The Form Of The Net In The Wholesale Market Is Larger Than The Content.

The news about the relocation of the wholesale market in the zoo has attracted much attention from all walks of life. Under the background of the impact of the electricity supplier and the development of the city, the wholesale market of large cities has become a hot topic of discussion in the industry. P

The reporter found that some traditional wholesale market < a href= "http://www.91se91.com/news/index_c.asp" > online shopping mall < /a > has been difficult to produce.

It should be said that under the new consumption situation, the wholesale market has come to the crossroads of reform.

Whether moving or trying to touch the net, the wholesale market should play an important role in the industry while adapting to the needs of urban development.

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< p > < strong > Shangshi online mall continues to dystocia < /strong > < /p >

< p > in 2012, Beijing announced that the star project of Xiushui group would be silent after 200 million yuan was set up to build Xiushui online mall.

According to Xiushui's planning, Xiushui online mall was launched in September 2012.

In October 2012, Xiushui online shopping mall had launched the information on investment promotion.

However, as of now, Xiushui online mall has not yet been launched and is in the "preparatory stage".

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"P > Xiushui has told reporters that Xiushui online shopping mall will be different from the traditional B2C e-commerce platform, mainly consumer goods, around the" single product "concept to build online stores.

Xiushui online shopping mall requires every businessman to come up with the best product of a physical store as the main product.

At the same time, we can also sell some other products.

However, Xiushui electric providers recently told reporters that the form of Xiushui online mall will be different from any existing form of electricity supplier, "it will be very interesting."

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< p > according to the cooperation agreement, as its strategic partner, China net library will be responsible for the construction and maintenance of Xiushui online mall technology platform.

The Agel Ecommerce Ltd established in Xiushui Street is mainly responsible for business management such as investment promotion, service and coordination.

However, when the reporter verified to China net library, he was told that they did not have Xiushui online mall project.

The above Xiushui electric business people have not set this right, but the news before that is planning.

As to whether the plan has changed before, the person said that everything is still in preparation.

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< p > as Beijing's famous foreign a href= "http://www.91se91.com/news/index_c.asp" > wholesale market < /a >, Xiushui's attempt to electronic commerce will not stop.

Reporters found that Xiushui has launched the public micro signal "Beijing Xiushui Street market", and vigorously promote in the subway.

But at present, the account is only a marketing platform for Xiushui Street merchants. It is not an online trading channel.

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< p > < strong > Dynamic batting net becomes empty shell < /strong > < /p >.

< p > in the public opinion of a wave of movement outside, the zoo clothing wholesale network (hereinafter referred to as "dynamic batch net") has become the blind spot of people's attention.

In the Xicheng District e-commerce festival in November 2012, the mobile network was a key project introduced by the government of Xicheng District.

According to the introduction, the traditional clothing wholesalers of the century day clothing market will pfer the current entity business to the dynamic batch network.

The mobile batch network will be the first batch of settled merchants to conduct business and business process testing. The mobile batch network will provide funds, technology, personnel and equipment for all businesses to support and service.

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Less than P, the mobile baton network, which relies on the century sky music, did not become a professional service platform.

Reporters registered to move batch network found that although the dynamic batch network has carried out a detailed classification of goods, as many as hundreds of items, but the entire site has only 129 commodities, and there are pictures showing that goods can be purchased without exception, showing "0 stocks" and "0 pactions recently". At the same time, more than 90% categories of entries are blank.

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P also has expectations for e-commerce. There are Julong foreign trade clothing wholesale market, relying on more than 1000 independent wholesale traders, Julong online mall planning is a franchise trade clothing wholesale + retail as a B2C platform, it hopes that the form of physical stores + online stores can provide a variety of sales channels for merchants to enter.

However, Julong online mall is also blank.

A senior dealer in the wholesale industry said that no matter whether it was the dynamic batch network or the Julong online shopping mall, it was decided to make online channels. One was because the electricity supplier's extrusion was too serious. In addition, under the challenge of the overall economy, it was also necessary to "give the merchant an account".

In the view of these people, most of the wholesale market touches the net only "formalism", is the face project, but also can stabilize the merchant.

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< p > < strong > online and offline low-key fusion < /strong > < /p >

< p > despite the fact that touches become the trend of the whole entity retail, touches are not an easy task for the wholesale market that has neither brand superiority nor scale advantage. Many wholesale markets also stick to their original sites and wait for customers to come.

The director of Beijing temperature building, Dahongmen, Beijing, told reporters that Jing Wen mansion does not provide a network sales platform, and there is no WiFi in the building.

However, this does not affect the shops in the market to open up online channels in the form of Taobao stores.

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< p > < --EndFragment-- > consumers Miss Wu bought a baby product from a shop on the Jingdong platform. The courier received showed that the delivery place of the product was Bai Rong mall.

According to a survey, more than 70% of Beijing's small commodity wholesale markets involve or involve online channels.

For offline merchants, the low cost online shop is a channel that can not be ignored when rents are high and sales are sluggish.

A businessman from Wantong mall told reporters that the current business is far less than the previous few years, and the volume of traffic has been significantly reduced. Most of the old customers are maintained by Taobao stores and WeChat.

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< p > reporters saw on the Tian Le side of the century, in a row of simple houses, Shun Feng, Shen Tong, Tantong and other courier companies were readily available, each door was filled with a large number of goods, about 17 o'clock every day. When the market was closed, it was time to queue up for the express points.

According to reporters, Shun Feng at this point of the staff there are 6 people.

In addition, Beijing Shen Tong told reporters that Shentong had 3500-4000 units in the day, and accounted for 3/4 of the zoo's entire network.

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< p > but it is worth noting that when online occupies an important share gradually, the sense of existence of offline stores gradually weakens, or even becomes a warehouse, and eventually withdraws from the market.

After all, the annual rent is also a great expense.

In the 21st century, the director of Tian Le shopping mall said that the average shop contracts were signed for one year, with a rent of more than 20 thousand -4 yuan / month, but the rent of the shops in gold lots exceeded 100 thousand yuan / month.

The introduction of Jing Wen mansion introduces a cheap 20 thousand yuan a year, and the staircase shops are more expensive, and the rent is about 140 thousand yuan.

While Julong's foreign trade is the hottest, it needs a rent of about 200000 yuan a year.

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< p > < strong > expert advice < /strong > /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > net form > /a > should be diversified < /strong > /p >

< p > electronic Beijing Statistical Bureau found that the number of losses increased by 11.8%, reaching 1318, occupying more than 30% in the survey of key wholesale enterprises in 2013 1-9.

At the same time, data show that the main business of the wholesale market grew by 7.4% over the same period last year, but the operating cost increased by 8.3% over the same period last year.

The former is 28401 billion yuan, and the latter is 27469 billion yuan, almost flat.

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< p > the North business research institute thinks that the wholesale market touches the net is the general trend, but the concrete form may be more diverse.

The online exploration of Yiwu's small commodity wholesale market is not only B2B's purchase in Yiwu, but also B2R (Business- to- Retailer, merchant to retailer) platform public network, warehousing + Internet for retail wholesalers.

Purchasers purchase products through the Internet, and goods are sent directly from warehouses.

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In addition to that, P, a professional wholesale market, such as Malian Road tea, Liulichang antiques, new hair vegetables and fruits, also began to touch the net. And because of the special category and the concentration of customers, they had more imagination in the net.

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