The Power Of Fashion Design Is Gradually Expanding To The West.

What advantages and disadvantages does Sichuan have in developing the textile and garment industry? How can Sichuan's local brands, represented by Chengdu, tap their own culture and make it into the fashion industry? How can we better absorb and learn from the successful experience of the development of industrial clusters at home and abroad? < /p > p

< p > on the 2013 Chengdu fashion week, a number of business people and designers fully affirmed Sichuan's role in promoting the trend of fashion design to the West. It also expressed confidence in opening up the "a href=" http://www.91se91.com/news/index_h.asp "Sichuan market < /a", and also made a new layout for the development of 2014.

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< p > < strong > Europe > /strong > /p >

< p > < strong > talent strategy is the first to do the culture of foot horse > /strong > /p >

As a newly rising enterprise, P has a strong sense of innovation and innovation. It can be felt from the conversation with vice president of the company, Zhong ya.

In his interview with the clothing times, Zhong Ya said: "although Chengdu has a good industrial foundation, the development of the local garment industry is also limited because of the shortage of talented people.

For this reason, many Sichuan clothing enterprises have taken the initiative to go out very early, which is relative to the excellent clothing resources at home and abroad.

The launching of the Chengdu fashion week, in addition to providing an effective display platform for local brands in Chengdu, has also attracted more attention from Chengdu's clothing industry. Local clothing enterprises can also pass the fashion week platform, and many excellent designers and brand operators can pay attention to Sichuan's brand enterprises and cooperate with us in depth.

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In the past two years, China's garment industry has met with great challenges. Especially in Sichuan, it belongs to extensive and rapid development, leaving behind many bottlenecks. On the one hand, it is just in the face of the global economic depression. On the other hand, the most important thing is the domestic textile and garment industry's impact on the development of urban brands and the impact of international brands. The most important thing is its own problems. The concept of brand operation, the level of management and management, the quality of talents and so on are relatively lacking, especially the lack of outstanding designers, retail management talents.

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"P >" as "Europe", then focus on its own development, seek its own unique positioning, and put the strategic and cultural construction of talents in an important position.

In the next 5 years, we hope to be able to walk to the front line of men's clothing brand in China.

Of course, this is not our ultimate goal.

Zhong Ya said.

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< p > in his opinion, in recent two years, he has done some promotional work related to brand culture.

"From the beginning of the founding of the brand, the brand connotation is related to the horse culture. The European brand culture continues the lineage of chivalry culture.

In 2013, we realized the importance of brand culture.

2014 is the year of horse. For Europe, it can grasp the opportunity to surpass other brands.

In 2014, we put forward the slogan of "horse year and year of pportation". Through the unique positioning of the brand, all Chinese men can agree to accept the culture behind the < a href= "http://www.91se91.com/news/index_h.asp > brand < /a >.

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At the same time, P also sought excellent designers both at home and abroad, and introduced buyers, which not only made the product line more popular, but also better controlled the sale of retail terminals and reduced inventory pressure.

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< p > < strong > Lei Di Po Er < /strong > /p >

< p > < strong > clothing should be developed as a cultural industry < /strong > < /p >

< p > in the fashion week of Chengdu, Ray Tibor (Raidy Boer) takes the theme of "leaving Italy's sunshine in Chengdu" as the theme, presenting the graceful and fashionable style of modern urban male.

This issue is divided into three parts: the first part is Raidy Boer (Ray Tibor): Italy City Concerto.

2014 in the spring and summer, the classical architectural art of Palermo will be decorated with the beautiful colors of the boats and yachts on the Lake Como.

The second part is GHILARO (Ginano): a style driver.

Neon yellow, pop persimmon orange, Klein blue, Hulun Buir green also become the main color of the 2014 spring and summer CHILARO brand clothing.

The third part is Ferrante (Ferrante): the combination of fabric and color blend into the ladybug element, and the ladybug is lucky in Italian.

All kinds of ladybirds, as the logo of Ferrante's "colorful" concept, enhance the brand awareness of consumers in the "colorful world of men".

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Ray Tibor, vice president of P Clothing Co., Ltd., told reporters in an interview with "clothing times" that with the development and change of garment industry in recent years, 80 and 90 after the crowd has gradually become the main consumer of the clothing market.

To this end, China's garment industry should change its past development pattern of emphasizing business and leisure and pform into young leisure style.

