The Rise Of Virtual Fitting Rooms Is Expected To Reach 1 Trillion In 2016.

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The mobile terminal of < p > < a href= "http://sjfzxm.com/news/index_x.asp > > Jingdong mall < /a > has recently added a new function: < a href=" http://sjfzxm.com/news/index_x.asp "> virtual fitting room < /a >.

After identifying the user's face and body information, a mobile phone can automatically provide a personalized and customized recommendation.

Consumers can also choose the number of clothes from top to bottom, from inside to outside, and mix them with bags, jewelry and other items to see the overall effect.

This can not help but sigh, if you can solve the problem of clothing test, then the Internet is really moving the entire shopping malls to mobile phones.

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< p > at the time when online shopping was just emerging, clothing became a low volume product because it was not standardized items, need trial wear and other factors.

With the development of online shopping, this factor is fading away.

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Zhang Jingjing, who worked for an advertising company, said in an interview: "at the beginning, we usually went to the mall to try out a good style and go online to clean up. Now we can roughly judge whether it suits us according to the detailed photos, models and comments of the online clothes." P

If you finally get your clothes or you don't look good, you can apply for a refund.

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This summary of < p > Zhang Jingjing represents the development process of China's clothing e-commerce.

From the beginning of the vertical e-commerce such as van gall and other clothing, to a large number of brand clothing enterprises in the later period, relying on the three party e-commerce platform such as < a href= "http://sjfzxm.com/news/index_x.asp" > Taobao < /a > Jingdong and so on, clothing has become the fastest growing commodity in online shopping pactions. The market size of clothing online shopping also surpasses digital / electrical products, becoming the largest commodity category of online pactions.

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< p > data show that 7 of the top 10 brands of Taobao's a href= "http://sjfzxm.com/news/index_x.asp" > Tmall < /a > are from the apparel home textile industry.

At present, China's clothing online shopping scale accounts for about 1/4 of the size of all online shopping pactions. It is estimated that the scale of clothing online shopping will be close to 1 trillion yuan in 2016.

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< p > to 2013, < < a href= "http://sjfzxm.com/news/index_x.asp > > double eleven < /a >" online shopping "survey shows that in apparel online shopping, consumers are more and more interested in offline brands, and the proportion of mobile Internet applications in e-commerce is significantly improved.

From the sub categories of clothing, apart from less ladies' wear and middle-aged and old women's wear, most of the other apparel sub sectors ranked the top in the traditional sales line, which fully reflected the strong appeal of offline brands online.

Therefore, on the one hand, more and more local brand clothing companies begin to consider the strategic pformation from B2C to < a href= "http://sjfzxm.com/news/index_x.asp" > O2O < /a >; on the other hand, the third party e-commerce platform also attaches great importance to the introduction of well-known clothing brands.

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Liu Hong, general manager of the clothing department of the open platform, according to < p a > http://sjfzxm.com/news/index_x.asp > Jingdong < /a >, since the launch of clothing categories in 2010, Jingdong has attached great importance to clothing and clothing and has made deep cooperation with many international and domestic brands.

In January 9, 2014, Jingdong also reached cooperation with 11 brands such as nine hee, Samsonite, Ferre and so on. These brands will all enter Jingdong open platform at the beginning of this year.

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< p > the price of traditional clothing enterprises can hardly be weighed after entering the field of e-commerce. If online price is cheaper than offline, it will have a greater impact on the offline stores that have been established for many years, and it may attract users to the Internet.

Conversely, if the online price is consistent with the line, it will not be able to "try on" and other limitations, which will lead to online shopping hard to attract users.

Therefore, like Jingdong, the third party platform has to work hard in the collocation design of < a href= "http://sjfzxm.com/news/index_x.asp" > clothing online shopping < /a >, online shopping experience and logistics matching, so that consumers can enjoy the same experience as shopping malls without leaving home.

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