• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Modern Marketing Is In The Fashion Industry

    2011/12/22 23:49:00 23

    Modern Marketing Fashion Front

    Around the world

    economic integration

    Under the new economic environment, modern

    Marketing Management

    More and more enterprises attach importance to it.

    From the practice of professional marketing management in China, there are still many markets struggling with traditional marketing methods, and the idea of "sitting waiting for rents" still exists in varying degrees.

    But in the research of China Textile and Tongli, we found that some of the professional markets with advanced marketing concepts, they formulated a positive marketing policy, fully considered all aspects of marketing policy implementation, including the interests of the market players, middle distributors, purchasers, customers and so on, so as to meet their needs as much as possible, integrate various resources, and enhance the market competitiveness of enterprises and the market share of their business circles.


     

    Expanding marketing

    channel


    The professional market is a city, also a "well". The city has gates to meet the needs of the four seas and create a market, and if it satisfies itself for a long time, the city becomes a well, and the manager becomes a frog in the well.

    Only by jumping out of the well, opening up our horizons and taking the initiative to meet challenges can we adapt to this rapidly changing information age.


    In 2009, the management team of Beijing Tianya building and some merchants went to Russia to conduct a comprehensive survey of the two tier markets.

    During the nearly 10 days of inspection, the delegation visited Moscow, Kazan, UFA, Chelyabinsk, Yekaterinburg, Novosibirsk and other cities in the light textile association, light industry market, professional market and other commercial establishments.

    After investigation, management and merchants have a deeper understanding of the current situation of the Russian two tier market. The market management layer also helps merchants to develop new channels in the Russian two tier market, so that the marketing channel of merchants will gradually change from the traditional single wholesale mode to the wholesale and retail business.

    terminal

    A combination of patterns.


    In 2010, the Guangzhou white horse clothing national exhibition, Beijing Railway Station, Zhengzhou Railway Station, and supply and demand joint meeting was successfully held, and thousands of brand clothing new products in the white horse clothing market were displayed at the docking conference.

    After two stages of development of wholesale and brand incubation, the white horse has been developed to control the terminal and join the monopoly stage, aiming at helping the best players in the market to master the terminal market, and open the franchised stores and stores to the whole country.

    The cooperation between the white horse and Tianya, Zhengzhou and Xi Liu is aimed at win win, which further expands the influence of the white horse market in the national market.


    Combination of tourism and shopping


    Grafting local tourism resources to further increase the retail sales of distributors and improve the scope of service for customers in the professional market is one of the marketing methods adopted by many markets at present.


    The integration of tourism and commerce is a major feature of Changshu's tourism development.

    At present, Changshu has successfully built third national and 4A shopping tourist areas in Jiangsu, China's Changshu clothing city.

    Here, the slogan "shopping paradise, clothing and ocean" can be seen everywhere. The combination of business and tourism has promoted the development of Commerce and trade. It has also fully demonstrated the image of Changshu's "Jiangnan business capital tourist attraction".


    Shenyang five love market is a 4A level shopping and tourist attraction with no mountain and no water but full of tourism wonders.

    "Shenyang five love Inter City Shopping Tour" launched in Dandong, has been popular with many two class clothing agents.

    In the past, these Dandong clothing dealers needed to travel long distances to long-distance bus stations and buy buses or taxis in Shenyang.

    Due to the need to carry tens of thousands of dollars in cash, the safety of the way can not be guaranteed. This shopping tour team has provided great convenience for these people, and has been welcomed by clothing agents and distributors.


    As the leading market of leather industry in China, Haining China Leather City has also used its success to explain another modern industry model that uses modern marketing mode to seek new and innovative.

    In order to build the market into a national 4A level scenic spot, leather city has expanded the two phase of the market, built a cultural square, a water park and a video game city, and introduced special restaurants, so as to enrich the market connotation and extend the consumption time.

    At the same time, leather city also makes full use of the new image of 4A tourist attractions, has participated in the rendezvous and rendezvous many times, and has established extensive business contacts with the vast number of travel agencies.

    {page_break}


    Clever use of event marketing


    In August 12, 2008, all the famous websites in China published the news of 11 Bush visits to Beijing Xiushui market.

    This event has become a gimmick for promoting the popularity of the professional market, and has also created a successful case of event marketing.


    Zhuzhou Lu Song Yan Di business dress Festival is an important platform for foreign exchange to enhance local clothing brand influence and create a first-class Chinese clothing city. After seven sessions, it has become increasingly mature and perfect.

    The theme festival of costumes is rich in content, including the theme competitions such as the costume design competition, the model competition, the business activities such as forums, meetings and meetings, as well as a series of colorful and resonant cultural activities, such as the worship of Yan Emperor's ancestor, which truly highlights the central theme of the festival of the people of Zhuzhou.


