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Small Details Help Improve Your Clothing Sales Performance.

2013/11/19 12:08:00 23

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Small Details Clothing Sales Performance

< < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales skills, most salespeople can notice the customer's body shape, and also can patiently explain the quality brand of clothing. However, in daily life, I find many salesmen and even shopkeepers will ignore an important clothing sales skill, that is, people's pursuit of a way of life, if we can grasp this point in the sales and store layout, we believe that clothing sales will be improved.

life style is expressed in three ways in people's mind, one is the present and one's own.

Immediate achievement can be achieved immediately.

The other is the future of others.

Yearning for it and working hard to achieve it.

There is also a common, once.

Sometimes I will taste the experience.

in the process of selling clothing skills, customer service not only shows clothing to customers, but also explains them, and recommends clothing to customers, so as to arouse customers' interest in buying.

The following methods can be used for recommending clothing:

1, when you have confidence in recommending and recommending clothing to customers, customer service should be confident so that customers can have a sense of trust in clothing.

2, suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of commodities.

Each type of clothing has different features, such as the features of function, design, quality and so on. When it is recommended to the customer, the different features of the clothing should be emphasized.

5, focusing on commodities.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments.

When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

key clothing sales < a href= "http://www.91se91.com/news/index_cj.asp" > skill < /a > /p >

key clothing sales skills thldl.org.cn is targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief of buying is a very important link in clothing sales skills.

Key clothing sales skills include the following principles:

1, starting from 4W, it is good for sales success from wearing time when, dressing occasions where, wearing objects who, and wearing purposes why.

2, with a brief emphasis.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, concrete performance.

According to the customers' situation, they should act according to their circumstances, not to be stereotyped, but only say, "this is a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > good," this dress you are most suitable "and so on are too simple and general sales language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, customer service to grasp the popular trends and fashion pioneer, we must show customers that clothing is in line with the trend of fashion.

clothing salesmen's job is to find out the key to success in specific sales work.

Only by finding the key to success in sales can clothing salesmen be able to target.

the best business people in the world have summed up 10 key points for success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, expertise, customer needs, good commentary skills, good at handling objections, tracking customers and receiving money.

1. clear target clothing sales skills

successful business personnel must have clear objectives first.

Clear goals usually include identifying customers who visit each day and finding out which class the customers belong to, that is, finding potential customers.

The wrong positioning of customer target groups will make clothing salesmen waste a lot of time and get nothing.

Besides, clothing salesmen need to know how to approach potential customers, fully understand customer preferences, often give customers the best impression, and persuade customers to buy products in the shortest time.

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excellent clothing salesmen have executive plans. They include: the target group to visit, the best time to visit, approach to customers, and even provide marketing skills and marketing solutions to help customers remove doubts and make them decide to buy products quickly.

2. healthy body and mind clothing sales skills

psychologists have proved that the first impression is very important.

Because of the particularity of sales promotion, customers can not have enough time to discover the inner beauty of clothing salesmen.

Therefore, the first thing that clothing salesmen should do is to have a healthy body and give customers a vivid impression.

Only in this way can customers have the desire to communicate.

3. develop customer ability and strong clothing sales skills

excellent clothing salesmen have strong ability to develop customers.

Only by finding the right customers can the sales staff succeed.

Excellent clothing salesmen can not only locate customers well, but also have a strong ability to develop customers.

4. strong confidence in clothing sales skills

self-confidence is the essential feature of successful people, and successful clothing salesmen are no exception.

Only with strong self-confidence can the salesperson think he will succeed.

Psychologists have come to the conclusion that what people think is often easy to follow.

when a customer believes that he can get close to and persuade customers, he can return to his customers without fear and fear.

Successful clothing salesmen have strong interpersonal skills, and clothing salesmen can only win the trust of customers if they are full of self-confidence, so that they will have the desire to communicate with customers.

5. professional knowledge strong clothing sales skills

the fifth key factor in sales success is strong professional knowledge.

Excellent clothing salesmen are much more knowledgeable about products than ordinary business people.

In view of the same problem, the general business personnel may need to consult the information before they can answer, and the successful clothing salesperson can answer the question immediately and give a satisfactory answer in the shortest time.

That is, excellent clothing salesmen are always superior to the general clothing salesmen in the field of professional knowledge.

6. to find customer demand for clothing sales skills

to quickly identify customer needs is the sixth key element of sales success.

Even for the same products, different customers' needs are different, and their demand for products is not the same.

Excellent clothing salesmen can quickly and accurately find out the purchase needs of different customers, so as to win orders.

7. interpretation skills clothing sales skills

in addition, the excellent interpretation skills of clothing salesmen are also the key to success.

Excellent business people are good at using the skills of briefing, giving concise and comprehensive information, providing accurate information to customers, and accurately answering the customers' questions and satisfying the customers' answers.

8. is good at dealing with objection clothing sales skills

good long dealing with objections and pforming objections into the selling points of products are eighth key elements to win.

