The Importance Of Negotiation System For The Brand Of Clothing In Beijing

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Jing Qi dress < /a > first let us tell you a little story: an agent recently felt happy and distressed, and the happiness was that the dealer who had recently sought to negotiate with him was very much.

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< p > first, Jing Qi clothes feel that the agent's idea is worth affirming.

When we encounter employees do not work well, the first thing that comes to mind is not to guide or criticize employees, but not to complain about the poor ability of employees, but rather to think of a way that anyone can do well, and then try and promote it.

Guidance can only make employees do this one time, but next time they may make mistakes, and may repeat mistakes or make new mistakes.

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< p >, so the agent began to wonder if he could formulate a standardized method of negotiation with his clients, and every employee would have the same effect in this way.

When he thought of it, he thought it was feasible, because he recalled that when he was negotiating, he often used the same method and asked the same words, and the questions and questions raised by the clients were similar.

After thinking about doing it, the agent began to formulate a new customer negotiation system.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > agent > /a > naming the new customer negotiation system of their company as "four steps and three sentences". Among them, the four step is to know each other, leave information, introduce brand and cooperation, and determine the three sentence: "where did you know our brand?" "have you ever done a clothing business?" "do you have any shops now?"

Question P: Question 1: where did you learn about our brand? < /strong > /p > strong.

< p > general new customers will have four ways of answering: first, from which stores have been opened, second is friends, third is found in websites or other forms of advertising, fourth is seen in the company products feel good.

At this time, how to predict the situation of negotiation? Jing Qi clothing tells you that the first two kinds of accounts show that the customer knows more about our brand and company, and even has been paying attention to it. The possibility of successful negotiation will be great. The latter two answers are only preliminary contacts.

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< p > < strong > question two: have you ever done a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > business? < /strong > /p >

< p > there are two kinds of answers to customers: Yes and No.

If you have done, you need to ask him what brand he has made. When he gets the answer, he will immediately compare the brand he has made with our brand, including the strength of the company, the conditions of joining, and the operation of the terminal. This is very conducive to the success of the negotiations and the bargaining of the customers to join the conditions.

Another answer is that no experience has been done, and the inexperienced customer will not give priority to it.

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< p > < strong > question three: is there a shop now? < /strong > < /p >

< p > if customers say there are shops, it is clear that customers will be looking for brands more urgently, and they will definitely set up a brand in the near future.

If there is no shop yet, it means that customers just want to know first, and prepare the brand ahead of time.

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< p > when asked about these three sentences, we found that if you did not meet the requirements, you could ask customers to leave your phone and other information, and temporarily terminate the negotiations.

Instead, let customers fill in the application form and discuss further.

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< p > after the completion of this set of intention client negotiation system, the agent begins to conduct internal training for the relevant employees of the company, and he plays the role of intending customers to simulate the problems he often encountered before.

When employees ask these three questions, he also uses different ways of answering them.

When he felt that some of his employees had been sent away, they began to negotiate with customers.

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< p > there was once a customer who walked into their company and said they wanted to join.

A staff member confidently greeted him and prepared to play his "four steps and three sentences".

The customer was not seated. He asked the staff, "how much discount do you get?" the employee habitually replied, "55% off."

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< p > "why so high? Next door brand is only 60 percent off. You are not a big name."

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< p > this employee is at a loss.

The agent quickly followed up, handed a card to the intended customer and began negotiations.

Finally, not only did the customer no longer say that the discount was high, he signed the contract with great success.

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P > after this incident, the agent began to ponder: Why did the employees of their own system not be able to use in actual combat? Is it a question of whether the system is formulated or implemented? He continued thinking: when the last customer came in, he asked for a discount. If our staff should ask "where did you know our brand?" how would the customer answer? Continue to ask for the discount or tell the employee's answer? <

That is to say, the system of "four steps and three sentences" is not a big problem in itself. The problem lies in the implementation of the system.

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