2014 Is The Key Period For Deepening The Pformation Of Footwear Industry.

Under the multiple pressures of the Internet impact and the rapid expansion of the early stage, p a http://www.91se91.com/news/index_c.asp "garment enterprise" /a "launched an unprecedented industrial pformation in 2013. There are frequent actions such as discounts and closing stores. But it is undeniable that the industry is still in the doldrums. It is an indisputable fact.

In the industry view, 2014 will be a year of deepening pformation of the garment industry.

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< p > < strong > key words: Guan Dian < /strong > < /p >.

< p > < strong > women wear shop or more fierce < /strong > < /p >

< p > in terms of Customs stores, although there has been signs of slowing down in some of the garment enterprises' earnings reports in 2013, as a whole, the closing wave of "a href=" http://www.91se91.com/news/index_c.asp "clothing industry < /a" can still be described as "unusually fierce".

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< p > semi annual report last year showed that Lining closed 410 stores, Anta closed 273 stores, PEAK closed 289 stores, 361 customs stores 601, and China's power stores closed 611.

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Zhu Qinghua, a light industry researcher at CIC, P, predicts that the clothing industry will continue to last a year or so, but the speed of the shop will slow down.

In terms of categories, women's clothing stores will be more closed.

Women's clothing occupies half of the garment industry, and the phenomenon of overcapacity is significant. Meanwhile, women's clothing is also the main force of the water channel, and the time needed for adjustment is relatively long.

Zhu Qinghua said.

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< p > < strong > key words: O2O < /strong > /p >

< p > < strong > O2O mode is deep and perfect < /strong > < /p >.

< p > "double 11" and "double 12" have launched the online shopping craze again and again, which shows that the Internet economy is hot. However, it is also the impact of this new economic mode. The pressure of the garment industry which has been relying on traditional channels has doubled, and many enterprises can not help getting together to enter the Internet.

In the second half of last year, many garment enterprises launched their own O2O concept.

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< p > Pathfinder, < a href= "http://www.91se91.com/news/index_c.asp" > Mei Bang dress > /a > threw out a more comprehensive O2O scheme. With the heated speculation of this concept, the stock of the company even went to a limit.

Although the industry believes that O2O can help the industry get out of trouble, it is still a mature process for garment enterprises to do well in the Internet and find a pattern to adapt to the Chinese market.

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< p > < strong > key words: eliminating inventory < /strong > < /p >

< p > < strong > innovative products will help to eliminate inventory < /strong > /p >

< p > inventory is a headache for clothing companies for many years, but last year it was still cloudy.

According to the results of the report, Anta's inventory was 576 million yuan as of June 30, 2013, and the inventory of Lining finished products was 1 billion 232 million yuan at the end of the same reporting period.

By contrast, the stock of Bosideng, a down jacket brand, seems to be more dazzling. Its inventory of 2 billion 703 million yuan as of September 30, 2013 increased by 37.14% compared with 1 billion 971 million yuan in March 31st of that year.

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< p >, therefore, what is the effective control of inventory mode in China? Further exploration is needed.

It is pointed out that the digestion of inventory is not only a perfect channel, but also upgrading and innovation of products.

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