Shishi Clothing Enterprises Grasp The Fashion "Pulse"

Liang Zhihong, a professional manager in Taiwan, has been in Shishi for 5 years and has served two well-known brand clothing enterprises in Jinjiang and Shishi.

He believes that with the rapid development of the global economy, China has entered the era of internationalization, specialization, professionalism and information. To achieve successful pformation, Shishi garment enterprises must grasp the pulse of fashion.

Liang Zhihong believes that the clothing style of the crowd needs to be personalized and fashion oriented. It is not the same concept as pursuing brand and pursuing quality.

He said that the original clothing business enterprises are mostly pursuing "a small amount of money", but now they are not working. Now they have gone to the era of "more money and less quantity".

Shishi's clothing enterprises must have their own blueprint for blueprint, and have a professional R & D team. The company must innovate every day.

Each stage of enterprise planning is suitable for 3 years, and the positioning must be clear and market share should be broken down.

Your concept and positioning should be accurate, otherwise you can't do anything next.

For example, at present, the trend of clothing is generally going to be a deep color, while clothing enterprises blindly produce red and white clothes.

Consumer groups tend to be individualized and fashion oriented, while clothing companies produce large quantities of quality clothing without innovation in style, so it is difficult to adapt to the market.