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SNOOPY Three Women'S Clothing Brands Jointly Released

2011/12/20 15:48:00 9

Recently, the international women's clothing brand SNOOPY (Snoopy) of Shanghai Zhen Xin Clothing Co., Ltd., with three big brands SNOOPY WEEKEND women's wear, SNOOPY FASHION ladies' dress and SNOOPY INTIMATE underwear, held a grand press conference at Holiday Inn Kunshan sunlit nine. The chairman of Shanghai Zhen Xin Garment Co., Ltd., Chen Jixing, executive director Chen Jilong, executive director Chen Weizhi, and Zhen Xin strategic cooperative marketing organization (Shanghai) enterprise.

Administration

Liu Jianhai, founder of Consulting Company Limited, attended the conference.

According to Chen Jilong, executive director of Shanghai Zhen Xin Clothing Co., Ltd., Zhen Xin garment began to enter the Chinese garment industry twenty years ago, and gradually developed from the original clothing trade company to a large clothing brand operation company with sales volume of over ten billion today.

Since its development, Zhen Xin has reached the standard of international apparel operation companies in the core links of enterprise management, marketing, product design and financial control.

Many senior managers of Zhen Xin have experience in the management and management of well-known enterprises in many countries such as Korea, Japan and the United Kingdom. Designers and design cooperation agencies all over the world. The international vision for SNOOPY has laid a good foundation for the development of China's market.

In September this year, Zhen Xin made a strategic consultation with Shanghai professional clothing brand marketing company.

plenipotentiary

Responsible for SNOOPY marketing.

At the press conference, SNOOPY is the national top 400 clothing distributors who have gathered here. It highlights the core value of SNOOPY three brand, which is located in the international theme fashion women's clothing, new ladies fashion women's wear and fashion healthy women's underwear.

SNOOPY Weekend

SNOOPY WEEKEND is designed and inspired by various themes and fashions.

More than eighteen themes are launched throughout the year, including the theme of Europe and America, the theme of Japan and Korea, and the Bohemia style.

theme

Career theme, theme of leisure wind, theme of street breeze, theme of ladies' wind, etc.

This group of consumers is 18-28 years old. At this stage, women's mentality, identity and living environment are constantly changing. They need different styles of costumes to show their different beauty and express their different feelings.

It is reported that SNOOPY WEEKEND's channel mode is mainly based on "one dragging two" street paving system.

A brand, two models, the main store sales clothing, with a small number of scarves, hats and other accessories, small shop with accessories.

The two mode is launched, so that dealers of different sizes can invest in big stores or small stores according to their own needs.

To the full

Use channel resources.

New ladies fashion ladies

The brand style of SNOOPY FASHION is between the mature and gorgeous of traditional little Shu, which is fresh, pure and traditional fashion casual dress. It is a soft style of a new lady, lovely but not immature, beautiful but not too mature and sexy, fashionable and not open, natural and delicate.

A 14-24 year old girl is a consumer group of SNOOPY FASHION.

They are eager to grow up, but never lose their maiden feelings, whether they are personality or shy, shy girls. They are immature, lovely, beautiful and gentle new ladies.

style

They're all they like.

The channel mode of SNOOPY FASHION is mainly based on the shopping mall system. The product structure, price system and so on are tailored for shopping malls, to occupy high-quality shopping malls resources, and to make the store brand with high sales force.

Fashionable healthy women's underwear

The SNOOPY INTIMATE brand series advocates the natural, comfortable and healthy fashion style. It is the earliest and most professional brand for 12-28 year old women to develop health underwear in China.

The consumer groups concerned by SNOOPY INTIMATE are in the stage of growth and development.

With the growing experience of young girls to mature women, SNOOPY INTIMATE focuses on the creation of a healthy, comfortable and well fitting underwear culture, which plays a crucial role in protecting women's physical growth and shape.

SNOOPY INTIMATE adopts the multi-channel marketing mode of shopping malls and street shops.

Flexible channel selection, no pursuit of shop area, only shop quality.

Union (Shanghai) Enterprise Management Consulting Co., Ltd.

Initiation

Liu Jianhai introduced SNOOPY's three major women's clothing brands and launched a comprehensive penetration, the brand comprehensive effect is unprecedented and powerful.

It covers women's clothing, underwear and accessories. It has an inclusive fast fashion in positioning and style, precise and gentle fashion, and professional girls' healthy fashion; women at the age level cover 14-30 years old, and penetrates shopping malls, street shops, big shops and small shops on channels.

Liu Jianhai said: "the joint launch of the three brand series shows the overall business model innovation of women's clothing on the basis of the differentiation of single brand, which is not only the optimal combination of brands, but also the strong guarantee of brand comprehensive competitiveness."

In addition, Liu Jianhai, a clothing dealer who arrived at the scene, suggested that it would be easier to choose an internationally famous brand.

First of all, internationalized and well known brands are the guarantee of quality and the guarantee of fashion.

Secondly, it is easier to get shops and get easier access to channels.

Third, we can quickly occupy the market.

It takes three months to half a year to build a general brand, but an international and well-known brand will quickly attract a large number of basic customers.