Diversified And Integrated Development Of Silk Industry, Opening New Mode Of Silk Creative Industry

< p > "how to optimize" a href= "http://www.91se91.com/news/index_f.asp" > silk textile industry < /a > structural pformation and upgrading, grasp the collision and integration of traditional silk in new and high technology fields; expand the marketing channels to integrate with the international market, start the horn of China's silk brands in the international market; how to give silk products a higher cultural value, and promote green production of silk with energy saving and environmental protection is a fortress for Chinese silk enterprises in the face of exploration and conquering.

Recently, at the video conference on promoting the healthy development of cocoon and silk industry held by the Ministry of Commerce, Daly, deputy general manager of Zhejiang silk (Ltd.) Co., Ltd.

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The key to tackling difficulties in these areas is not only P but also the focus and support of the State Council, the Ministry of Commerce and relevant departments on the development of cocoon and silk industry.

In September 2013, the eight departments such as the Ministry of Commerce jointly issued the "opinions on further promoting the healthy development of the cocoon and silk industry".

The "opinions" paved the way for the cocoon and silk industry to share various departments' support for technological innovation, SME development, brand building, and circular economy development, providing innovative space.

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< p > < strong > innovation marketing brand development < /strong > < /p >

< p > according to preliminary statistics, in 2013, the total area of a href= "http://www.91se91.com/news/index_f.asp" > mulberry garden < /a > reached 12 million 510 thousand mu, silkworm output was 647 thousand tons, and the total income of silkworm in the whole country reached 23 billion yuan, which was the same as last year's level.

In the first 10 months, the cumulative output of raw silk was 112 thousand tons, an increase of 7% over the same period last year. The above scale silk industry enterprises realized a profit of 4 billion 880 million yuan, an increase of 31.5%; the silk product sold 3 billion 990 million yuan, and exported 2 billion 940 million U. S. dollars, a higher level in the past 10 years.

"Although China's cocoon and silk industry has the largest production volume and the largest export volume of manufacturing genes in the world.

But because of this, China's silk enterprises have become accustomed to the manufacturing thinking of the order pattern. Most silk companies have been able to identify the brand positioning and marketing mode of their own silk industry, though they have established the strategic cooperation of the world's top brands.

< a href= "http://www.91se91.com/pioneer/" > "Yong Yong Qi /a >", combined with the domestic and foreign market situation and the development trend of cocoon and silk industry, China's cocoon silk enterprises must jump out of the thinking mode of manufacturing factories as soon as possible, and meet a series of changes in the aspects of industrial globalization, market globalization, customer globalization, competition globalization, brand globalization and channel globalization.

"Building a brand and innovating marketing mode is a strategic requirement for the sustainable development of cocoon silk industry."

Kou Yongqi introduced that in recent years, Dali silk based on tradition, the technology and enhance the value of product innovation as the internal driving force of sustainable development, implement domestic and foreign market integration, and create brand innovative marketing mode.

"At present, Daly has more than 2000 stores abroad, and its" CSLR (city beauty ")," THEME "," Ya Mu "and so on < a href=" http://www.91se91.com/news/index_f.asp "> silk brand" /a "series has gone to Asia, to the world, and the marketing footprint is spread all over the world.

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< p > to promote the brand development of cocoon silk, Yang Yuan, chairman of the China Silk Association, said that as an industry organization, the China Silk Association will focus on promoting the "high-grade silk logo" in the future, and step up publicity efforts to continuously expand the influence and visibility of the logo.

"We also want to promote the cocoon and silk enterprises to actively explore and establish the marketing system and management model of the high-grade silk marking products, promote the consumption of the silk domestic market and focus on the key cultivation.

Striving to form a number of independent brands with high popularity both at home and abroad in a relatively short period of time, so as to effectively enhance the added value and international competitiveness of China's silk brands.

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< p > < strong > multivariate development industry innovation < /strong > < /p >

< p > in addition to establishing brand, making silk enterprises form their own distinctive and differentiated competitive advantages, strengthening scientific and technological innovation and technological pformation, promoting diversified development of silk products, enhancing the deep processing capability of enterprises, and mining industrial potential, giving full play to industrial resources advantages, it is also an effort to create new advantages in the pformation of cocoon silk industry and enhance the core competitiveness of enterprises.

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< p > Jiangsu Provincial Department of Commerce deputy inspector a href= "http://www.91se91.com/pioneer/" > Zhong Lin Lin < /a > introduces the practice of Jiangsu silk enterprises. Jiangsu silk enterprises apply digital technology to the silk industry, promoting the diversified development of silk products and expanding the product functions.

On the one hand, it extended to the silk home textile industry, and the development trend of silk knitted products, high-grade bedding and high-grade urban decoration products was strong.

On the other hand, it is expanding to the cultural field. While fully developing traditional silk brocade, Wu Luo, embroidery and other silk fabrics, the development of all kinds of high-grade silk art products is favored by collectors.

In addition, at present, our province's silk enterprises are also infiltrating into medical, food, health care and cosmetics fields. The high-tech products such as artificial skin and medical accessories developed by silk protein have been pilot tested and applied to industrialization. Silk medical suture has entered the international market. Various environmentally friendly products, health care products, food products and cosmetics products developed by silk materials, such as silk fibroin, silk peptide and sericin, have entered the homes of ordinary people.

Zhong Suolin said.

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< p > at the same time, in order to seek the sustainable development of cocoon and silk industry, Jiangsu silk enterprises have made many effective explorations and attempts in the comprehensive utilization of silkworm cocoon byproducts based on the idea of "green, environmental protection, ecology, energy saving, emission reduction and comprehensive utilization of resources".

For example, we have developed mulberry leaf tea and mulberry sticks to cultivate a series of products, such as edible fungus, mulberry fiber, male wine, silkworm chrysalis oil, Cordyceps militaris, protein powder, silkworm pillow, silk reeling wastewater, sericin, functional silk quilt and so on.

While expanding the space for the development of enterprises, we have also protected and improved the environment and created good economic and social benefits.

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Daly's silk (Zhejiang) Co., Ltd. is still a pioneer in mining industry potential and giving full play to its industrial resources advantages. < p >

"We make the industrial park into a millennium mulberry garden ecological scenic area, a href=" http://www.91se91.com/news/index_f.asp "> silk cultural museum < /a >, silk cultural ancient street, Daly ecological experience leisure park and silk world silk exhibition and shopping center. We set up a comprehensive tourist scenic spot which combines the silkworm culture garden, Silk Museum, silk industry production, silk culture science education, ecological agriculture experience and leisure entertainment shopping, and opened the first 4A class silk industry tourist scenic area in Zhejiang Province, and integrated the organic integration of Chinese silk industry, tourism and agricultural industry into the silk culture road."

Kou Yongqi introduced.

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< p >, through the diversified integration of silk industry with agriculture, industry, commerce, service, tourism, education, cultural and creative industries and many other industries, the new mode of silk culture industry tourism and silk culture and creative industry will be opened.

Through the deep excavation of < a href= "http://www.91se91.com/news/index_f.asp > the new essence of silk culture < /a >, we should explore a new benchmark for the upgrading of silk industry and a new mode of brand marketing for creative silk, and let the silk industry display a richer, more beneficial and more industrial value in the new business, new brand, new culture and new marketing strategy.

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