"Vanity Size" Is The Most Popular Fashion Brand In Europe And The United States. H&M Has Complained About The Size Of The Garment.

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< p > recent news, the Swedish fashion chain clothing brand < a href= "http://sjfzxm.com/news/index_c.asp" > H&M < /a > the company recently suffered customer complaints, the reason is that the company used the "M" code to deduce the "a href=" http://sjfzxm.com/news/index_c.asp "big size" /a "clothes" advertisements in the Catalog Catalogue, causing misleading consumers, but at present, there is no solution.

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< p > > foreign media "the local" reported in January 13th: H&M spokeswoman < a href= http://sjfzxm.com/news/index_c.asp > H can Andersson < /a > stated in a statement that the number of codes suitable for models in advertising photos is 44, and the clothes she wears in this picture are also this size.

Recently, due to the storm of advertising photos, a lot of criticism has hit the Swedish clothing retail giant, and critics even come from the former national swimmers.

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< p > last week, H&M's latest a href= "http://sjfzxm.com/news/index_c.asp" > catalog "/a" was distributed to hundreds of thousands of Swedish people. However, in recent days, complaints from consumers have been received.

In catalogues, many models in tall costumes are depicted as "standard" or even "thin".

People are beginning to discuss what it means to increase the code, and whether H&M company operates a href= "http://sjfzxm.com/news/index_c.asp" > size < /a > /p.

< p > on this issue, < a href= "http://sjfzxm.com/news/index_s.asp" > Andersso < /a > n said: "all of us wearing large size models are in the size of 44-54."

However, some online surveys refute his remarks.

The international agency of model Sabina Karlsson announced its size 40 yards on the Internet, and her Swedish agent Mikas also indicated that the size was 42.

Anyway, her dressing size broke H&M's own definition of the size code.

In the uniform code standard, 40 yards are equivalent to H&M's middle code.

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< p > but within a few hours, Mikas's website has updated Karlsson's home page and positioned its dress size by 42-44 yards.

"H&M confirmed that model Sabina wore 44 yards of clothing during the commercials, and she was also very well dressed, so she asked the website to coordinate the relevant dress size data."

Mika Kjellberg, founder of Mikas said.

However, this explanation has not satisfied most critics.

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< p > Swedish correspondent Frida Boisen said in the report: "of course you can wear 44 yards of clothing to a girl who usually wears only M yards."

According to this logic, any size of smaller code can be called XXXX.

He appealed to H&M companies to stop cheating consumers.

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Emma Igelstr m, a former professional swimmer, has written a book about her struggle against gluttony. She is also one of the consumers who receive the catalogue. P

She was shocked by the photos in the advertisements and expressed great concern.

She said: "the above models look like standard girls, and even smaller.

I am more solid than her. I wear M code in H&M clothes. "

She believes that the definition of size in the catalog is ambiguous.

"H&M companies need to be responsible because they are also sponsors of the Swedish Olympic team.

But because of this advertisement, people will further strengthen the idea that "super thin" is the best shape.

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< p > in recent months, this is no longer a a href= "http://sjfzxm.com/news/index_s.asp" > H&M fashion chain corporation < /a > the first case has been accused of playing misleading advertisements and issuing problematic body pictures.

In November last year, a H&M spokesman was pushed to the top of the storm because he agreed that some of his company's models were very thin, although at that time, the company apologized for public opinion, but it did not make any measures to solve the problem.

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< p > Andersson said: "if we a href=" http://sjfzxm.com/news/index_s.asp "> advertisement < /a > these photos are disturbing to anyone, we have no regrets, this is not our original intention.

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< p > change the size of the way of marking is now very popular in Europe and the United States, fashion analysts call it "Vanity Sizing", that is, "a href=" http://sjfzxm.com/news/index_s.asp "vanity size /a".

Psychologists believe that this is a comfort to the guests, while economists believe that vanity size produces "looks very beautiful" effect, will help businesses earn more money.

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< p > although we can not use specific figures to explain how much money the vanity size has made for these high street brands, or how many customers the "underwear brands that are good at making big cups" have pleased.

Many brands are constantly joining the "vanity" team. Besides these sensitive fast fashion brands, the British media reported that "a href=" http://sjfzxm.com/news/index_s.asp "Martha store" /a "began to pay attention to the" vanity scale "and put it into practice.

Another interesting thing is that a professor named Kinley at the University of Texas at the United States has conducted a survey of vanity scale. His survey shows that clothes priced below US $50 are usually marked by regular sizes, but the higher the price or the more personalized and fashionable brands are, the smaller the size will be.

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