchanged: < /p >
< p > < strong > publicizing the luxury concept of aristocratic consumption < /strong > /p >
< p > < a href= > http://www.91se91.com/news/index_c.asp > silk > /a > has always been praised in Europe and America.
It is said that the great Kaiser dressed in Chinese silk robes went to the theater to see the play, which caused a sensation and was considered an unprecedented luxury.
At that time, China's silk became one of the most expensive luxury goods in Europe, and the price was equal to gold.
This concept has been continued so far. The fashion center of the world today, the high-end market of European and American home textiles is still dominated by high-grade silk products.
Therefore, high-grade silk products are recognized as luxury goods because they have broad cultural connotations, noble tastes and artistic characteristics.
When people's social status reaches their peak, they often express their own supernatural places in a special way of life, which seems to have become the consensus of the upper class.
In many countries, the queen takes the silk dress, and the prime minister assumes the black velvet vest.
In the upper class, some people are proud to use silk household textiles.
Therefore, for many years, no matter what the appearance of silk is changing, there is always a repeated emphasis on the concept of luxury and luxury.
Compared with practical functions, silk household textiles highlight the value of art and decoration, and emphasize the social status and cultural accomplishment of the host.
Therefore, at present, high-end decorative silk products are popular in the high-end market in Europe and the United States.
This part of the product is expensive, often not produced in large quantities in factories, but commissioned by famous design companies.
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< p > the world's top a href= "http://www.91se91.com/news/index_c.asp" > luxury brands < /a > most countries are France and Italy. They always integrate artistic inclination in the design and promotion of luxurious high-end decorative silk products. The data show that 06/07's silk fabric "pop" style changes more abundant, mainly summarized with elegant gentleman style: emphasizing orthodox gentlemen decoration, showing color saving, steady and capable, but in detail handling, we should appropriately inject fashionable elements (recommended: children bed products).
Packs are still dominated by classic blue.
Luxury new style: pursue original artistic inspiration and modern wave temperament, gorgeous and aristocratic "ostentation".
The color expression is emotional, and the decoration style is individualized.
The new style of technology is to emphasize the sense of layering and three-dimensional in the fabric style, emphasize the harmonious arrangement of many kinds of weaves, emphasize the post-processing effect of fabric surface, and emphasize the "relief" visual perception of various processes.
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< p > < strong > repeat the traditional classic decoration style < /strong > < /p >.
"P", influenced by the modern fashion culture atmosphere, the European and American cultures and artistic trends that spread all over the world every once in a while are reflected in the changes of silk fabrics.
But it is not always fashionable to be "popular".
"Fashion" is also enduring and temporary. Baroque, Rococo style, China's Dunhuang, blue and white porcelain and other forms of art have become world art classics.
These classics are not "popular". Sometimes the possibility is not the main content of "popularity", but it is always the "focus" of "popularity".
It can be said that the concept of "popularity" in each cycle will repeat the contents of traditional classics, but only in different forms.
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At present, the popular high-end silk decoration furniture in the European and American markets, besides the fashionable silk room of the modern bedroom, living room and dining room, mainly promotes the French or Italian VELVET SOFA, seat and dining chair in nineteenth Century. P
What is particularly prominent is silk fabrics similar to Chinese brocade.
All kinds of Chinese silk fabrics, such as silk, crepe, Wan, silk, satin, velvet, silk, and so on, are all beside the word "Yi".
"Jin" is the most elegant, magnificent and valuable variety of silk.
At present, the product structure of similar silk products in Europe generally has three layers, one is the big flower pattern, and the flower is very high.
The two is a small flower pattern, and the flower is not too high.
The third layer is shading.
People feel that the three-dimensional sense is very strong, and the decoration is very outstanding. These high-grade silk fabrics are generally covered with precious furniture.
At the same time, there are many other exquisite craft effects on these silk covers, such as the more rough mosaic lines on the thin silk fabrics, and the fabric styles are more diversified by filling, embroidering, inserting, assembling, pearling, gold and silver thread processing and finishing.
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< p > < strong > keep the luxurious and delicate fabric quality < /strong > < /p >
< p > at present, with the rapid development of textile technology, the defects of silk drying, wrinkling and non abrasion are effectively improved.
But some chemical finishing methods and the use of gold and silver flash wire, gold and silver flashing powder and beads, make silk fabric feel hard, water absorption decreased, some fabrics also make the skin itchy, which is the most taboo thing in the high-end market in Europe and the United States.
Silk is a treasure. Silk is known as "Queen of fibers". The purchase of silk products by the upper class in Europe and the United States is to enjoy the luxurious, delicate and soft characteristics of "fiber Queen".
European and American markets only allow other fibers to imitate other fibers.
Therefore, all silk fabrics in the form of "fashion" must "respect" the inherent quality of silk itself.
It may be for this reason that in recent years, European and American markets are more popular in velvet silk products, because velvet silk products can more reflect the color and delicate talent of silk.
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< p > in this year's Heimtextil06/07 home textile fashion exhibition, a concept house is displayed and decorated: one side of the wall is made of very traditional jacquard decorative cloth, and the other three sides are covered with black velvet with blue purple tendency.
In the open exhibition room there was only one person in the Middle Ages French cabinet, and on the cupboard was a furniture cover stitched up with regular broken leather.
This exhibition effect is very obvious contrasting the three kinds of fabrics that best represent the traditional European style: the quality of the big cloth, the leather fabric and the velvet fabric. It emphasizes the important position of the silk products in the high-grade household textiles, and declares that the silk products are still the weathervane of the European and American home textile market.
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