2014 New York Spring Exhibition Focuses On Improving Commercial Docking Effect
< p > < strong > consumption market warming up speed < /strong > < /p >
< p > sponsored by the China Textile Industry Federation, the China Textile Trade Association (hereinafter referred to as the "Textile Trade Promotion Council") and the Frankfurt exhibition company (USA) hosted the 2014 China Textile and garment trade < a href= "http://www.91se91.com/news/ index_z.asp" > Exhibition "/a" (New York) spring exhibition (hereinafter referred to as "New York spring exhibition") will be held on January 21, 2014 ~23 day in New York Wei Wei Convention and Exhibition Center. According to the organizers, the exhibition has ended. In the context of the steady economic recovery in the US, the exhibition received positive feedback from textile and garment enterprises in Jiangsu, Guangdong, Shandong and Hebei, and the supply of booth was in short supply. At present, the total number of enterprises participating in the exhibition is 117, of which 75 are fabric exhibitors and 42 are garment exhibitors. The proportion of repeat exhibitors reached 43%. The total area of the exhibition is 1317 square meters. It is understood that the registration of exhibitors again queuing up. On the one hand, this shows that the enterprises affirmed the brand value of New York, and on the other hand, the expectations of Chinese export enterprises for the recovery of the US market in the new year. < /p >
Since the second half of 2013, the manufacturing industry in the United States has accelerated the development of P, and the employment rate has improved. The rise of household income and the promotion of consumer purchasing power have formed a healthy chain. In its last US economic analysis in 2013, Goldman Sachs estimated that the growth of the US economy in 2014 could accelerate to above the trend level as a result of the significant drag from fiscal drag and the growth of private sector revenue. Statistics from the retail industry also corroborate this point. Data from the US Department of Commerce show that US retail sales in November 2013 increased by 0.7%, an increase of 4.7% over the same period last year. Among them, clothing and clothing sales in November 2013 increased by 4.1% over the same period last year. Matthew, chief executive of NRF, said consumers' purchase of their favorite products on Thanksgiving weekend showed that their confidence and willingness to spend were steadily improving. Jack, chief economist of NRF, added that consumers once again proved their driving force for economic growth, and in general, the purchasing power of consumers was released on this holiday. Although American Thanksgiving and Christmas holidays were shorter in 2013, the US economy improved, consumption power increased, and retailers' price reduction and business hours extended, so that the overall sales situation improved. < /p >
< p > < strong > > the trend of "purchasing China" has not changed to < /strong > /p >
"P > consumption" a href= "http://www.91se91.com/business/" > market "/a" warmer boosted the confidence of retailers, which also made the formulation of clothing brand new year's procurement plan put on the agenda. In recent years, the textile and garment production base has shifted to Southeast Asia, but in the short term, it is not realistic for the industry to transfer large quantities of goods from China to neighboring countries. David Bourne Baum, founder of Third Horizon, a global clothing industry research consultancy, said: "clothing manufacturing destinations are far from finding only the lowest labor cost. In choosing the best destination for manufacturing, the cost obviously does not include only raw materials. Enterprises also need to consider plant costs, utilities, financing, transportation, import tariffs and warehousing, reliability, infrastructure, availability yarn, cloth, dyeing and accessories, ethics and environmental compliance. China not only has all this, but also has other unparalleled advantages: if we rely on improving productivity, China's clothing output has doubled since 2005, and China's production capacity in spinning, knitting and weaving accounts for 60%~75% of the world. From procurement to every aspect of raw materials, China has a highly efficient infrastructure for garment production, efficient transportation and convenient customs management for product logistics. " < /p >
< p > a person in charge of a clothing company in Jiangsu said that some of his American customers had transferred some of their orders to India and Bangladesh. However, after making a few orders, the effect was not ideal: the delivery time was delayed, and the environmental indicators of the products were not up to standard. Finally, these American customers are returning their orders back to China. Although production costs in mainland China are relatively high, subsequent services and product quality can be guaranteed. < /p >
< p > China's textile and garment enterprises have won the favor of American businessmen through their consistent production capacity. At the same time, they also need to use professional procurement platform to set up corporate image and meet new customers. Chen Yanping, the exhibitor of the Shanghai Pegasus import and export trading company, who has participated in more than one New York exhibition, said that the New York exhibition provided a platform for enterprises to display innovative products. Although the exhibition was rooted in the United States, the coverage of the exhibitors has extended to neighboring countries, such as Chile and Canada. Today, efforts to make intensive farming in traditional markets and expand the scope of business with well-known and influential exhibitions have become the development strategy of export-oriented textile enterprises. < /p >
< p > < strong > exhibition manifests multifaceted value < /strong > < /p >.
< p > after many years of development, the results of the spring exhibitions in New York are obvious to all. In the aspect of exhibition, the spring exhibition of New York in 2013 was distributed according to the product category, and there was a popular trend in the middle area of the exhibition. In terms of exhibition service, in view of the characteristics of "strong manufacturing and weak Exhibition" of Chinese exhibitors, the organizers will also provide specialized exhibition proposals according to the characteristics of different enterprises, help them to enhance the visual effects of exhibits in limited space, and display products to the global buyers better and more accurately. < /p >
The New York spring exhibition in P > 2014 pays more attention to improving the commercial docking effect. The organizer will cooperate with the online B2B purchasing community Tradegood to organize the docking links to help buyers understand the exhibitors' situation more accurately and deeply, and then choose partners suitable for them. < /p >
During the exhibition P, the organizers will also organize people in the industry to hold many diverse and informative forums and lectures. For example, the trend of the 2015 spring and summer trend brought by the trend expert Cassandra Tsakins of Stylesight website is about the lifestyle and culture that will lead the design and product development. The Lenzing Co denim Project Manager Michanel Kininmonth will lead the industry to explore the way of innovation and how to achieve sustainable development. The trend of color in spring and summer 2015 will be presented by Laurie Pressman, consultant of Pantone color agency. On the second day of the exhibition, Nate Herman, vice president of the International Trade Department of the American Apparel and Footwear Association, will lead several other industry experts to explore future global sourcing trends. Professional audiences from the United States and Asia can learn professional information from them. < /p >
In addition to < a href= "http://www.91se91.com/news/index_c.asp" > industry trend < /a >, the representative of the US business representative office will also lead the participants to look forward to the latest progress of the trans Pacific Strategic Economic Partnership Agreement (TPP), the trans the Atlantic trade and investment partnership agreement (TTIP) and the trade policy, with a view to providing essential information for the participants to P. < /p >
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