How Clothing Dealers Do Well In Service Management

Recently, when I was training with some dealers, I heard some bosses complain: the market competition is becoming increasingly fierce, and business is getting worse and worse. Even in the face of all kinds of promotions, everyone is tired of aesthetics, and the effect is getting worse. What should the distributor do in the new economic situation?

In addition to choosing quality products, marketable products and promoting differential promotion, he also needs to work hard on some competing softwares, such as services, and improve service management. service Level, perhaps the only way to win the competition under the condition of homogenization competition, can dealers do well in service management?

　　 Pre sale. Pre sale is the premise and foundation of sales. Good pre sale can better attract customers to visit or increase the time to stay in stores. Dealer owners must standardize the pre-sale service from the institutional level.

　　 First, The attendance system should be formulated and perfected to ensure that the guide can work on time. When I visit some shopping malls, I often see some shopping guides who do not work on time to let customers get out of the air and choose other brand products. The shopping guide also caters to the customers' time when they go to work. Customers only have time to go to the mall when they finish work at noon or afternoon, while some shopping guides go out to eat at this time to lose their customers. Of course, the shopping guide can not work in advance. In the current economic downturn, dealers must seize all the opportunities that can be grasped to increase sales. In this regard, distributors can be guided through irregular inspections, spot checks or the establishment of full time awards.

　　 Second, To do well inside and outside stores Environmental management 。 Buying a product is buying a mood. Dealers must formulate environmental sanitation responsibility system, including laying and hygiene of red carpet outside the store, watering and tidying green plants, cleaning the store's health, cleaning and cleaning products, placing and placing shelves, and so on. We must be clean, hygienic, neat and orderly, and give customers a sense of pleasure, so that customers can be more willing to stay in stores and create more sales opportunities.

　　 Third, After the system is trained, the salesmen will be promoted. A new manager contacted her, asked her product selling points, answered the "six series, 70 odd categories", which was called selling point. Some salesmen did not know which way to introduce products to customers, and how to motivate customers to buy. Therefore, it is the biggest mistake to send shoppers to stores or stores without training or training. Dealers must conduct systematic training to guide salesmen, especially the newly recruited salesmen, about sales mentality, customer needs and purchase motives, product knowledge (including process flow), selling points, sales communication, business development process, cultural concept and brand history, so as to flexibly deal with all kinds of problems that customers may raise.

　　 In sale. Sales are about themselves and products. Promote The art of selling to customers determines whether they can make a deal. First, the first impression is very important. To establish a good first impression, we should pay attention to "five voices and four diligence".

　　 Five tone: The sound of reply - the sound of thanks - the sound of apology - the voice delivered. That is to say, when entering the door, there is a greeting voice, asking for an answer, whether buying or not buying, thank you. If we delay the customer's time, or if there is something wrong with it, such as the sales promotion period has passed or the customer has been waiting for a long time, we must apologize. In the end, no matter whether we buy it or not, we must give it a farewell. We must not let the customer stop buying, or say something bad, and immediately change his face, or even deliver it.

　　 Four diligence: First of all, we should pay attention to our customers' behaviors, such as beckoning, asking for advice, and so on. Next is the work of the mouth: not only to say "Hello, please, thank you, sorry, goodbye" routine courtesy five sentences, but also to make people arrive before arrival, so that customers can feel the guide. Enthusiasm 。 Diligence: to be 100%. Leg attendance: do not let customers wait long, hurry up and do things quickly.

Secondly, dealer owners should be good at store managers and salesmen. To grant authorization 。 No authorization, no big deal, little discount or discount for customers, or customers want to give more gifts, etc., please ask the boss repeatedly. Perhaps during the request, customers have transferred to other stores. Customers like the refreshing, profitable salesmen or shop assistants. A little trivial matter often calls to discuss with the boss, not only will they delay the customer's time, but even if the final application is made, the customers are often dissatisfied. Therefore, we need to properly empower the store manager and shop assistants, and at the very beginning, we can give them a little bit, so that they can not only inspire employees' sense of responsibility, but also help improve customer satisfaction. Some bosses shouted to the author, why are they tired?