Wenzhou Brand Shoes And Leather Shoes 2013 Summed Up "Sales" Twists And Turns

"Yi Kang cotton shoes unified dozen 51% off", "the general Wenzhou brand hits 44% off", "one brand Yunnan agent 2012 cotton shoes purchase 60 thousand pairs, in 2013 purchases less than 20 thousand pairs"...... Recently, about Wenzhou Brand shoes, leather shoes and shoes in the domestic market are seriously unsalable and big sales promotion news continues. In 2013, the warm production of leather cotton shoes "sales" twists and turns.

A Wenzhou shoe company owner, who did not want to be named, admitted yesterday that the company's sales of cotton shoes in 2013 were up to half of the same period in 2012. "Recently, 60 percent off of sales promotions have been sold and cotton shoes have not been sold out."

Qu Chengsheng, chairman of Zhejiang red straw hat Footwear Company, thinks that the three major causes of the warm production of cotton shoes are seriously unsalable.

The first is climate anomaly. A well-known Wenzhou shoe enterprise Yunnan branch responsible person said, in October 2013, "the weather is cold", but at that time cotton shoes were not listed, and so on November cotton shoes are listed, the weather is relatively hot, cotton shoes no one to buy; December cold weather, sold the cotton shoes too late to make up the factory home, can not sell out, had to sell at a low price.

Next is Wenzhou leather shoes such as Dadong and Zhuo Shi Ni. brand The market for "leather cotton shoes" is "very strong." A real leather shoe business owner said that the factory price of each pair of leather shoes is about 300 yuan, and the retail price is generally 500-800 yuan; but the cost price of leather shoes is relatively low, the cost of each pair is about 100-120 yuan, the promotional price is only selling 100 yuan, the market impact of leather shoes is quite strong, and it also aggravates the unsalable sales of leather cotton shoes.

Third, consumer habits are changing. Qu Chengsheng, chairman of Zhejiang red straw hat Footwear Company, said that the living conditions are getting better and better. People in the city use cars instead of indoor heating or air conditioning, so fewer and fewer people buy cotton shoes.

In view of the unsalable situation of leather cotton shoes, some shoe enterprises boss said that in order to speed up the return of funds, we can only rely on more efforts to promote sales, or else it will become worse. In Qu Chengsheng's view, the 2013 sale of leather cotton shoes will also bring new inspiration to the shoe manufacturers in Wenzhou in the future cotton shoes R & D design. Cotton-padded shoes 。