    As a representative of the garment industry in Guangzhou, white horse is providing business opportunities for merchants through the annual White Horse clothing procurement Festival, building bridges for cooperation and communication among brand dealers, agents and retailers in various professional markets, and creating a comprehensive trade platform.

    This has played an exemplary role in the integration channel of clothing professional market and exploring new marketing methods.


    In addition, the "China north costume rookie design competition" hosted by the West China business city, and the "Humen Cup" International Youth Design Competition in Guangdong are also successful examples of event marketing.


    Wading Electronic Commerce


    E-commerce, as a new business tool, is a substitute for professional market or an indispensable way of marketing? Some markets are still thinking about wait-and-see, and some other professional market that has been a pioneer has already begun to act.


    In January 2009, in the tide of financial tsunami, the trade website of Tianya yabao365 against Russia launched a promising fire for this financial winter, becoming a highlight of the foreign trade service platform.

    At that time, the sales volume of department stores in the main developed countries of the world decreased, and the sales volume of the network increased sharply, reflecting the hot trend.

    As the entry point of seamless trade, e-commerce platform has greatly saved the expenses due to space distance, and has obvious advantages in cost saving.


    Sijiqing clothing market is one of the earliest professional markets to launch online pactions. In 2002, Sijiqing apparel network B2B information platform was launched.

    In February 2011, the market officially entered the platform of Alibaba Chinese station and became the first Alibaba professional market user.

    From traditional sales to e-commerce, to become Sijiqing clothing

    Transformation and upgrading

    Another new platform.


    In Humen, the traditional way of trading is still the mainstream, but when e-commerce is about to play a strong role, Humen costumes are also unwilling to lag behind in conducting online "experience".

    In recent years, shopping centres such as "big Ying" and "rich people" have invested heavily in developing the network marketing market in Humen, trying to create a new marketing mode.

    In particular, Humen Daying Oriental International Women's wear city is vigorously promoting the "1+1" development model of the entity store + e-business platform. The results are beginning to show, attracting more than 500 merchants to enter.


     
    • Related reading

    The Modern Marketing Innovation Is Beginning To See In The Clothing Professional Market.

    Innovative marketing
    |
    2011/12/22 13:56:00
    17

    Clothing Stores Correctly Handle Customer Complaints &Nbsp; Avoid Adding Fuel To The Fire.

    Innovative marketing
    |
    2011/12/22 10:46:00
    22

    SNOOPY Three Women'S Clothing Brands Jointly Released

    Innovative marketing
    |
    2011/12/20 15:48:00
    11

    How Can A Clothing Store Find A Good And Inexpensive Source Of Goods?

    Innovative marketing
    |
    2011/12/20 11:47:00
    11

    Wheat Bag Products Recently Officially Landed On The 58 Group Purchase Product Page.

    Innovative marketing
    |
    2011/12/19 23:40:00
    22
    Read the next article

    Guangzhou'S Top Five Apparel Companies Are Allied To &Nbsp, Leading The Industry'S Top Cooperation.

    In November 29th, the Guangzhou textile and light exchange garden held a grand signing ceremony with the Guangdong entry exit inspection and Quarantine Bureau, the Guangdong Fashion Designers Association, Donghua University and Guangzhou joint trading Park Financial Enterprise Service Co., Ltd.

    主站蜘蛛池模板: 日本卡一卡2卡三卡4卡无卡| 精品人妻无码区在线视频| 日本波多野结衣电影| 四虎www成人影院| jizz国产在线观看| 欧美精品一区二区三区在线| 国产真实伦视频在线视频| 久久国产精品自由自在| 精彩视频一区二区| 在线精品自拍亚洲第一区| 亚洲乱码国产一区三区| 韩国朋友夫妇:交换4| 小泽玛利亚国产在线视频| 亚洲欧美日韩高清一区二区三区| 日本h在线精品免费观看| 无套后进式视频在线观看| 伊人久久大香线蕉亚洲| h视频在线免费看| 把水管开水放b里是什么感觉| 伊人久久久大香线蕉综合直播| 色多多成视频人在线观看| 无翼乌工口肉肉无遮挡无码18 | 久艹视频在线免费观看| 色欲aⅴ亚洲情无码AV| 天堂а√在线地址中文在线| 亚洲一区二区三区在线网站| 亚洲国产美女福利直播秀一区二区 | 波多野结衣被三个小鬼| 国产高潮国产高潮久久久| 亚洲午夜国产片在线观看| 黄网站免费观看| 手机1024看片| 人禽无码视频在线观看| 1819sextub欧美中国| 日韩A无V码在线播放| 午夜小视频在线| 97se亚洲综合在线| 最近中文字幕国语免费高清6| 国产不卡视频在线播放| www.精品国产| 欧美人与zxxxx与另类|