Where Does Business Go In 2014?

< p > 2013 is a year of pformation for traditional businesses and new businesses.

According to the relevant data, < a href= "http://sjfzxm.com/news/index_c.asp > > offline > /a > physical stores still show growth trend in 2013.

Under the impact of the mobile Internet, the consumption mode and business mode show a diversified trend. The electricity providers seek to integrate with the store operators, and the store operators are also doing marketing with the rhythm of the electricity supplier.

Insiders said that in 2014, the entities will still keep pace with growth. The opening of a new batch of shopping centers will become the main force for the development of regional business circles.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_c.asp" > double 11 < /a >, the electricity supplier no longer "only beautiful" < /strong > /p >

< p > 2013, "double eleven", intime department store has been the first to test O2O, the joy city is willing to be a double 11 fitting room, and supports the customer copy number. In this "consumer myth", the entity department store has joined the high-profile, and the electricity supplier no longer sing "one-man show".

Insiders said that the impact of the mobile Internet, the pformation of traditional retail industry in 2013 is particularly prominent.

Suning, a well-known household appliance chain store, renamed Su Ningyun business in 2013, carrying out a series of initiatives such as double line parity, opening Yuntai and opening yundian, and made a high-profile pformation of Internet retailing.

In addition, relying on the retail advantage of central shopping malls, Yurun Group's "cloud center" was launched last year during the "double eleven" period.

The impact of online shopping convenience, price and other benefits, coupled with the "coupons promotion" was halted, the traditional department stores in 2013, the price war fought fiercely, and high-profile "double eleven".

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< p > from the "double eleven" electricity supplier alone in 2012 to the win-win situation in 2013, the relationship between e-commerce providers and retailers is no longer as antagonistic as they used to be, and they are also friends and enemies. The common function is to enrich the market and make the competition more meaningful.

Many new commercial projects are also trying to avoid the impact of e-commerce when positioning.

Jiangning Wanda Plaza official said, in the introduction of department stores brand, Jiangning Wanda abandoned the high frequency of online shopping brand, focusing on the exclusive brand investment.

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< p > Li Shaoming, a senior business researcher in Nanjing, said that the current electricity supplier was somewhat demonized by the media.

"In 2012, when the" double 11 "online sales became popular, pessimism about physical Commerce on the Internet was endless.

Li Shaoming said that in the past year, we did not see a specific case of the electricity supplier breaking down an entity business.

According to the business situation of the Nanjing line in 2013, both the traditional department store and the new shopping center maintained a two digit sales increase.

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< p > < strong > accidental consumption becomes "new favorite" < /strong > < /p >.

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > consumption > /a > diversification of channels, and consumers' attention to experience, making single department stores tend to be shopping centers.

However, including a series of new shopping centers such as merchants Garden City, level square and Jiangning Wanda Plaza, Nanjing opened up 400 thousand square meters of new shopping centers in 2013, and more and more shopping centers have led to "casual consumption" through new experience and leisure consumption.

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< p > it is not difficult to see that in the past 2013, single department stores had made great breakthroughs in the shopping mall. When the central shopping center opened up catering at the bottom floor and the negative level, the new 100 8 building also introduced many brands of restaurants including grandma's and typhoon shelter last year.

"At the beginning, the horizontal party paid special attention to differential competition and focused on experience."

Lu Jining, general manager of the water business management company, Nanjing's first "proposal fashion gathering place", said that there are many brands entering the Nanjing market for the first time, avoiding the homogenization competition with the electricity suppliers and similar shopping centers.

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< p > compared with the shopping center of single department stores, the proportion of gold in comprehensive shopping centers in catering, department stores and leisure facilities has also changed greatly.

In the view of Wu Zhengmei, general manager of Rainbow City, compared to online shopping, the comprehensive shopping center provides a larger experience platform for consumers. This can be a shopping place, but also a public "reception hall".

Nanjing's Rainbow City, which has been a great success for a year, has created the opportunity of accidental consumption through the positioning of "children's yearning place, parents must go together", through various formats and brand settings.

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< p > < strong > 2014, < a href= "http://sjfzxm.com/news/index_c.asp" > commercial < /a > where? < /strong > /p >

< p > Li Shaoming, who has been doing business research for thirty years, is regarded as a walking dictionary in the business world.

Rainbow City opened for a year, and Li Shaoming said: "the demonstration effect of Rainbow City in the region is very obvious.

Because the area of rainbow city is used to be regarded as a joint between town and country, there is no commercial atmosphere, but in such an environment, the success of rainbow city shows that the format of shopping mall is suitable for market demand.

The opening of Wanda in Jiangning was also included in the business events of 2013. Li Shaoming believes that the reason for this is that Jiangning Wanda has a certain driving force.

After two or three years of development, Jiangning business circle will really take shape.

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< p > looking forward to 2014, Li Shaoming believes that the pattern of business will become mature in this year.

Department stores, shopping centers and electricity providers will find their own niche in the competition.

Li Shaoming said that as the central and new hundred department stores, their biggest advantage is that the commodity category is more complete, consumers shopping here, the choice is larger, the quality is guaranteed, and shopping in this format, shopping experience brings the highest enjoyment.

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The advantages of P are mainly reflected in the convenience and price advantage of shopping. After these years of development, consumers are more rational about online consumption.

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< p > Li Shaoming said: "these three kinds of formats have their own advantages each other, and will further develop in 2014 to form differentiated competition, which will meet the needs of different consumer groups.

In addition, in recent years, Nanjing has constantly opened up new business entities, which makes Nanjing's business layout expand outwards.

I believe that after three to five years of development, the commercial layout of Nanjing will be further improved and balanced.

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< p > < strong > 2013 business event > /strong > /p >

< p > < strong > /strong > 1 Suning pformation Internet retailing < /p >

< p > from Suning Appliance to Su Ningyun business, in 2013, Suning opened the counter attack mode of Internet retailing from the pformation of traditional home appliance retail, the two line parity, the opening of Yuntai, and the opening of cloud stores.

Suning's pformation of the Internet has taken shape, driving the sustainable development of enterprises and setting up a benchmark for intra industry development.

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< p > 2 the five-star parent company's share price surged < /p >

< p > 2013,'s parent company, best buy, staged a "return of the king" and its share price surged three times.

As the three largest overseas market, five star electrical appliances successfully completed three major events, namely, the replacement of leaders, the pformation of 3C business mode, and the on-line trial of electricity suppliers. The growth of the same store exceeded the average of the industry, and profits surpassed 2012.

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< p > 3 Gome's return to retail essence < /p >

< p > focus on the main business and return to the essence of retail.

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< p > 4 the rise of the new business circle in Nanjing < /p >

< p > Yuhua City, which is the main city of Yuehua City, opened the business circle in the east of the city. The opening of Jiangning Wanda Plaza laid the foundation of the Jiangning business circle.

The opening and opening of a series of comprehensive shopping centers shows the rise of the new business circle in Nanjing.

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< p > 5 4G era: < /p >

< p > 2013, 4G licence was formally issued.

In the future, we can enjoy the download of a high-definition movie in just a few minutes, brush micro-blog, play games, and do not worry about the slow speed of the network. Only with the 4G high-speed gateway can we realize the network and multi-purpose at any time and anywhere.

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