The Rise Of C2B Mode From Private Subscription

< p > the most recent movie "private order" is about the "four dream group" composed of the characters in the dramas produced by Ge You and others. According to the special needs of the customers, tailor-made "dream plan" is tailored to them, and finally the wishes are realized one by one.

If this phenomenon is explained by Internet vocabulary, it is C2B, which is likely to become the most popular business mode of Internet after O2O in 2014.

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< p > < strong > what is < a href= "http://www.91se91.com/news/index_f.asp" > C2B < /a > < /strong > /p >

< p > about C2B, narrow sense is different from B2C's reverse e-business mode. By aggregating distributed but large number of users, a strong purchasing group can concentrate on purchasing business, also called reverse customization or customization, but this obviously underestimates the power of business change brought by C2B.

The general understanding is the business model initiated by customer (Business) to respond quickly, namely, what the customer needs and what the enterprise produces.

The core of C2B is the change of the role of consumers, from the passive responder of the traditional industrial era to the real decision-maker.

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The rise of < p > strong > C2B < /strong > /p >

The rise of < p > C2B is the inevitable result of "a href=" http://www.91se91.com/news/index_c.asp "Internet" /a "from the edge to the central government.

If you want to draw a watershed, it can be traced back to the real start of the Internet in 2000.

During this period, consumers were first awakened. From the extreme shortage of commodities to the extreme flooding of goods, the Internet gave consumers more choices of consumption with the lowest threshold. The convenience of information exchange reconstructed the new consumption habits of consumers, which reflected the more stringent requirements for the quality of products, and the urgent need for personalized demand.

The awakening of traditional business is much slower than that of consumers. Most of them are forced to carry out self revolution. Some of the prophets who are in the front line of IT industry take the lead in adapting to this new trend, and inject consumer centered business philosophy into their own business system.

During this period, the most successful one is Xiaomi, although the post industrial era company is still using the production mode of the B2C era, it has already seen the consumer centered trend in the C2B era.

If we stand in the farther business perspective, we may find that one of the key factors for the success of millet is to grasp the essence of business in the era of Internet economy. The essence of business is "consumption center". < /p >

< p > < strong > C2B exists several forms < /strong > < /p >.

< p > if the difficulty and level of implementation are taken into consideration, the existing modes of C2B are as follows.

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< p > the first is customization.

That is, by aggregating the needs of customers, we will organize mass production to facilitate consumers.

Tmall double 11 pre sale, that is, this form.

The process is to advance the deposit to seize the double 11 preferential price quota, and then make the payment on the day of double 11, which is the biggest highlight of double 11 Tmall.

From the double 11 preheating stage, the degree of popularity of the pre-sale products of each business can be seen in one or two, which has brought about a great increment and laid a foundation for 35 billion of the double 11 days.

The significance of this form of C2B to sellers is that they can lock in user groups in advance, which can effectively alleviate the waste of resources generated by blind businesses in B2C mode, reduce the cost of production and inventory, improve product turnover rate, and play a great role in promoting resource conservation in commercial society.

Juhuasuan and group buying are also part of the customization.

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< p > second is < a href= "http://www.91se91.com/news/index_c.asp" > module customization < /a >.

Customization is only a convergence of consumer needs, and does not involve the customization of the B link itself.

Leading C2B modular customization is Haier.

Haier is the first appliance manufacturer to introduce customized concept in China. Haier can choose volume size, temperature adjustment mode, door material and appearance pattern through Haier mall.

Green orange mobile phones on the Internet in 2013 are also typical modular customization products, and the parameters such as camera, screen and memory can be customized.

This kind of customization belongs to the shallow customization in the C2B business mode. It provides consumers with a modular and menu oriented limited customization. Considering the cost of the entire supply chain pformation, it is not very realistic to provide personalized customization for every consumer.

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< p > third is deep customization.

Deep customization is also called participatory customization, and customers can participate in the whole process of customization.

The manufacturer can customize completely according to the individual needs of customers. Each product can be regarded as an independent SKU. At present, the most mature industry of deep customization is clothing, footwear and Furniture Customization.

Take custom-made furniture as an example, every consumer can customize completely according to the size, style, and function of the apartment. For the current apartment size, this fully personalized customization meets the core demand of consumers for space utilization and personalization, thus eating the market share of finished furniture.

The core problem of deep customization is how to solve the contradiction between mass production and customization.

The typical representative of deep customization is customized furniture enterprises, which is called "the model of pformation and upgrading of traditional industries". This is a deep integration of IT technology and Internet technology. This problem is solved through its design system, online order management system, bar code application system, mixed production and production process system.

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< p > if it is divided from C2B product attributes, it can be divided into physical customization, service customization and technology customization.

The clothing, shoes and furniture mentioned in the custom case are all made in kind.

Not long ago, McDonald's Corp was testing the "hamburger customization" project in the southern California market. It also belonged to physical customization. The project provided more customization space for diners. It could be selected in 20 kinds of hamburger ingredients through the menu installed on iPad.

In addition, there are 3 new high priced special hamburgers in the menu.

And service customization people are more familiar with home care, tourism, wedding, club and other high-end industries.

The most advanced direction of technology customization is 3D printing technology. As the "popular star" in the scientific and technological circles, 3D printing has been widely used in aerospace, medical, food, clothing, toys and other fields. While expanding its own territory, it has also changed people's traditional concept of manufacturing industry.

3D printers are also products of the C2B era. If we can solve the problem of rapid mass customization, we will trigger the next wave of industrial revolution.

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