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Apparel Enterprises Online And Offline Interactive Marketing Mode To Focus

2014/1/12 15:57:00 86

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clothing enterprises online and offline interactive marketing mode has become the focus of new year's new year as the main battlefield of business marketing. The homogenization mode of marketing has made many brands face many challenges. Accurate insight into market trends, in-depth analysis of brand connotation, segmentation of people's "private custom" version promotion plan is the foundation and weapon for winning the campaign. The two section Bosteng takes the lead and innovates the marketing mode to stand out in the double war, and becomes a sample of the "double section" marketing of the clothing brand. 
 "double festival Sheng Hui" is the slogan of Bosideng double marketing in 2013. "A href=" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > Bosideng "/a" this "Shenghui" online brand, the tidal fan community launched the "warm big fun" interactive chop price activities, and launched a large-scale "promotion of 30 days and 1 billion 300 million people" online. If there seems to be no highlight in the online and offline activities, it is new to integrate the stars' existing star activities into the double festival. 
 the Star Tour of more than 30 big shopping malls in 23 cities of Bosideng has experienced the double magic of star effect during the double festival. Bosideng combines star activities and offline promotions closely. The stars try out the signature to launch the star down clothing and pull the line sales, and put the star down clothing into the online activities. The coupon is linked to the flagship store of Tmall again to drive online sales. While using the star effect to stimulate sales, we should emphasize the fashion of Bosideng products and the warm connotation of brands, which can be described as "one arrow, three carvings" to maximize the effect of brand multi resource integration and dissemination. 
 some experts say, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > online offline /a > interactive marketing has become a trend, conform to the trend, but innovation is particularly important. Bosideng explained the innovative marketing mode of two channels during the double festival last year. Under the Bosideng line, it launched a promotional activity in more than 5000 stores nationwide, covering most cities in the country. In less than a month, it has caused the fever craze of the Bosideng down jacket in China, and has really "sent 30 days and warmed 1 billion 300 million people". 
 online, especially for young people to launch a more interesting network interaction activities, shopping in the life often appear on the scene of the bargain. In the activity, set up three - and two - point insured Masters - Wu Qixuan, Tong Yurong, and Gao Zhi, fighting against each other and waiting for all kinds of bargain players. The humorous shopkeepers can not only see the challenges of recruiting and disassembling, but also make funny evaluations of the participants' bargaining skills. The relaxed interaction mode enables users to participate in the desire very much. This is also a great trick for this event. And the most critical point is that for users who have purchase needs, the price of goods they get will be satisfied and more willing to buy. 
"P" online Bosteng has attracted a large number of potential consumers through the Internet media and a large number of interactive activities. Under online, Bosideng covers loyal consumers in major cities across the country through meticulous product classification and advanced concessions. It can be seen that accurate platform selection and insight into consumer behavior are the magic weapon for Bosteng to launch a preemptive strike in < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" "double marketing" < /a >. This precise marketing method for different consumer groups is worth learning and using for reference. 
At present, the phenomenon of homogenization of FMCG products is very serious. We must plan some activities to let consumers join them, expand the extension of brands, and let them take the initiative to participate in creating events that consumers are interested in. P The potential demand of consumers, such as mobile phones, IT and automobiles, has already existed. The hard advertisements that are everywhere will not necessarily increase the consumption demand. This will challenge the innovation of the marketing ideas of enterprises. In addition to traditional advertising campaigns, these products can do some interactive promotion on some passages for consumers to collect information, such as on search engines, in the relevant channels of the websites, putting the products or activities of the enterprises up, and if consumers are interested, they will take the initiative to respond.