Designers Gathered In The World's Third Largest Home Textile Market -- Zhihao Village

The reporter walked through the morning mist filled with chill, and came to the remote village of Zhihao village located at the junction of Tongzhou and Haimen in Nantong. In front of it, it was a scene of steaming.

"There are so many customers today and the market is looking up!" Yang Zhengdong, who was forty in the early stage, wrapped a draft for a foreign buyer on the front of his booth. He told the reporter happily that a morning market had sold more than 40 copies of the draft, and the creativity in his mind was transformed into a real gold and silver coin of about 100000 yuan.

The exhibition scene, busy not only Yang Zheng east one. "When you see your design works with so many people's recognition, you feel like you are coming to the right place." Liu Cui once designed fabric pattern in a large state-owned enterprise in Liaoning. He came to Zhihao village to create a studio 6 years ago. Nowadays, he has more than 20 professional designers, and develops more than 1000 high-grade flowers in one year. The price is between 2000 and 5000 yuan, and the excellent design can be sold to tens of thousands of yuan.

In the market, various kinds of personal design studios and offices are dazzling. As the first home textile group enterprise to set up a professional design company, the "golden sun" has become a local textile enterprise. Zhihao Village The most dazzling banner of home textiles creative design.

"Without their original design team, it is impossible to have their own core competitiveness." Yuan Hongbing, chairman of the golden sun group, a native born and selling fabric, proudly told reporters that he recruited creative designers for the whole country 10 years ago. At present, the Institute has 4 design institutes specializing in flower pattern, style and brand design. The research and development team has more than 120 people, many of whom are top domestic design experts, and the company has invested more than 20 million yuan a year. Liu Xiaoping, director of the golden sun home textile design and Research Institute, said there was a flower pattern designed by themselves, and the sales volume was over one hundred million after the product was put on the market.

At present, more and more Zhihao people have seen the "money road" of creative design. More than half of the home textile enterprises have set up their own R & D team, and there are more than 100 affiliated companies. More than 5000 creative designers are dreaming of gathering from all sides to this small village, hoping to dig gold by their own ingenuity.

So many Home textile designer Behind the small village is the local emphasis on intellectual property protection. Not far from the trade exhibition hall, it is the first town village level copyright management institution, Chi Hao market copyright management office. The popularity here is no worse than the exhibition hall. A group of people took the draft that they just bought from the fair and crowded it at the registration desk. "The first time to buy a painting is to register here for" insurance "so that the draft can really be for all of me! Zhang Minquan has just bought 4 manuscripts, and the" insurance "in his mouth is about the flower type copyright registration. After entering the system, he officially owns the copyright of the 4 paintings.

Although the office was built on the "Copyright Office", the first professional market intellectual property trial court in the country was very cold. The judge on duty explained to reporters that everyone has a strong sense of copyright protection, and the copyright dispute case has obviously dropped. "We are cold and cheerless here, just to illustrate that the copyright market is hot." The United Nations World Intellectual Property Organization (iwipo) has also visited the village of Chi Hao many times. It is also surprised at the meticulous copyright protection work in the area. It has been identified as the world's first excellent demonstration site for copyright protection.

Perfect intellectual property right The protection system not only attracts more and more domestic designers, but also attracts many foreign designers. The Fair attracted 48 famous design companies from Britain, the United States, Sweden and other countries to come to the stall. Ke Derong, the designer of Italy for the first time, brought more than 400 elaborate drawings. He said that many designers in the circle have heard of Zhihao village, and know that the painting trade is flourishing and copyright protection is in place.

Today, Zhihao village, Chinese and foreign home textile designers gathered, sparks of creativity collide every day. More than 30 thousand new flower types can be launched every year, with copyright transactions amounting to more than 30 million yuan. The fresh pattern brought by the creative design industry has greatly promoted the sale of the product itself. Zhihao village's home textile products are currently sold to large and medium-sized cities in China and more than 100 countries and regions, with an annual turnover of about 40000000000 yuan, becoming the third largest home textile market in the world after the Fifth Avenue in New York and Frankfurt in Germany.