Clothing Marketing: Men'S Wear Is Based On Women.

< p > in fact, as early as 98/99, when I was in charge of a brand of men's clothing in a straight store in Hangzhou, a phenomenon has been discovered, that is, women buy more clothes for men, and then men and women choose to buy clothes more often. Then, when men come to shop alone, as long as the shopping guide falls into the trap, the man pays the money. Heh heh, unfortunately, at that time, I was a hundred year old fan's motto, so he turned a deaf ear to this phenomenon. < /p >
< p > it was discovered later that < a href= "http://www.91se91.com/business/ >" guide buyer "/a > the more beautiful, the worse the business is, the reason why it is too cold and bright, and the effect is not very good after changing the MM with high affinity. In short, the more beautiful women in the shop, the worse the business. Is it possible for a man to be afraid of a beautiful woman? No, not too! After careful observation, it is discovered that it is really the other half of a man (or a wife or friend). Once it is discovered that there are beautiful women in the shop, it is classified as a dangerous area. Since it is a dangerous area, the sooner it gets away, the better, and you want to do business well. Do not believe it? I have market research as evidence: < /p >
Less than P, the probability of a man coming to a store is about 20%. < /p >
< p > men have a shopping chance of about 5%, and most of them are under 25 years old. < /p >
< p > the probability of men shopping with a lady (or a lady with a man) is about 60% < /p >
The chances of shopping in a shop alone are about 10% < /p > P.
The shopping chance of Ms. P is about 5% < /p >
< p > the probability of shopping in a large group of men and women is about 5%, and < a href= "http://www.91se91.com/business/" > turnover rate < /a > lowest < /p >
< p > this data is a comprehensive parameter of the three stores. A single area does not represent the whole country, but we can find the whole picture and believe that the data is also much smaller than the whole country. At the same time, data are summarized to 5 or 0 for ease of statement. < /p >
< p > from the above data, we can see that women directly or indirectly determine the proportion of men's clothing turnover accounted for about 75% of the proportion. Ask a lady who is willing to bring her men to the side of MM which is much more beautiful than herself. Only to avoid it, it is very difficult for men to wear beauty guides. < /p >
< p > < strong > analysis of men's clothing purchase psychological factors < /strong > /p >
< p > 1. Most men buy clothes actually do not have many opinions, but they are sensitive to price. < /p >
< p > two, in terms of dress aesthetics, 90% of men will think that women are less a href= "http://www.91se91.com/business/" than "/a", so they will rely more on their wives or girlfriends' choices when they buy. < /p >
< p > three, men's dressing is on the one hand the need for social interaction, but privately they will be more willing to show themselves as a prop to the opposite sex. They all say that women are pleased with themselves. In fact, men can express themselves in order to please the opposite sex. Therefore, only one of the clothes is good or bad. In this regard, the author has seen too many men prefer to listen to women's shopping guide recommendation, do not believe in their own vision. < /p >
< p > four, most men do not care much about their appearance. There is no great enthusiasm for such things as clothes. Instead, women are gifted in this field. When they look at their faces, they will not forget the appearance of the other half. Especially after marriage, they regard the gentlemen's instruments as a major event. At this time, they only listen to their wives. < /p >
< p > five, when a man and a beloved woman are together (lovers or lovers), it is left to be obedient. If the woman says yes, then it is good -- not good or good! < /p >
< p > above, do you say that the decision "a href=" http://www.91se91.com/business/ "men's clothing sales < /a" is not a woman? To me, women are the main customers of men's clothing. Therefore, when we start the marketing work with the consumer as the center, the original idea deviated from the customer demand track and took a lot of detours. {page_break} < /p >
< p > < strong > now return to the theme: Men's wear sales -- women centered! < /strong > /p >
< p > < strong > how to carry out < /strong > < /p >
< p > 1. Advertising campaigns should be launched for women. The advertisements should make women heartbeat. The spokesmen of the image must have the destructive power of the young women. The women will fantasize that if their men wear this dress, they will become pan an second. In this way, most of the success is also achieved. < /p >
< p > two, while shopping mall emphasizes the atmosphere and masculinity, it is necessary to take into consideration women's aesthetic values properly. Attracting women into stores is much more useful than attracting men only. Similarly, background music is also the same. < /p >
< p > three, rest area must focus on women's preferences, remove the ashtray, change fruits and delicious chocolates / snacks / sweets, etc. If you keep the ashtray, you can also put a box of ladies' cigarettes on the side. < /p >
< p > four, the VCD of the store can broadcast some information about women's fashion, such as makeup / Beauty / health / fashion, etc. similarly, the rest area reading also needs to put more women's books. The general purpose is to keep women as much as possible, so that men who have the same time have enough time to try on clothes and increase the success rate of transactions. < /p >
< p > five, the focus of shopping guide should be transferred to women. Using the brush of "praise" and "identity" to do well in the relationship between shopping guide and general decision maker is not far from success!! < /p >
< p > six, it is emphasized that when a woman is accompanied by a man, do not pour sweet thoughts on the man's sweet words, or else he will finish playing. If there are many beauties, there are many good words to speak of. < /p >
< p > seven, if the conditions permit, recruit handsome male to two, one "eye"; two is to bear the burden of fitting model, to do a good job for women shopping services; three is men and women collocation work is not tired, can fully coordinate the work atmosphere of the store, all say three women a play, clean women team is very difficult to manage...... Off the subject, stop here. < /p >
< p > eight, women are sensual animals. Therefore, when establishing customer files, we must pay special attention to leaving women's data. Her information is much more useful than men's. for example, a woman can be moved more easily than a man. < /p >
< p > nine, making a href= "http://www.91se91.com/business/" > promotional activities < /a > especially when buying or giving discounts, it is best to focus on women's needs. To put it simply, for example, if you send an umbrella, a few men will like it. Assuming that the umbrella is made into a woman's plaything, the attraction is different. When the woman sees it, she will like it. The probability of this transaction is high. Ha! Ha! After that, the man can give her umbrella to the beloved woman after shopping, so that she can get the favor of the woman without spending money. Then suppose that she bought the CD perfume for her men's wear. I think when the man gives her a gift, the woman's joy will be more. -- then the expensive shopping will also be worth it! < /p >
< p > ten, a woman's mouth is the best carrier of advertising in the world. As long as she is satisfied, one pass ten, ten Chuan hundred...... The popularity and reputation of the brand have been opened at once, and it is free! So men's clothing enterprises must attach importance to women! < /p >