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Fur Trade Between China And Russia Needs To Be Broken, Fur Design Is Younger.

2014/1/19 14:56:00 150

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China and Russia are both consuming countries in the international fur industry. < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107102" > Russia < /a > has always been an important outlet for China's fur raw materials and finished products.

"P >" according to the Russian fur Association survey, in 2013, Russia imported fur from China to a total value of 2 billion US dollars, accounting for 65% of Russia's gross fur imports. "

C.Ctojiqob, chairman of the Russian fur Association.

but in the view of Deng Xiaolan, the honorary chairman of the International Fur Association Asia region, although the fur trade between China and Russia is in a good position, the trade form between the two sides is still to be solved.

January 15th, the first Sino Russian fur trade forum was held.

With the theme of "the status quo and the way out", the conference seeks to point out the way out for the development of Sino Russian fur trade in the context of slower growth and fierce competition among peers.

warm winter weather brings the market "cold current" > /strong > /p >

, as an important exporter of Chinese fur products, Russia's market performance this year is rather "depressed."

"P >" as an important season for fur sales, Russia's fur sales are not as optimistic as it used to be in the autumn and winter.

Russia's fur production industry ended January this year, the output dropped by 30%.

C.Ctojiqob said there were many reasons for the decline in fur production and sales in Russia. One of the important reasons is that the "a href=" http://www.91se91.com/news/list.aspx ClassID=101112107101 "climate warming < /a >.

"P >" Russia's abnormal climate warming this year, from November to December last year, there was a warm winter in Russia.

This weather condition has not appeared in Russia for more than 100 years.

C.Ctojiqob said.

in addition, the decline in fur production in Russia also resulted from a decline in fur raw materials and fur products, as well as factors such as market saturation.

Fur sales in Russia less than P are not as optimistic as in previous years.

Russia's fur production industry as of January this year, production fell by 30%.

One of the important reasons is climate warming.

He Sucheng, President of the Wordsworth company, thinks that the important reason for the saturation of the fur market lies in the asymmetry of market information.

"this asymmetry is the information asymmetry from the initial stage of the industrial chain of mink breeding and processing."

He Sucheng said that since the beginning of 2013, many of the former processing workers have switched to farms because they found that the mink farming industry has a very high profit.

But many people do not see whether fur products sell well in the retail market.

He Sucheng said that many farmers blindly optimistic about the market, resulting in the production of mink too large, oversupply of the market.

at the same time, there were also some "non harmony" events in the fur market between China and Russia last year.

according to Li Feng, head of the Moscow Greenwood Trade Zone, not long ago, in a business district where Russian fur traders were concentrated, Chinese business shops were often sealed off by Russian authorities.

As early as in 2009, when the Moscow Cheel Guizo Wo market was closed, a large number of Chinese fur products were seized and seized.

although there are indeed illegal phenomena in the penalized Chinese business people, the Russian official malicious seizure and the Russian fur market's poor performance from last year have led some Chinese fur merchants to decide to "return home".

In the eyes of these Chinese businessmen, this may be the two bottom of the financial crisis.

but in Li Feng's investigation, this is not always the case.

"with the increase of the income of Russian residents, more and more consumers begin to choose to buy fur clothing from large shopping malls and chain stores instead of choosing a relatively cheap fur market."

Li Feng said.

it seems that this is not related to the fur quality incident in the Russian market this year, according to E.Echha, director of design and manufacturing technology experiment, Russia fur product design institute.

"after sampling and analyzing the fur products imported from Russia for nearly three years in our laboratory, we found that the fur quality of the current market showed a downward trend year by year."

E.Echha said that with the increasing awareness of consumer rights, Russia has complained of frequent consumer complaints in recent years.

in the frequent occurrence of quality incidents, most products are caused by material fraud, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107102" > color fastness < /a > insufficient, insufficient sewing strength and tear at shoulder, elbow and other parts.

the reasons for the frequent quality of imported fur products in the Russian market, E.Echha said, though there are some phenomena of counterfeit exporters, it is also related to the fierce competition of fur market in Russia in recent years.

"Some Russian importers are constantly lowering the seller's price, resulting in a decline in the quality of fur products by the seller."

, therefore, the future fur export enterprises in China must strictly control the quality of products in order to base themselves on the Russian market.

good product is "pass" .

although the end of last year to the beginning of this year, because of the warm winter in Russia and some political factors, the fur market in Russia has declined.

But Dai Anping, vice president of the North American Fur Trade Association, found that the quality of fur products is guaranteed and the price is reasonable, and its sales volume in the Russian market is very good every year.

In P's latest global fur marketing report, Dai Anping also shows that China and Russia are still the largest market for each other's trade.

with the increase of Russian residents' income, more and more consumers began to choose to buy fur clothing from large shopping malls and chain stores instead of the fur market with relatively low price.

, therefore, for Chinese enterprises, as long as the provision of high-quality fur products, its future in the Russian market has great potential for development.

At the same time, besides the Russian market, North America and other European markets also show huge market demand for high quality fur products.

"compared with the year before last, the sales increment of fur in North American market increased greatly last year.

Especially in some supermarkets, as well as some exclusive stores, sales of fur clothing and accessories are showing a trend of rising.

Dai Anping said.

at the same time, in recent years, some famous designers began to use a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > fur material < /a > for design.

according to statistics from the relevant institutions on the 2013 autumn and winter four fashion week shows, fur has become the mainstream designer's love, and 70% of the show has adopted fur elements.

In New York and London Fashion Week, 2/3's show has fur elements. In Paris fashion week, 80% of the designers used fur elements, while Milan fashion week, the proportion was up to 86%.

Among them, Fendi's 41 show styles have fur elements.

"to make fur more popular, enterprises must respond to market demand and understand market information in time.

Moreover, the brand must pursue creativity in products.

Dai Anping said.

to make fur products have design creativity, where should enterprises start?

strong > Fashion depends on young design strength /p >

"now, most consumers are increasingly pursuing style when buying fur."

H.Kpythkoba, a fashion designer who has won the Russian National Award, believes that if a fur enterprise wants to make a brand, it must first make its own style.

but H.Kpythkoba found that with the large-scale production of fur, an interesting phenomenon appeared in the market: Fur consumers all over the world wore almost the same styles of clothing.

One reason for this phenomenon is that many fur producers choose to copy other brand design styles in order to save the cost of P design.

Another reason for "P" lies in the emergence of a large number of fur processing enterprises.

Most of these enterprises are large-scale production enterprises of fur products. They are only responsible for the processing and not responsible for the design. They usually produce garments according to several styles, and basically do not consider the change of market demand.

and for the development of fur industry in China, a great difficulty lies in the lack of design talents.

for this reason, Zhang Qinghui, vice-chairman of the China Fashion Designers Association, believes that the fur industry must develop its energy to cultivate talented young designers in order to achieve better development.

"Through the cultivation of design power, we can make the whole fur field more fashionable and more in line with the aesthetic needs of modern people."

Zhang Qinghui said.

Dai Anping also agrees with P. She said fur fur's design should maintain its traditional characteristics, but it also needs to break through the color, texture and tailoring of fur, so that the current good design can become the "tradition" in the future.

at the same time, Dai Anping believes that fur will be fashionable in the future, and young designers should rely on it.

"I think fur is already a very old material. Therefore, if the industry can be more young in the use of designers, instead of using old designers, it will make fur more popular among the world."