Review Of Ten Major News Events In China'S Apparel Industry In 2013

< p > < strong > 1 Wang Tiankai, President of the Chinese Apparel Association, was elected president, < /strong > /p >

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< p > [event review] in October 16th, the six Council of China clothing association held a meeting in Beijing.

At the meeting, the China Apparel Association held the sixth executive directors and Council heads of the association to re elect, and announced the list of re election at the meeting.

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< p > by election, < a href= "http://www.91se91.com/pioneer/" > Wang Tiankai < /a > was elected president of the China clothing association with 268 votes.

A href= "http://www.91se91.com/pioneer/" > Chen Dapeng < /a > was elected executive vice president of China clothing association. Feng Dehu and Wang Zhuo were elected full-time vice presidents of China Fashion Association. Ding Shuibo, Mao Jihong, Wu Zhize, Miao Hongbing and Miao Hongbing were elected vice presidents of China Fashion Association.

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At P meeting, Wang Tiankai said that China's garment industry is at a critical stage of development. In the face of the traditional competitive advantage of the industry, the industry and enterprises must change.

For the association, it is necessary to pay close attention to the development of the industry and provide the best value and effective service.

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< p > < strong > 2 "Peng Liyuan style" light up the domestic clothing brand dream < /strong > /p >

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"P" [event review] since March 23rd, audiences in the world have seen the first lady from China's president Xi Jinping visiting Russia and three African countries on television. Peng Liyuan wore a black windbreaker with a blue blue scarf suit and a beautiful handbag.

According to the Internet, this is the exception of Guangzhou local Brand Company.

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< p > most people's strange "exceptions" go through the Internet overnight.

Everywhere, the "exception" store has received an endless stream of consultation.

Hidden in a residential building in Xiaoyuan new village, Guangzhou, the "exceptional" headquarters of Guangzhou, which has been unremarkable for many years, has become a popular attraction for many fans to visit.

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"P > silent days later, in March 27th, the" EXCEPTION exception "official micro announcement issued the first confirmation that the costumes of Peng Liyuan's visit were made by" a href= "http://www.91se91.com/news/index_c.asp" national brand "/a", "useless" and "exceptional" team.

Peng Liyuan also said that this dress is a custom made single item, not sold in any public place.

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"P" special report: First Lady lit the Chinese clothing brand China dream < /p >

< p > < strong > 3 the whole world has launched a fashion Recovery Boom < /strong > /p >

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< p > [event review] data from China Textile and Apparel Association show that China's a href= "http://www.91se91.com/news/index_c.asp" > old clothes recycling market < /a > hidden huge business opportunities, with a maximum profit of about 60 billion yuan.

In Guangdong and other places, a large number of small companies are doing recycling business, but their ultimate flow is worrying.

At the beginning of this year, things changed.

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P, Sweden's fashion brand H&M began to launch the "old clothes recycling" project in cities like Shanghai and Wuhan. Customers can pack any old brand clothes left at home and send them to a store in exchange for a coupon or discount card to buy new clothes.

The company's official website shows that the recycled old clothes will be classified and evaluated according to more than 400 different standards, and then recycled and reused.

For example: making articles such as rag, producing textile fibers or used in the automotive industry, manufacturing damping and insulation materials.

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< p > in China, the government has also put the reuse of old clothes in the planning focus. "Supporting the policy of waste a href=" http://www.91se91.com/news/index_c.asp > textile recycling < /a > has been officially identified as a major direction for the development of China's textile industry in the next five years.

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< p > special report: old clothes for environmental protection? Promotion? < /p >

< p > < strong > 4. High tech textile helps God ten succeed in flying Apsaras < /strong > /p >

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< p > [event review] Shenzhou ten spaceship three astronauts. The underwear worn by the flying sky is made by the bronze bull group.

With the success of Shenzhou five, Shenzhou six and Shenzhou seven, the bronze bull group has achieved further accumulation of space technology.

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< p > on Shenzhou ten, the textile industry has been shining brilliantly. There are also related items from Tianjin University of Technology, "a href=" http://www.91se91.com/news/index_f.asp "," composite "/a" Research Institute, "China Group" and other institutions of higher learning, scientific research institutes and textile enterprises.

By constantly tackling difficulties, they finally succeeded in sending their textile technology into space.

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< p > believe that these textile workers in high and sophisticated fields, based on years of experience, will turn these dreams into reality on the basis of continuous research and efforts. After all, for space, textile has never gone far.

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< p > special report: < a href= "http://www.91se91.com/news/index_f.asp" > high-tech textile < /a > help God ten success flying sky < /p >

< p > < strong > 5 consumption of public funds tightens luxury goods cold, < /strong > /p >

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The latest report of the world's < a href= "http://www.91se91.com/news/index_f.asp" > luxuries Association < /a > shows that the total consumption of luxury goods in mainland China was US $830 million from January 20, 2013 to February 20th, which was nearly 53% lower than that in 2012 during the Spring Festival sales. < p >

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In 2013, P, including Gucci, LV and other luxury brands in China, the news of the slow expansion has been coming.

< a href= "http://www.91se91.com/news/index_f.asp" > LV < /a > high level has said that it will completely inhibit expansion and will not continue to open stores in China's two or three tier cities.

