Shenzhen Lingerie Industry Association Holds "Innovation On Fingertips"

The outbreak of mobile Internet, represented by WeChat and smart phones, has affected the whole society. It brings enormous business opportunities and poses great challenges to the underwear industry. On the afternoon of January 14th, the Shenzhen underwear industry association and the Shenzhen City Association of network operators jointly held the "fingertip innovation" on the 18 floor of the NEO building in Shenzhen, 2014 - the mobile marketing micro lecture hall in the underwear industry. This micro lecture activity aims to help more underwear member enterprises to deeply understand mobile marketing, and has invited experts and business representatives from the mobile information field to share it. The classic case of mobile marketing. Hui Jie group, Xi Shi Er, Yi Si AI La, Weiner Bela, Meng Yi Shi, Yi Qi, charm curve, Wan Kang, Ya Fang Ting, Anfei Dale, enticement password, Chun Du, colorful, June rose, Divina, Han lier, Palli show underwear enterprise representatives responsible for this event.

At present, the traditional channel and e-commerce are in full swing, and the competition of mobile Internet is coming. Under such circumstances, how to transform the competition from the previous products and channels to the competition between consumers and mobile terminals has become the most concerned topic for all enterprises.

At the meeting, Yang Qingyun, the Deputy Secretary General of Shenzhen underwear industry association, made a keynote speech on "underwear enterprise and mobile innovation marketing", and analyzed and challenged the challenges faced by underwear enterprises and how to use mobile Internet to carry out mobile marketing innovation. Then, Mr. Yu Jun, general manager of Dongguan new feeling underwear e-commerce, shared the theme speech of "where are we going after Tmall" as an enterprise representative and the audience at the scene. As a senior Internet user who worked in Tencent, Mr. Yu Jun has made 7 days and 1 billion sales miracles in Tencent pat. An accurate analysis of the situation has been made. It is pointed out that the underwear enterprises should step up the layout of the mobile e-commerce based on the construction of e-commerce platform as a strategic investment, so as to adapt to the increasingly fierce competition in the industry.

Then, the new media operation and promotion professional organization, Shenzhen, general manager of new media company, Tao Sheng, shared the "voice - the new media dissemination of traditional enterprises" at the scene, and explained how the traditional industries learn from other fast moving consumer goods to carry out the new media operation of the garment enterprises, providing a new department for underwear enterprises. Unification guidelines.

In the final dialogue session of the forum, Mr. Liu Tiebing, general manager of the director and e-commerce Department of Hui Jie group, said that for the rapid development of the mobile Internet and WeChat platform, Hui Jie group is also paying close attention to it, and in May 2013, it pioneered the e-commerce business division in the underwear industry, and actively carried out the strategic layout of mobile marketing. In addition, the above speakers also made detailed discussions and answers to the problems of underwear enterprises' mobile innovative marketing ideas, micro marketing operation, team building and other issues, which brought a traditional industry and mobile technology innovation collision to the representatives of the underwear enterprises.

This event is the first time for the underwear industry to build a mobile innovation hall for the rapid development of the mobile Internet. It has played an important role in guiding and reference for the mobile information construction, layout and innovative marketing of the underwear enterprises. It is an innovative sharing and discussion of the underwear industry in Shenzhen. In a sense, it promotes the underwear industry to move. Reform and innovation of marketing channels.