Fashion Consumption Upgrades "Private Custom"

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< p > < strong > Custom: highlight personality and fit body < /strong > < /p >

In the past two years, "private custom" has gradually emerged as a new way of life and has been favored by more and more people. < p >

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< p > "this year we provide a 50% increase in private customization." Chai Fangjun, chairman of a fashion company, said: "now young people or middle-aged people are pursuing individuality. There is still room for development in private customization."

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< p > reporter has learned that after the private custom customer meets with < a target= "_blank" href= "http://www.91se91.com/" > designer /a >, the designer will have an in-depth understanding of customers' preferences, habits of daily wear, attending occasions and other information, and then design the most suitable style according to customer's needs and temperament.

After determining the general style, the customer chooses a target= "_blank" href= "http://www.91se91.com/" > cloth > /a > color and details like neckline style and skirt pattern.

You can even draw the picture you want from the customer, and then make the professional drawing by the designer.

It can be said that individuality and collision avoidance are a major reason why more and more people choose private customization.

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< p > according to the insiders, when making a set of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, the designer will measure more than 20 physical details of the customer, and then fine cut and splice them according to these data, so that a target= "_blank" href= "_blank" > clothing < < > is more suitable for the customer's body shape.

This has also attracted many thin or slightly strapping people to customize.

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< p > < strong > private customization is more popular than /strong > /p.

< p > although private custom is becoming more and more familiar, in many people's mind, it is still the exclusive product of celebrities, rich people and celebrities.

"Custom clothes, then how many tens of thousands of people say, I certainly do not need to wear so solemn, there is no place to go."

Miss Li told reporters.

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< p > private custom really "big tall" to be unable to get close to it? In the interview, the reporter found that with the increase of private custom brand, more and more businesses set the price more "close to the people", from thousands to tens of thousands of price span to meet the needs of different levels of customers, private custom consumer structure is slowly changing.

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< p > "private custom is more common abroad." Xiao Ying, a senior custom brand marketing manager with branches in France, Germany, the United States and China, said: "they regard adult rites and balls as part of life. Private customization is never the exclusive property of rich people. When their children reach the age of 18, parents will have the awareness of preparing their dress."

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< p > reporter has learned that today's private custom brand is no longer limited to dress custom, coat, professional suit, shirt or even scarf and so on are all included in the custom range, and the average price of a suit is about three or four thousand.

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P, according to industry sources, many private Custom Brands are now planning to use the Internet to further develop their businesses.

With the continuous development of digital technology of clothing, perhaps one day we can experience private customized services before computers.

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< p > < strong > private custom quietly crept back in the city < /strong > /p >

< p > with the popularity of the "private custom" in the big courtyard, in the clothing industry, private custom clothes began to quietly resurgence in the city.

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< p > private custom clothes first appeared in Paris in the 20s of last century, but with the appearance of "standardized garments", clothing customization gradually faded out of the stage of costume making.

Now, with the development of economy, people's demand for individuation is getting higher and higher, and the private custom market has begun to recover slowly.

Custom tailored clothing is different from the previous "upper class exclusive" - advanced clothing customization. Today's "customization" only serves people who care about taste and personality.

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Mr. P, a surnamed Gu, revealed that the Xiangyun gauze suit made for his fiancee Miss Bai will be on display during the twenty-second China International Clothing "a" _blank "href=" http://www.91se91.com/ "dress" /a "Expo in 2014. This Xiangyun yarn Tang suit is the first garment of the" nameless Fang "private Custom Shop in the fashion industry with the concept of" never completed ".

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Mr. P said that this piece of yarn is from design to clothing for more than three years. Now, though it is not finished, it has merged perfectly with the old hand craft.

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"P", "anonymous shop" private Custom Shop official said, in fact, everyone has a vision of good feelings, we just choose the best material and manual skills to complete every emotional clothing.

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< p > < strong > clothing custom category "private custom" < /strong > /p >

"P" New Year's movie "private custom" has released a box office breakthrough of 500 million so far, not only breaking the record of Feng Xiaogang's comedy movie, but also creating a "private custom" fashion for personal clothing.

The Zhejiang wedding bird clothing Limited by Share Ltd (002154) is aiming at developing the "whole category of private custom" as the development goal. The birds have been promoting the volume customization business (clothing products) in the whole country for nearly 10 years. From the initial suit to the advanced customization business, they have developed into the new business of a target= "_blank" href= "http://www.91se91.com/" > shoes > /a, belts and cashmere sweaters. At present, the volume of the volume business has reached hundreds of millions of yuan.

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< strong > volume customization to create needle peak < br / >

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Every customized suit of hand-made handwork should be processed by many techniques, such as thread drawing, drawing, cutting, sewing, crochet, arch stitching, sewing, buttonhole and buttonhole, together with volume, try on, separate plate making, cutting, etc. the time required for a suit of Western-style clothes to reach 100-120 working hours is therefore known as "the peak of sewing thread".

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The company said that it now has 8 foreign volume divisions, making the custom bird ordering technology available to the international market. The number of shop visits is about 250 a year, with an average of more than thirty people per game, averaging about 100 yuan per game.

So far, there are about 450 stores in the country carrying out volume customization business, and the number of birds in each shop has reached 300 thousand to 400 thousand times.

The proportion of this business in the daily sales business is becoming increasingly prominent. The proportion of retail terminal volume income to positive sales revenue is 7.2% in 2012 and 7.9% in 2013.

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< p > < strong > "private custom" swept the rich circle < /strong > /p >

< p > 2007, Shenzhen began to appear privately tailored high-end clothing. At that time, 10 thousand yuan one dress was also lacking in people's attention. Now, tens of thousands or even tens of thousands of dollars dress, every week people will go to book.

Members of private custom circles are entrepreneurs, actors and officials.

Behind the popularity of private customization is the popularity of "foreign flavor cocktail party" in the rich circle of Shenzhen.

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< p > < strong > Custom reason: Shenzhen International Wine Club is popular in Shenzhen < /strong > < /p >

< p > the first reception of Mrs. Shen, a private female entrepreneur in Shenzhen, is an annual meeting of the chamber of Commerce.

At the reception, bankers, officials and entrepreneurs gathered. The hotel lobby was luxurious and elegant.

Mrs. Shen deliberately put on a high-end suit, but it turned out that she was completely defeated. Many of the girls wore evening gowns, which were very eye-catching and sexy.

On the scene, a Female Hostess shrug her shoulders. The embroidered tuxedo was embroidered with pure gold thread and covered with SWAROVSKI crystal. It was completely cut and cut.

Afterwards, Mrs. Shen knew that the tuxedo was privately made and cost 128 thousand yuan.

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< p > < strong > Custom reasons two: public figures do not make "jokes" < /strong > /p >

< p > Xu Yuyan, the host of Shenzhen radio and TV group, chaired the five "hi tech fair". Five sets of clothes were privately made and counted as a member of the private custom circle.

"What are the main occasions?

If it is a ceremonious ceremonial meeting and a large "PARTY", customization is necessary for the host.

Because the exposure rate of TV is relatively high, you can't take the kind of dress that you wear or sell easily in the store. It's not a waste of money, but a respect for the public. The audience watching your program is to see the beauty. You take a dress that you saw last year or everywhere in the commercial field, which is a joke, not responsible to the public.

Xu Yuyan said.

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