Tmall Sellers Switch To Fast Selling Cross Border Electricity Providers And Domestic Electricity Providers Mutually Beneficial Symbiosis

< p > in the past 2013, a large number of Taobao sellers and Tmall sellers poured into the fast selling line and began to travel abroad.

On the one hand, Taobao sells a large number of sellers. On the other hand, it also introduces various strategies to help domestic retailers make foreign trade, such as novice help plan, Amoy sale function, etc.

< a href= "http:// http://www.91se91.com/news/list.aspx? Classid=101112107102" > domestic trade seller < /a > there are many successful cases in foreign trade market. However, opportunities and risks coexist, and the key is to find the right way.

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< p > Hugo net learned from the January 16th report of "billion power network" that VaLS, the brand of men's clothing developed from the flagship store of Tmall, now has more than ten operating platforms.

The hot selling in the domestic market prompted it to make a decision to fight overseas markets.

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Yang Xiaoying, the head of P VaLS, said that before opening a shop, he studied many fast sellers of men's clothing category, and found that although some of the small sellers were rough in product shooting, simple in page display, and the baby described the Chinese in English, sales were amazing.

This has greatly increased its confidence and officially entered the express sale in April 2013.

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< p > Yang Xiaoying pointed out that the focus of VaLS's work shifted from May to sales.

Because of the strong backing of Tmall stores, its export platform has many natural advantages, such as capital, supply and shop decoration. However, due to the distinct difference between the target customers and Tmall stores, there are still unavoidable problems encountered.

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< p > according to its description, the first problem is product selection.

The differences between Chinese and Western cultures lead to different aesthetic views. Tmall shop's explosive money may not be noticed in fast selling.

In addition, the size difference between China and Western countries caused the size of the edition to be unsuitable, because the male bodies in foreign countries were generally tall and strong.

To this end, VaLS has developed products for the fast selling market, giving some advice to the product department from the perspective of foreign buyers from the perspective of clothing consultant, and tailoring the size of foreign men to make super size clothing.

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< p >, then, VaLS began to create a burst of money on the fast selling platform based on the operation experience of < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107108" > Tmall < /a >.

On the choice of money, combined with western customs and culture, it is designed by Westerners' aesthetic taste and treated differently from Tmall stores.

In terms of price, VaLS chose a pricing strategy that meets the psychological expectations of the public to win the price.

In promotion, VaLS takes the initiative to promote sales, such as the use of through trains, the use of platform promotions, promotion and promotion of store and product traffic by many times, and accumulation of potential buyers.

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< p > for the price competition in the industry, Yang Xiaoying said that VaLS refused to take part in the competition.

According to the category of fast selling men's wear, the price of VaLS products is slightly higher.

Because of its long-term fixed suppliers, its ex factory price is relatively stable, so it will not have much impact on the price change of fast selling products.

Its strategy is to grasp quality and service, virtuous circle, and price is not enough to pose a threat.

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< p > in addition, in terms of logistics, based on the long-term cooperation between Tmall VaLS store and EMS, it also chose China Post air bag in quick selling.

It is understood that all products of VaLS are small packages, and foreign markets have reached dozens of countries. Among them, orders from Russia and Belarus account for 50% of total sales.

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< p > Yang Xiaoying also revealed that VaLS is ready to start a new trial in 2014.

During the big gambling period, the parcel destined for Russia will go all the way to the land.

In order to attract American buyers, VaLS will set E postal treasure as free mail. Although the cost is improved, the pportation will be safer, the buyer will benefit more, and will also be more in line with its long-term interests.

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< p > it is understood that < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107101" > VaLS < /a > online speed sell less than a year, the development speed is very fast, is a relatively successful representative of early Tmall.

Judging from the recent 90 days, the number of active visitors exceeds 170 thousand, much higher than the average of platform 8830, while the number of buyers is about 2500, the odd number is more than 3000, and the amount of orders paid successfully is more than 85000 US dollars.

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