Does Your Clothing Store Shopping Guide Bring You Income?

< p > "you can try it on if you like," "this is our new model, welcome to try it on"...

From the memory of shopping, similar words always seem to be full of consumers' ears, even though consumers are already "looking at the dishes", while the "a href=" http://www.91se91.com/business/ in the clothing store "shopping guide" /a is still enthusiastic.

Is it a blessing for consumers not to "enjoy" the waiter's enthusiasm, or does the shopping guide do not catch the appetite of consumers? < /p >

< p > the incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers. The reason why the shopping guide does so is that they do not know how to communicate with customers at all.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

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< p > < a href= > http://www.91se91.com/business/ > terminal image < /a > summed up in four aspects: store image, service, sales and products.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

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< p > store service in clothing brand image building should have < a href= "http://www.91se91.com/business/" > innovation consciousness < /a >, can not always use invariable language and thinking to deal with customers' changing needs and increasingly demanding demands.

For example, "try it on" is all nonsense, because customers must try to buy clothes.

"This is not bad, but try it." it is because the salesperson lacks professional knowledge and fails to recommend suitable styles to customers. As long as he sees which clothing the customer sees, it says that it is good, causing customers to distrust the recommendation of shopping guide, which can be described as a guide's own performance so that customers do not take their suggestions into consideration.

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< p > to compete for a larger market share in a competitive fashion market, we must do something different from our competitors in many details, including communication with customers.

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First, shopping guide should seize the opportunity and not to put forward the suggestion of putting on trial too early. Secondly, it is recommended that you should have confidence in trying to wear it. This confidence can be shown through the strength of language and body. Again, it is recommended that you should not give up easily when trying on it. If the other party refuses, you should think of a good reason for asking the other person to try again again, and make the customer feel reasonable. But it is recommended that you try not to wear it more than three times, otherwise it will give customers a feeling of opposition. Finally, set up a professional consultant image in front of customers and get customers' trust, for < /p > p

< p > many consumers hate the word "a href=" http://www.91se91.com/business/ > trying on < /a >. In the face of this situation, shopping guide can say: "Miss, you really have a good eye.

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.

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< p > if the other party still doesn't move, the shopping guide can say: "Miss, in fact, everyone wears different effects, even if I speak it well, if you don't wear it, you won't see the effect."

This is fair and reasonable, and consumers will not dislike it.

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< p > for the clothing industry, retail lies in < a href= "http://www.91se91.com/business/" > details > /a >, terminal is no small matter, brand is king, but win at the terminal.

Because only the recognition and sales volume of consumers can bring profits to investors, and a group of buyers who are popular with consumers will add more color to the brand image.

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