2013 International Apparel Industry Inventory: Declining Performance, Pformation And Pformation

< p > < strong > sports brand giants reduce the whole year's expectation < /strong > /p >

< p > Nike, the world's largest sporting goods producer, released its first quarter earnings report at the end of September, representing a total sales of $6 billion 970 million in the first quarter of September, up 7.7% from the same period last year. Sales in North America increased by 9%, sales increased to $3 billion 135 million, while sales in Western Europe rose to 8% US dollars compared with 8% in the same period last year, while the growth rate in Eastern Europe and central Europe increased by 10%.

Chinese sales continued to drag on the group's performance, which was affected by excessive inventory and fierce competition. Sales in the first quarter decreased by 3% to 574 million US dollars compared with the same period last year, but Trevor Edwards, President of NIKE brand, said that the sales growth of NIKE self owned stores in China was over 20%.

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Following the announcement of the medium-term results which are not beautiful and the forecast sales cut, the second largest sporting goods manufacturer and Adidas AG of Germany, once again, said that due to the decline in the exchange rate of some countries' a href= "http://www.91se91.com/ news/list.aspx ClassID=101112107107" > euro /a > P, the performance guidelines for the whole financial year will be lowered.

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In the view of the industry, the two reduction of performance forecasts in the year of Adidas reflects that the market environment is becoming worse and worse. In addition to the impact of interest rates, the performance of P in the emerging markets, especially in the Chinese market, is not as good as expected or the main factor.

In the first 9 months of 2013, Adidas's turnover in China exceeded 1 billion 200 million euros, with a total of 7600 stores and branches in all the big cities of China.

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Similarly, Kering SA's sports brand Puma (Puma) lowered its full year earnings forecast in the three quarter earnings report, pointing out that although net profit will not be recorded this year, net profit has dropped significantly compared with 2012. Sales will also fall to a low level at a constant exchange rate.

"We are aware that the current business is in a predicament," Bjoern Gulden, the new chief executive of the group, said in its earnings report.

Though it will take time, we will be able to turn the situation around and make the leopard shine again. "

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< p > Puma's three quarter earnings report shows that net profit has increased by 332% in the three quarter of this year, but sales, gross margins and operating profits have decreased significantly.

Previously, the group has closed 2/3's loss shop, three warehouses and a 10% reduction in supply.

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< p > < strong > launch new product line store upgrading and upgrading < /strong > < /p >

< p > product line, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > Adidas < /a > the big move is a representative.

It first announced the end of its Sport Style sports fashion department's high-end product line SLVR, in the sale of 2013 autumn and winter new products will be the last series of Adidas SLVR.

Adidas spokesman said that the group hopes to invest more efforts in developing Adidas SLVR, Raf Owens, Opening Ceremony and other fashion designers and brands after the end of the Adidas, and increase the attractiveness of high-end fashion fans.

In addition, the group will launch a new "upscale sportswear" product line in the spring of 2014, which belongs to the Sport Style sports fashion department.

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< p > Adidas also plans to upgrade its concept store.

On the investor's opening day, the company said it is necessary to review the brand image of its Performance series and Originals series.

The Performance series will launch a new concept store Home Court in Beijing in January next year, highlighting the brand's sports origins.

In the Originals series, the group will launch a new Neighbourhood concept store in Berlin next spring at the original Originals store.

The new design will soon be extended to 31 cities in the world, including New York, Paris, Shanghai and Moscow.

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Gao Jiali P Co l i nCurrie, Co, said the brand will further accelerate its entry into China's medium-sized cities.

He told German media that at present, the brand has entered 1000 cities in China. By the end of 2015, the number will reach 1400. "2/3 of our growth comes from smaller cities, and these small cities usually have more than 1 million people."

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< p > < strong > Nike released its 4 year revenue target to 36 billion US dollars < /strong > /p >

In October, Nike group announced its ambitious 4 year plan at the investor conference first held two years later. P

The Group expects revenue in fiscal year 2015 to reach the previous target of $30 billion, an increase of 19% over the 2013 fiscal year's total revenue of $25 billion 310 million, while in the 2017 fiscal year, group target revenue will grow to $36 billion.

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< p > Nike brand is expected to grow in all markets, product categories and business scope. The specific target is the increase of clothing category revenue from US $7 billion 500 million to US $10 billion in fiscal year 2017, and the increase in women's sports business income from US $4 billion to US $7 billion. E-commerce revenue from direct to consumers has increased from 550 million US dollars to US $2 billion.

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In the area of P, despite the recent bottlenecks in Nike, China is still regarded as a key development market by the group.

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Mark Parker, President and chief executive officer of P group, said: "China is in a href=" http://www.91se91.com/news/list.aspx ClassID=101112107108 "> Restart mode < /a >, but we are very focused on the advantages and position we have gained.

She is still one of our growing engines. "

The Group expects that the Greater China region will return to growth track, and its annual revenue growth in fiscal year 2014-2017 will be at a low double-digit level, while the growth rate of other emerging markets is expected to reach double digits.

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