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< p > in 2014, Ray Tibor made some adjustments in the pricing strategy, reducing product prices, first reducing procurement costs, followed by lower operating costs.

Lu Shan thinks: "garment industry enters the meager profit era is inevitable."

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At the same time, China's garment industry should also change the past labor intensive industry development mode. In the future, the clothing industry will only be upgraded to the cultural level, and the local garment industry will be built to the direction of the cultural industry. P

This requires local clothing enterprises to develop brand culture connotation and enhance design innovation ability.

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< p > for the development of local clothing industry in Chengdu, Lushan believes that Chengdu garment industry must first do a good job in supporting the upstream and downstream industries in the construction of industrial parks, first establish the market, and attract the entry of large enterprises to drive the development of the whole < a href= "http: //www.91se91.com/news/index_h.asp" > Industrial Park < /a > area.

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< p > < strong > Ming Rui < /strong > /p >

< p > < strong > Wedding dress must go its own way < /strong > /p >

< p > in the theme of "ONE DAY, YOUR DAY" after the show, Cai Zhonghan, director of Ming Rui, accepted the interview with the clothing Times reporter.

In the interview, Cai Zhonghan shared his thoughts and purposes of attending the fashion week in Chengdu, as well as his views on today's wedding market and his future development plan.

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< p > Cai Zhonghan said that the works released coincide with the works of "Ming Rui Cai Zhong Han wedding dress show" on March 2013 China International Fashion week.

The purpose is to let more people understand the fashion trend of wedding dresses.

If you want to see the announcement of the new Swiss wedding dress, we will wait until the October 2014 China fashion week.

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< p > "the works displayed on the T stage basically can be found in the famous Swiss wedding dress shop, the average price is about six thousand or seven thousand yuan, and the famous Rui implements the global synchronous price."

He believes that the Chengdu market is a powerful consumer market, so the next step of the famous Swiss wedding dress may be a plan for Chengdu's development.

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< p > although domestic sales account for only 5% of the company's overall business.

But Cai Zhonghan believes that this is a product's strategic issue. In the long run, there will be a fundamental change in the Chinese wedding dress industry in the next 5 years, ~10.

Now people are still discussing whether "wedding dress is for sale or rent". In the future, people will discuss whether to buy a good wedding dress or to buy a high-end wedding dress.

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< p > according to the introduction, in the export market, the famous Rui mainly focuses on wedding dresses and evening dresses.

Cai Zhonghan said: "in China, wedding dresses don't have templates for you to learn, and you have to go your own way.

Like Beijing, although there have been cross shop experience before, but now in the China Trade Center also opened a famous Swiss wedding shop.

At the same time, we have close cooperation with wedding companies and photography companies. Next we will consider opening shops in hotels and areas with relatively concentrated white-collar offices.

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< p > < strong > Tom Dong < /strong > /p >

< p > < strong > GAO Ding design can be close to the people < /strong > /p >

< p > Chengdu is the place where the first store of Tom Dong brand is located.

In the fashion week of Chengdu, Tom Dong's work is mainly made of tuxedo and advanced custom dress.

Tom Dong brand designer Dong Huaiguang believes that simplicity and luxury are not contradictory, but it is no easy task to design and plate them into works.

This is the mission entrusted by the times to designers, and is also the core demand of Tom Dong brand.

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< p > for the future development of the brand in Chengdu, Dong Huaiguang said that Chengdu is a very cosmopolitan city. The consumption concept of Chengdu women is very similar to that of Westerners. Chengdu women's understanding and interpretation of fashion are also at the forefront of the local market.

Tom Dong brand can get very good development in Chengdu.

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With the development of the economy, people's living standard is also gradually improving. The advanced customization is no longer a distant thing. It is not only required by some acting stars, hosts, and public figures. Nowadays ordinary people have begun to touch the high definition market, especially in the wedding dress.

Tom Dong brand hopes to make the design of the high definition more public, more natural, simple and fashionable, more in line with the current people's "a href=" http://www.91se91.com/news/index_h.asp "aesthetic" /a ", so as to get more people's love.

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< p > as a designer brand, how should we balance the commercial and design sense? < /p >

< p > to solve this problem, Dong Huaiguang said that the designer conveys his own fashion view through his works, and the highest praise for a designer is the affirmation of his works by consumers and the market.

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< p > "this requires designers to find a suitable intersection between fashion and market."

