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Is Beijing Zoo Wholesale Market Moving Or Upgrading Locally?

2014/1/4 13:45:00 646

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Wang Ping (alias), who runs women's clothing business on the two floor of King kailid, has a quiet expression for "p a" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > zoo wholesale market < /a > (hereinafter referred to as dynamic batches). In his view, the possibility of moving the batch is very little.

I have heard about the news of moving batches, but the sources are basically media reports, and there is no official official dispatch. Even Kim Caie De's market management committee has not given us any notice of relocation.

Wang Ping said.

Wang Ping, like Zhang Jing, has questioned the relocation news, as well as Zhang Jing, who is also in charge of knitting products.

"The news is not very reliable. Our rent in 2014 has just been handed over to the landlord. If it is to be relocated, the landlord will not renew it with me."

, what is the truth about moving batch relocation?

Hebei is the destination?

"P" from late last December last year, the moving "guess" of the moving batch has become the focus of public attention again.

Unlike the previous discussion, the relocation plan of the "zoo" seems to have been established.

according to Xinhua, its reporters learned from the Beijing Municipal Planning Commission, "Beijing zoo wholesale market has been identified relocation."

Before that, the official of Beijing city has shown the idea of relocation.

In September last year, Chen Gang, member of the Standing Committee of the Beijing Municipal Committee and vice mayor of Beijing, pointed out in the report on the handling of the motion on strengthening urban planning and management and treating traffic congestion simultaneously. The relocation of zoos and other wholesale markets is to change the function of urban centers and overpopulation in P, so as to ease the function and population of central cities and optimize the layout of urban space.

at the same time, it is not only a move to win a rumor in the relocation rumors. It is reported that the wholesale clothing market such as Dahongmen and AlPO road will also be listed in the future relocation.

Hebei has also become the most likely place to undertake the relocation of Beijing's clothing trade circle, which is mainly due to an agreement signed between the government of Beijing and Hebei last year.

Last May 22nd, Beijing and Hebei formally signed the "2013 to 2015 cooperation framework agreement". The agreement shows that "support the large commercial enterprises in Beijing to build a regional market for commercial circulation in Hebei Province, and promote the pfer of small commodities and clothing wholesale markets in Beijing to the surrounding areas".

official statement makes the credibility of the "zoo relocation" more constant. But can the dynamic market really follow the blueprint? "

the dynamic business circle is located in the Third Ring Road between Beijing and Beijing. It belongs to the central part of the city of two, and the housing price is generally high.

In recent years, commercial real estate has been hot, making the owners' assets of dynamic business circle millions of yuan.

Ye Liang, Deputy Secretary General of the circulation branch of China Textile Industry Federation and general manager of the general manager of China spinning and Weaving Co., said that once the dynamic batch is determined to move, the greatest difficulty lies in the coordination work of the merchants.

"dynamic business circle" is located in the two third ring road between Beijing. It belongs to the central section of Beijing City, and the housing price is generally high.

At the same time, with the development of real estate in recent years, especially the commercial real estate, the owners' assets of the dynamic business circle are often up to one million yuan.

Therefore, how to calculate and make up for the losses caused by the relocation of the business circle to the trade circle is an important issue for the government in the future.

Ye Liang said.

< a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108 >" dynamic business circle property < /a > format and the complexity of the lease relationship also increased the cost and difficulty of the relocation.

take kaileid as an example. Wang Ping told reporters that the lease contracts for the business circle are generally 20 years.

At first, the price of 1 stalls for shopping malls is 30 thousand yuan to 40 thousand yuan per year.

But there are very few people who really operate in kailailid, who can rent the stalls at this price. Most of the operators rent the stalls through the "second-hand" and "three handed" owners. The rents are mostly between 80 thousand yuan and 100 thousand yuan per year, and some of the good stall rents can even reach more than ten million yuan a year.

, therefore, even if the government is determined to move the batches, it will be a costly project and difficult to move.

at the same time, as far as the current operation of the zoo is concerned, once the relocation is carried out, it will cause little harm to the business operators.

