Clothing Store Owner'S Misunderstanding About Promotion

< p > for the designers of some a href= "http://www.91se91.com/business/" > sales promotion plan < /a >, sales promotion is becoming a means of self publicity and innovation.

Some enterprises unilaterally pursue the differences in the form of promotion, even at the expense of the fundamental starting point of the promotion.

This kind of "promotion for sales promotion" results in the loss of money and activities.

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< p > < strong > promotion is "investment" instead of simply "expenditure" < /strong > /p >

< p > it is obvious that promotion is regarded as an investment behavior, which is totally different from the concept of "expenditure" in terms of expenses. "Two"

The former pays more attention to the long-term value of promotion, while the latter pays more attention to the short-term interest returns of promotion.

There is no doubt that promotion is a natural investment.

But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.

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< p > therefore, when designing the promotion plan, we should not only consider the form of promotion, but also consider whether the form matches the brand and whether it can bring sales promotion to enterprises and stores.

In a sense, these three aspects are an organic whole, and we can not separate them one by one.

Therefore, as a designer of promotional activities, we must consider the design of promotion plan from the perspective of investment.

We should not only take into account the short-term interests of enterprises, but also focus on the long-term development of enterprises and the degree of integration with brands.

If sales promotion is at the expense of healthy growth of < a href= "http://www.91se91.com/business/ > sacrifice brand > /a >, it is obviously not a good promotion.

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< p > < strong > we should make a judgement from the starting point of profit and loss < /strong > /p >

< p > promotion is a form of value exchange, so we must consider the problem from the perspective of value.

Popularly speaking, we must aim at making profits.

Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.

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< p > strong > investment oriented purchase -- get more orders, < /strong > /p >

< p > in a sense, the sales promotion activities conducted by enterprises in hypermarkets are also promoting enterprises' a href= "http://www.91se91.com/business/" > their sales < /a > at the same time, they also strive for better cooperation policy for enterprises in the hypermarket, and get bigger orders.

Only through promotional activities in the store can we demonstrate the strength of the company's activity planning, promotion and execution.

So as to enhance the position and role of enterprises in the market.

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< p > the strength of an enterprise in the eyes of a hypermarket is closely related to the operation and execution of its sales promotion activities in addition to its well-known reputation and reputation.

Some internationally renowned enterprises have laid an indispensable position in the minds of supermarkets, and are closely related to the high level promotional activities they started at the terminal.

For example, the PepsiCo Inc has once done a "Blue Storm" promotion, which has been a profound impression on the stores by its original creativity and strong potential.

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< p > in just one day, all stores in the country and < a href= "http://www.91se91.com/business/" > outdoor advertising > /a > update and publicize synchronously.

Won the endorsement and goodwill of the hypermarket.

Just like its activity name "Blue Storm", its quick action and execution power have left a deep impression on people.

With such sales promotion and execution, stores certainly have confidence in sales. Of course, a large number of orders are not a problem.

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< p > the so-called "no tracking", no record; no record, no analysis; without analysis, there is no opportunity for improvement.

Promotion is not a simple implementation of the company's promotional directives (this activity I did), but to be implemented (really to make the effect), so need timely follow-up and feedback (supply, display, price, gifts, promoters and so on all these need to be constantly followed up), so as to ensure that seize the opportunity to cooperate with the store, during the campaign to strive for good "a href=" http://www.91se91.com/business/ "promotion effect < /a >.

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