Dong Huaiguang said that some designers may think that commercializing things will stifle art, but that is not the case. "I admit that the best ideas may not be embodied in goods, but every commodity in the designer conveys their design concepts more or less."

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< p > for this reason, after seeing more disputes between designers and distributors and agents at the ordering meeting, Dong Huaiguang prefers to use buyer's thinking to design, "this allows me to eliminate many ideas automatically at the beginning of the design."

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Dong Huaiguang, who is "optimistic" about how to deal with the balance between business and art, said: "it is the constant alternation of the roles of the market and the design that keeps me growing and finding new inspiration and inspiring me to go on." P

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< p > < strong > Elysee YANG < /strong > /p >

< p > < strong > Design moved back to Paris and insisted on "quality" < /strong > /p >

< p > in Chengdu fashion week, Elysee YANG takes "Devil Look, Angel Heart" as the theme. The designer Yang Guanhua intends to show the dressing style of urban white-collar ladies fashion through two contrasts of the female devil's appearance and angel's soul.

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< p > Yang Guanhua introduced, first of all, Elysee YANG positioned its customers in white-collar or gold collar in the first tier cities, economically independent, well-educated, most of them studying abroad, and "affordable" is never a threshold. "They are tired of the same clothes, bags and self advertised fashion all the time."

She started from the second line of the brand, and now to the more high-end line series, has trained a number of growing customers, and has been worshipping the new customers from the big brands.

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< p > but she is not a very commercial designer. Therefore, she has encountered some problems between balancing design and commercialization.

"I feel that I am not a very good business person."

This also let Yang Guanhua choose to close the terminal shop, pformation studio.

Even so, it did not let her really "release".

"I don't really like the working mode of the studio. It makes the customers and myself feel very" stressed ".

This also gave Yang Guanhua the idea of separating design from sales.

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< p > for design, Yang Guanhua has always insisted on the idea of "only fine works".

If we want to make < a href= "http://www.91se91.com/news/index_h.asp > quality design < /a >, we need designers to have pure belief and relaxed mental state.

Yang Guanhua told reporters that she first designed to convey the concept and spirit of the brand itself, so she also hoped to find consumers who knew her to buy products.

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< p >, so she made a major decision recently: redesign the design back to Paris.

"My work is more in line with European aesthetic design, and they understand my work."

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< p > < strong > WOLFZONE < /strong > /p >

< p > < strong > original designer Cowboy brand explores southwest market < /strong > /p >

For more than a year, Liu Yiqun has been committed to building high-quality, original designer Cowboy brand. P

"At present, China's Cowboy brand is still mainly based on production. In the terminal market, the recognition and competitiveness of the local Cowboy brand is not enough.

Therefore, the development of original design brand is very important to the development of Chinese Cowboy brand in the future.

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< p > in Chengdu fashion week, WOLFZONE released the theme of "jungle adventure".

Liu Yiqun, the brand designer, said that this season was designed to deepen the exploration theme of jungle and ocean.

"I think this society is like a big jungle. Young people must have the spirit of persisting in exploration.

Therefore, in the brand design, I also strive to convey this theme.

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< p > in WOLFZONE's work, Liu Yiqun uses different elements to convey the brand's "spirit".

"In this work, I use the representative of the camouflage, the animals, botanical gardens, birds and so on represent the nature, besides conveying the young people's adventure spirit, they also express the theme of harmonious coexistence between man and nature."

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< p > "at present, there are many industrial bases for garment production in China, but there are not many real designers." Liu Yiqun believes that "first of all, we must have a clear positioning, and the gradual maturity of an industry is inseparable from the support of original design.

And the development of a brand is also inseparable from the advantages of local industrial clusters, such as the birthplace of WOLFZONE in Shishi, Fujian.

Pengzhou has a lot of resemblance to the scale and pattern of Shishi. Nowadays, home textile is a mature industry in Pengzhou, and its added value can also be provided by home textile designers.

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< p > at the same time, in the market expansion of the brand, Liu Yiqun took the southwest as the main development area in 2014, and insisted on the spirit of "exploration".

"WOLFZONE has developed well in Guangdong, Guangxi, Liaoning, Shaanxi and other provinces.

Although the current way of cooperation is mainly based on traditional franchising, we are also seeking to explore new ways of cooperation with franchisees and investors in the future.

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