"the influence of the relocation of the clothing trade circle to the wholesalers may not be very large, and the most influential one is the retail merchants."

Mao Lihui, President of Wuhan Fashion Fashion Federation, said.

and according to the reporter's survey, business circles such as dynamic batch, Dahongmen and yalbao road are basically wholesale and retail businesses. In recent years, the share of retail business in these business circles is also increasing.

Zhang Jing told reporters that Kim Caie De's business operators are basically retail oriented.

Chen Feng, director of the office of Dahongmen fashion city, told reporters that from the sales statistics of its clothing city in recent years, the proportion of sales and sales of retail clothing showed a trend of increasing year by year.

for this reason, once these commercial circles are relocated, the impact on their retail market can be imagined.

"There is a high degree of coincidence between the people who consume the business circle and the online shopping crowd themselves. The consumption level of these people is not too high. If it takes a long time to go shopping in the suburbs, it will increase the shopping cost of consumers without any reason, which may cause the loss of most consumers."

Mao Lihui said.

Wang Ping told reporters pessimistic that if they moved to Hebei, they would be "dead".

but in the view of Ye Liang, these will not change the fate of the clothing trade circle represented by moving batches: "as a" special "product under a specific historical condition, moving" to leave "is a matter of time.

relocation or in situ "upgrade" /p >

"P >" many clothing markets in China are developed from the late 80s and early 90s of last century, such as zoos in Beijing, Dahongmen, Hanzheng Street in Wuhan and Sijiqing in Hangzhou.

At that time, the economy of the whole country was small, and the size of the city was not large. These markets were built in the fringe areas of the city at that time.

But with the development of China's economy and the expansion of urban scale, the "suburbs" of these business circles gradually changed into the present urban area.

Ye Liang said.

because the high density of the clothing market itself and the logistics demand brought by the pportation of goods will bring great pressure to the traffic, safety, fire protection, environment and city appearance of the city.

Therefore, in recent years, many cities have begun to plan the relocation of the clothing market.

Among them, Wuhan Hanzheng Street, which has a high similarity with Beijing mobile batch, is one of them.

Mao Lihui told reporters that for Hanzheng Street's "pformation", the Wuhan municipal government mainly adopted two methods of relocation and upgrading locally.

"The Wuhan municipal government has planned and constructed a large clothing trade circle in northern Hankou, which is the main recipient of Hanzheng Street merchants.

At the same time, the government also built the "land one avenue" on the original site of Hanzheng Street to promote the pformation and upgrading of the local clothing trade circle.

but in Mao Lihui's view, this approach is not feasible.

Mao Lihui told reporters that the supporting facilities of the business district in northern Hankou had not been fully built, so although many of the former Hanzheng Street merchants purchased property in Hankou, they were mostly used as investment, and there were few real businesses.

"Before I went to North Hankou to meet a businessman who knew the business, he told me that many businessmen had to get up early every morning to grab water, or they would not use water all day later.

In the north of Hankou, the clothing business circle will receive the merchants when the basic facilities such as hydropower are not perfect.

> a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > Dahongmen < /a > has played a great pulling role in Fengtai District's economic development, taxation and personnel employment, and has helped solve many difficulties that many district governments can not solve. Therefore, even the Fengtai District government will not give up Dahongmen easily.

but in Ye Liang's view, the business circle's practice is understandable.

"Building, developing and perfecting a business circle is a long and continuous project, and no matching of any business circle is possible.

The improvement of new business circles needs the cooperation and development of shopping malls and merchants.

at the same time, Chen Feng has different views on whether the clothing city needs to move to the suburbs.

"To move these clothing trade circles in Beijing to Hebei, I personally think it is unlikely.

Relocation is a big and complex project, which involves many problems. "

Chen Feng told reporters with his own Dahongmen business circle that Dahongmen played a great role in boosting Fengtai District's economic development, taxation and personnel employment, and also helped solve many problems that the district government could not solve. Therefore, even Fengtai District government would not "give up" Dahongmen easily.

for the problems existing in the existing business circle, Fengtai District chose to solve the problem by promoting the pformation and upgrading of the business district.

