Feel The Cold Winter Ahead Of Time To Buy Clothes And Luxury Goods.

"A ten thousand yuan world brand handbag can be sold dozens of times a week, limited edition new LV as long as a listing, at least twenty or thirty buyers and I book!"

Xiaolin, a super seller of the Internet, has to sigh with emotion as long as he recalls the brilliant achievements of the past.

Now, under the backdrop of the global economic downturn, some wealthy buyers have begun to save unnecessary expenses. Some sellers, including Xiaolin, can only temporarily suspend the purchase of luxury goods.

At the same time, the consumption of famous brand loving family members in Shanghai has a "tight" plan, which has changed from the old chasing famous brand bag family to the replacement group, while some luxury shopping malls and luxury second-hand stores have also felt the "cool air" coming before the cold winter.

Phenomenon 1 buying luxury goods is forced to interrupt the seller Xiao Lin's long-term residence in the United States. His usual job is to buy a luxury brand from the United States for the domestic MM, mainly purchasing some bags and glasses.

Through three years of hard work, Xiaolin is already a super red man on Taobao's Internet and owns 5 diamond's reputation.

When business is good, Kobayashi can meet five or six buyers a day, and at least he can finish dozens of pactions a week.

However, since August this year, Xiaolin's business has started to go downhill. First, the performance of a local company in Xiaolin's husband's office has been declining and wages have been greatly reduced, leading to no more cash for Xiaolin's purchasing work.

Immediately after that, the popularity of the "famous fans" was greatly reduced, and fewer buyers came to visit Xiaolin shops, and they became more and more smart.

"Sometimes there is not a buyer in 35 days, or even half a month has not completed a deal.

In the past, some old customers began to bargain, and the price could not be lower. "

The number of buyers is decreasing, and profits are falling. Xiaolin has to stop buying online for three years and temporarily shut down its online stores.

Xiao Lin reluctantly told reporters that she also intends to save money, and find a stable job by the way, waiting for the economy to recover, and then go back to business.

Yesterday, reporters found on Taobao, ONLYLADY and some other shopping websites that many foreign buyers were closing down. When asked why, many sellers said "business is not good."

Part 2 sales of luxury goods dropped by 20%. Under the influence of the financial turmoil, Xiaolin's online shop had to close and rest.

In fact, the impact of many luxury goods in Shanghai is not small.

"This year's business is really too difficult to do, especially after eleven of this period of time, sales can be used to describe the gloomy."

In the interview, the heads of several shopping malls made such complaints.

The reporter came to the Hang Lung Plaza, which is the most famous brand in the world.

In a world famous clothing brand store, in a whole half an hour, no customer came to the shop. The shop assistant told reporters that in the recent period of time, the business was poor, and many times the store was in a state of no one.

The sales manager of a shop on Huaihai Road told reporters that sales of a world famous brand clothing store had been declining since June this year, down nearly 20% compared with the same period last year.

"Many of the former customers are now patronized, but they are also buying less."

She said.

Reporter interviewed Miss Li in fashion.

She used to buy a luxury item for herself every month, or buy a handbag, or buy seasonal fashion.

Since this year, she has been trying to "go for a stroll."

Miss Li told reporters that the monthly salary has dropped from 20 thousand to 10 thousand and 5, but the rent has increased by 500 yuan per month than before. The monthly expenses of meals, communications, pportation and other expenses have risen to about 3000 yuan, plus the monthly beauty and indefinite expenditure, and the rest is not enough to buy a LV handbag.

The phenomenon of 3 is that the number of people who purchase the brand name package group becomes a replacement group. Compared with the number of luxury goods purchased in the shopping mall, the number of luxury goods used in the second hand shop is not obvious. However, many of the white-collar shopping methods have changed quietly.

In a famous second-hand store on the road in Weihai, Miss Qin is selling her GUCCI satchel to her boss. After selling it, she wants to put some money on a new season.

Miss Qin told reporters that she was a standard GUCCI fan. Whenever she bought a new model, she would buy it back.

But recently, her husband's business is hard to do, and he can no longer buy anything like he used to buy.

But when I saw the new listing, I felt really tickled, so I decided to take some of the old styles for the new ones.

The boss told reporters that the number of people coming to buy this month has been reduced by two stories.

"They will not be as crazy as they used to be. They often buy three or four, and now buy one for half a day.

Besides, many white-collar workers have come up with new tricks to replace old ones with new ones.

In addition, some of the old customers even took their favorite items to the store, and asked the boss to sell the luxuries for cash and sell the boss to 10% of the Commission.

At the same time, there are many young faces appearing in this second-hand store. When asked, these white-collar workers used to be customers of Hang Lung, but now they are changing to second-hand shops, because in the second-hand stores, the price of famous brand goods is basically 30 percent off of the market price.

The phenomenon of 4 parity and consumption opportunities reappeared. The consumption of the rich shifted from prudence to prudence. The impact of the financial crisis has spread to the retail market in Shanghai, resulting in the luxury market having to find another way out.

During the "eleven" period, I.T's "full 10000 to send 6000" campaign made the fashion MM people really excited. "When the price of the merchandise has always been" unshakeable "I.T has made such a large discount in the first time, so that I can't help but empty my wallet!

Miss white collar said.

The National Day promotion campaign has just ended. Recently, I.T again launched the "full 15000 yuan to send 10000 yuan" to make substantial profits.

It is the first time that I.T has made such a large disguised discount.

Apart from luxury goods, the autumn wear of ordinary brands is also launched in advance.

Parkson launched weekend promotions for autumn wear, including sales of "full gifts" and "discount reduction". In previous years, promotions for autumn wear were usually launched in November.

In addition, Yi Long town of Yi Dan also launched a large number of seasonal promotional activities, land Plaza, Pacific department store and so on have launched a "full 300 minus 100" and other promotions.

In addition, Shen Cheng white-collar also took the initiative to reduce their consumption grades and frequency.

Businessmen with sharp smell also grasp the business opportunities of parity consumption, and vigorously develop the low and middle consumption market.

"After all, luxury can not be eaten as food."