The head of Gucci also said that it will maintain its number of stores in China in 2013 and no longer shop in new cities.

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< p > Zhang Jiaheng, general manager of Shanghai Lifeng double villa company, "a href=" http://www.91se91.com/pioneer/ > "/a", frankly speaking, with the change of Chinese market, headquarters has issued instructions this year to be cautious in developing China.

"In fact, the world's four largest luxury brands and some independent brands are facing the same problem, which is to expand the Chinese market slowdown."

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< p > special report: consumption of public funds is tight, luxury goods are cold. < /p >

< p > < strong > 6 China's children's wear market has a big profit and a competitive hot spot < /strong > < /p >

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"P" [event review] insiders believe that "big market, high profits, competition pattern has not yet been set up" is the main reason why all major clothing brands have bet on children's clothing.

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< p > it is understood that luxury brands such as Gucci, Dior, Fendi, Aramni and Burberry have opened up China's children's market, while Semir (Semir), 361, ZARA, H&M, GAP and other fast fashion brands also regard the "a" "children" market as a new profit growth point, and children's business opportunities are becoming a new hot spot of competition among businesses.

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< p > Chinese consumers are paying more attention to brand names. < a href= "http://www.91se91.com/news/index_f.asp" > children's wear > /a > the overall market is also expanding. Under such favorable environment, many mature fashion brands use brand advantage to extend the product line, trying to get a slice of the children's clothing market.

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< p > thematic report: Children's clothing market hot channel competition focus, < /p >

< p > < strong > 7, the domestic sports brands are facing shop closing tide < /strong > < /p >.

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P has been regarded as a barometer of retail sales for a long time.

Over the past year, the major sporting goods companies have been paying for the expansion.

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< p > according to public information, in the first half of this year, < a href= "http://www.91se91.com/news/index_f.asp" > Lining < /a > the number of closed shop was 410, PEAK was 289, 331 degree was 256, a href= "http://www.91se91.com/news/index_f.asp" > Anta < / a > 241, XTEP was 75, China's trend (KAPPA in China) was the most in the first half, and retail outlets decreased by 611.

At the same time, the closing shop tide is still continuing, and the high storage is still lingering.

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< p > special report: sports brand shop closing tide attack < /p >

< p > < strong > 8 Shanghai "poison school uniform" enterprises were investigated and dealt with < /strong > < /p >.

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< p > [event review] in February 17th, Shanghai quality supervision department investigated and investigated Shanghai Ou Xia Fashion Co., Ltd., a student suspected of production problems.

According to reports, a school uniform produced by Shanghai oxia garment factory in Pudong, Shanghai, was found to contain carcinogenic aromatic amines, which is carcinogenic to humans.

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< p > in fact, in the past few years, Shanghai's "a href=" http://www.91se91.com/news/index_f.asp "Euro Xia fashionable dress < /a > Limited has repeatedly boarded the" black list "of quality supervision.

The results of the sampling inspection released by the Municipal Quality Supervision Bureau in September 2012 showed that the "OUXIA" student wear summer clothing and spring and autumn outfit produced in February of this year were exposed due to the unqualified use instructions. In August 2011, the a href= "http://www.91se91.com/ news/index_f.asp" produced by the enterprise in May 2011, and the student's clothing < /a > summer wear were detected to be unqualified.

In 2009, the student wear summer wear produced by the company was also tested for pH unqualified.

It is understood that the pH index is not qualified mainly in the dyeing and finishing process after the process of inadequate washing, also affects the health of the wearer.

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< p > special report: clothing toxicity is not only school uniform < /p >.

< p > < strong > 9 Why clothing prices all the way "empty" high? < /strong > < /p >

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In recent years, no matter from workmanship, < a href= "http://www.91se91.com/news/index_f.asp", "style /a >, brand, the clothing industry has undergone tremendous changes, and consumers have more choices for clothes." P "

But with this change, there has been a surge in the price of clothing.

Thousands of dollars of clothing can be found everywhere in large shopping malls. Even in Xidan, zoos and other places, clothing prices are rising all the way.

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< p > then, how did the phenomenon of high price of clothing cause? There are many reasons. The rising cost of raw materials, the rise in wages of workers, and the disadvantages brought about by agency problems are all factors contributing to the persistent high price of clothing.

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< p > thematic report: analysis of the phenomenon of inflation in clothing prices < /p >

< p > < strong > 10. 3D tide touches clothing production and marketing chain < /strong > /p >

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< p > [event review] recently, domestic media reported that Cixing shares developed 3D clothing technology, which quickly attracted the attention of the capital market.

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< p > industry pointed out that < a href= "http://www.91se91.com/news/index_h.asp" > 3D garment technology < /a > there are three key points, one is automatic 3D body measurement system; the two is automatic 3D plate making system, pforming the data measured in advance and the choice of flower pattern to machine recognition language; three, < A href= "http://www.91se91.com/news/index_h.asp" > weaving machine < < >, this is also the most critical step.

The technology has corresponding products in Japan, but the selling price is as high as 200 thousand US dollars, so it is not commercially available at present. Other competitors do not yet have the real R & D capability.

Market expectations, Cixi shares is expected to produce in the second half of next year will have fully independent intellectual property rights, the price is lower than Japan's engineering prototype.

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