Prada Shares Plummeted, Signs Of Early Collapse In Luxury Goods Market

Europe's luxury in January 9th Stock market Slump, the situation continued to deteriorate in January 10th, PradaSpA (1913.HK) Prada Hong Kong shares plunged 4.50% in the intraday, 3.71% more than yesterday's decline, while in January 9th, the average price of luxury stocks fell by 4%.

Italy brand is the hardest hit. In addition to PradaSpA (1913.HK) Prada has been repeatedly lowered by the big bank rating and target share price, Tod 'sSpA (TOD.MI) and SalvatoreFerragamoSpA (SFER.MI) Ferragamo yesterday respectively by the Bank of America Merrill Lynch and brokerage Mainfirst downgraded the stock rating.

Closing on January 9th Tod 's SpA (TOD.MI) and SalvatoreFerragamoSpA (SFER.MI) Ferragamo fell by up to 5.49 and 5% respectively, closing at 108.40 euros and 24.70 euros; MonclerSpA (MONC.MI) fell 4.41% to 14.10 euros. The YooxSpA (MTA, STAR:YOOX), which was excellent before, rose slightly in January 9th, but the closing stage was sharply reduced by the market and the 1.26% was also down.

　　 Gucci Gucci's parent company KeringSA (KER.PA) shares fell 3.99% to 143.25 euros, while LVMHMo tHennessyLouisVuittonSA tHennessyLouisVuittonSA (LVMH.PA) MOET & CHANDON Hennessy LV group declined 2.27% to close at 122.95 euros.

In 2013, luxury stocks were mixed, but with the 2014 market expected by Bain to announce that China's growth will slow down significantly, the whole luxury stock market is in a downward trend in early 2014. At the end of 2013, the earnings of luxury goods groups in Europe and Asia showed that the growth rate of income in Europe and Asia was slowing down rapidly, and America was the only growing market.

In view of the recovery of the US economy, however, the prospect of the gradual withdrawal from the QE policy remains to be seen. The market prospect is uncertain. Meanwhile, the weakness of the North American market such as Coach also gives investors a wait-and-see attitude towards the luxury market in the Americas. Therefore, once the new quarter of the Americas market can not maintain growth, the entire luxury goods will continue to slide into the abyss of collapse.

Since 2008, the luxury market has suffered a crash crisis due to the financial crisis, but China has played a role in saving the market. Now, on the contrary, the entire Chinese luxury market is on the verge of collapse. Is the United States able to play a role in saving the market?

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