"In recent years, the Fengtai District government has been making greater efforts to rectify the Dahongmen business circle, and the business operators of the business circle have adjusted their own development accordingly. Now, Dahongmen's business environment has also been improved."

take Dahongmen garment city as an example. Since its spring festival in 2013, it has spent 100 million yuan on upgrading its shopping malls, upgrading the floors, elevators and stalls of the shopping malls.

At the same time, Dahongmen garment city has constantly planned to invest in the new phase of construction, and has conducted investment promotion in the whole country, trying to pform the original wholesale and retail mode of the shopping mall into a planning base for Chinese brands.

"P >" now, our project has been built to the fifth phase. Apart from shops, we also have office buildings for office use.

We hope that our future is not just a marketing platform, but also a brand planning base for enterprises.

Chen Feng said.

but Mao Lihui is not optimistic about the current upgrading of business circles.

"Many business circles have been upgraded locally, and the operating costs of new shopping malls have generally been greatly improved.

As far as I know, the rental and operating costs of many shops have doubled 10~20 times in 10 years.

This has gradually lost the foundation of survival for the merchants who have won the bidding generally before.

therefore, whether it is business district relocation or local upgrading, in the view of many industries, it is very important for us to investigate and understand the specific business circle and formulate the development plan for business circles.

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the key to the new business circle is "big" .

"now there are more than 10 thousand large business circles in China. From the perspective of industry development and market demand, the supply exceeds demand."

At the same time, Mao Lihui believes that the homogenization of shopping malls has also led to the development of many new shopping malls.

"I have seen five or six shopping malls in the vicinity of Anhui railway station. The location of these arcade is almost the same."

Mao Lihui told reporters that although the local government hopes to pform the original business circle through in situ pformation, but because of the lack of understanding of the clothing market, a series of problems such as poor investment in the late stage of the new business circle have been created.

, therefore, in the pformation and construction of the future business circle, we must do a good job of market research and clear positioning of development.

"P >" many shopping malls are now doing high-end, high-end profits are high, but China's high-end consumption is still a small number of people.

Take mobile batches as an example, if it is pformed into a high-end shopping mall, where should the people who serve it before? "

"P >," Ye Liang agrees, "he told reporters that many famous clothing brands were developed from the large clothing wholesale business circle.

"Like the white horse clothing city every year, ten brands are selected inside the shopping mall. The brands selected are all the top clothing brands in China.

Such brands as brother and Kaiser are coming out of the white horse.

in the first tier cities, many people do not spend their weekends shopping as the main way of entertainment. Instead, they choose to travel to the suburbs.

Therefore, if the future government can make good positioning in the business circle planning, the new business circle mode of "tourism + consumption" will also have great potential for development.

but for the future construction of < a href= "http://www.91se91.com/" > new business circle < /a >, ye Liang said, there is no reference sample yet, "many new business circles have just developed in these 3~5 years".

He believes that with the change of modern business mode and consumption habits, more factors should be considered in the construction of new business circles in the future.

"when the government plans new business circles in the future, we must take all factors into consideration and improve the supporting facilities, and build the new business circle in accordance with fashion, consumption, catering, entertainment, culture and so on.

Ye Liang said.

Mao Lihui also agrees with this view. He told reporters that in the first tier cities, many people no longer take shopping as the main way of entertainment at weekends, instead they choose to travel to the suburbs for P.

Therefore, if the future government can make good positioning and matching in the business circle planning, the new business circle will also have great potential for development. "Tourism + consumption" may become one of the important models for the future business circle development.

at the same time, in the construction scale of the suburban business area, ye Liang told reporters that the survival rate of the business model of the single wholesale market in the future will not be very high. Only by building large business circles and supporting various facilities, can the urban commercial complex be formed on the outskirts of the city and the new business circle can survive and develop better.

"therefore, the new business circle should have at least 800 thousand square meters of development potential."

Ye Liang said.