Excellent clothing salesmen are always ahead of the general sales staff.

Sales market competition is very strong, customers often have a variety of choices, which brings great pressure to clothing salesmen.

To catch customers, business people need to be good at dealing with customers' objections, seize customers' purchase signals, and let customers sign their orders with ease and pleasure. P

9. is good at tracking customer clothing sales skills

in developing new customers, keeping regular contact with old customers is one of the keys to the success of garment salesmen.

Garment salesmen can continuously create a lot of high performance and require more customers to buy. This requires the salesmen to make the most satisfactory management of customer satisfaction.

Successful clothing salesmen need to keep in touch with customers so that customers can get high mental satisfaction.

10., the ability to receive money is strong, and clothing sales skills

strong ability to collect money is also one of the keys to success in sales, otherwise it will fail.

Excellent business people can recover money more quickly than ordinary clothing salesmen when handling receivables.

When a customer pays a loan (shirking his responsibility, seeking various excuses or postpone payment by means of friendship), a good business person can have a way to make the customer pay quickly.

grasp the 10 key elements of winning skills in clothing sales skills, imitate and learn, and strengthen them as their own habits. Clothing salesmen can achieve continuous success and achieve better and better results.

the relationship between clothing and color is very close. The style of a clothing product is good, the color is not right and it is difficult to sell. It has not attracted attention in our country's fabric dyeing. The low-grade fabric is rich in color, while the bright and bright colors of the high-grade fabrics are few, which can not satisfy the consumers' desire to buy.

in the important link of clothing sales skills, salesmen will encounter customers like this or that. However, because salesmen do not understand the psychology of clothing sales, there are such problems in clothing sales. In order to improve sales performance, these key problems must be solved.

First, the salesman must know what types of consumption in the customer group, the general female comrades like to go to the large shopping mall, shop shopping, different customers have different needs, the shopping attitude is also different in the shopping, roughly divided into the following types:

leisure type /p >

"P >" this group is mostly young and middle-aged, most of them are in the spare time of work, without purpose to the shopping mall to idle away, to kill time, this group has no desire to shop, in the process of leisure to find ease and satisfaction, looking for a sense of visual fast.

Use visual pleasure to achieve psychological satisfaction.

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guidance type .

this group of people, most of whom have a higher cultural level and more career girls, have a faster pace of life and work, do not have much extra time, and do not loiter in the same way as leisure groups. In order to save time, they will understand their products by watching newspapers and TV commercials, and generate strong curiosity and strong desire for shopping through advertisements.

blind type

this type of crowd is mostly impulsive people, who are easily misled, shopping without goals, and seeing everything that they like. As long as salesmen are enthusiastic about service, the customer will purchase without consequence. The commodities he sees are not urgent or necessities. They often regret when they return home or when others say bad things. Most of the reasons for shopping returns are mostly caused by blind people.

rational type .

this group of people has a relatively high cultural level. Most of them have their own opinions on everything. They are not easy to be misled by the fancy words of advertisements. They are very clear about their needs. Most of them are women who are white collar and gold collar. This class of women is generally very good at their own conditions, and has strong self-confidence. No matter how enthusiastic you are about product advertising and salespeople, you can't speak of her as long as it is not her needs. Such people will be rational shopping according to their needs.

how to change the past clothing sales skills and methods? To meet the following requirements:

1. first, we must pass strict color matching training, and master the four seasons color theory and four seasons clothing color matching skills.

2., we must learn to observe customers and grasp the knowledge of consumer psychology.

3., we need to train purchasing and selling skills.

Salesmen who are trained strictly will bring great economic benefits to P.

when you come to SOE vision studio, you will find the answers to these four kinds of people!

contents include the international fashion color, the principle of loading goods, the skills of clothing collocation, the psychology of customers, the language skills of sales, etc.

the quality of clothing is of importance to the sales of clothing.

But this attribute only changes the quality of life, and the emotional attributes of products change the way of life.

The advertising word for the seven brand of men's clothing is: "men are a little bit ruthless for themselves!" satisfying men's desire to conquer and eager to succeed or struggling in a particular environment. Obviously, they are dressed in the clothes of Le Louvre Museum in Paris.

More attractive temptation.

So there are many young men wearing seven collar men's clothing, with a cool expression on their faces.

Although the seven men's men are overspending, they have a lot of budget.

consumers tend to be critical when considering the quality of clothing and are extremely sensitive to price.

When it is induced by emotional attributes, the price is not considered.

I saw such a big sister selling clothes in the big alley of Tianjin. It not only explained the style, quality and brand of clothes like other salesmen, but said, "sister, you wear clothes to work will definitely be more eye-catching than others." "brother, wear this pair of jeans in this coat, no treatment! This object wears it!" "Grandpa, you wear this dress really spirit, like an old Red Army".

This elder sister sells more than just clothes, but more describes a scene that makes consumers feel satisfied.

therefore, in the clothing sales techniques, both salesmen and bosses of clothing enterprises should study people's perception of sales behavior so that they can stand out in the market!