The Price Of 100 Yuan Cashmere Sweater Is Not Pure Cashmere Sweater.

< p > every winter, < a href= "http://sjfzxm.com/news/index_cj.as" > cashmere sweater < /a > is one of the most popular products on the market. All kinds of products with 100% pure cashmere products are flooded with the market, but the output of cashmere is so rare that the price of the real 100% cashmere sweater is too high, and the low price cashmere sweater takes the opportunity to occupy the market.

< /p >

< p > recently, reporter survey found that the market is filled with more than 100 yuan of 100% cashmere cashmere sweaters are basically fiber or wool blended, because an ordinary 100% pure cashmere only cost 300 yuan or so.

Although the supervision of relevant departments, but the "100% pure cashmere" logo gradually reduced to a lot of small and medium-sized cashmere enterprises and consumers play a digital game.

< /p >

Not only that, but because of the driving force behind the interests, buying famous trademarks, such as Ordos and deer king, has become one of the main means of profit for some cashmere enterprises after they enter the market at random after the OEM has been sold to P.

< /p >

< p > strong > true and false 100% cashmere > /strong > /p >

< p > cashmere is a thin layer of fine wool that grows on the outer cortex of goat and concealed on the base of goat's coarse hairs. Because of its scarce yield (only 0.2% of the total output of animal fibres in the world), it is more important for its fine quality and characteristics, which is also called "soft gold" in trading.

< /p >

< p > according to a group of publicly available data, about 70% of the cashmere is produced in China, and the output of the Inner Mongolia Autonomous Region accounts for about 50% of the domestic cashmere output. Ordos and Baotou are the most important cities in the autonomous region, so many local people in the region rely on the cashmere industry to gain benefits or to feed their families.

< /p >

To buy cashmere sweater in Ordos tourism has become a part of the Convention. If you want to start a cashmere sweater at a relatively low price, the local people will recommend a visit to a cashmere street in Ordos. P

< /p >

< p > a long street in the west of Ordos holding group is a cashmere street that the Ordos people are very familiar with.

Most of the locals in Ordos are buying cashmere products on a cashmere street. The main reason is that the price is cheap.

< /p >

When driving to a cashmere street, the names of most shops are covered with cashmere, including Ordos, and the furnishings in shops are basically not very different from those of P.

After inspecting a number of stores, reporters found that cashmere sweaters in a cashmere Street store had a price ranging from 200 yuan to 600 yuan in accordance with style and thickness.

< /p >

< p > "cashmere sweater is not ready to sell in the past few years. If I had not bargain a few years ago, if you feel that the price is not suitable, there will be someone who feels fit."

When the reporter expressed the hope that a large number of wholesale, a shopkeeper recalled, finally the owner said that the price of 380 yuan a cashmere sweater can give a wholesale price of 180 yuan, if the large price can also be preferential.

< /p >

< p > when the reporter inquired about the content of the cashmere sweater, the owner of the cashmere sweater told us that the cashmere content of these cheap cashmere sweaters was only between 20%-30%, but the reporters found that most of them were printed with the word "100% pure cashmere".

< /p >

Like the majority of street vendors in this street, the Huarong commercial building on the west side of the street brings together more cashmere sweaters. The price of their products is lower than that of the shops along the street, and basically they are also engaged in wholesale business, < /p > p

< p > reporters visited the Huarong commercial building on the basis of wholesale cashmere sweaters. Most of the shops and stalls owners said they only wholesale "white leather" (Note: cashmere sweaters without any indication).

< /p >

< p > "we usually will not give you any trademark or logo, it is" white skin "for you, others are your own operation.

A shopkeepers told reporters that for the wholesale cashmere sweater, the shopkeeper indicated that his product contained at least 20% of the cashmere content. As for the "white skin", the logo was the seller's wish to hang up.

"If you sell it online, you can hang 100% pure cashmere, so long as you sell it and do not check it, there is no problem."

< /p >

< p > according to a number of shopkeepers, the main selling channel of "white leather" is the Internet. Apart from the owner's own shop selling cashmere sweater on Taobao, many local young people are selling wholesale cashmere sweaters from these shops or stalls to sell on Taobao platforms.

< /p >

< p > because the sales environment of cashmere sweaters has been depressed in recent years, merchants are very keen to have more sales channels.

At the same time, because of the stricter spot checks on cashmere products, small traders only sell "white skin", and they are unable to provide labels for cashmere sweaters.

< /p >

< p > "if you look closely at Taobao, you can find that cashmere sweaters bought on Taobao for more than 100 yuan a piece are mostly in the name of 90% or even 100% pure cashmere. These < a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > basically contain no more than 20% of cashmere. If black hearted owners may sell cashmere sweaters, they do not contain cashmere.

A shopkeeper who set up shop on his own is also quite helpless for the identification of the contents of wool. "Although we do not want to deceive consumers, the products of 100% pure cashmere products are flying all over the world. If you hang a product containing 20% cashmere on the Internet, there will be no business at all."

< /p >

< p > not far from cashmere street, it is the location of Ordos holding group. A boutique store in Ordos is on the first floor of Tianjiao Hotel, which belongs to the group.

< /p >

< p > reporter found in the boutique, the Ordos brand cashmere sweater varies from 1000 yuan to 10000 yuan according to the quality of craft and cashmere, and more than 1000 yuan cashmere sweater only accounts for a small number of all products in the shop.

< /p >

< p > how much is the cost of a real 100% pure cashmere sweater? < /p >

< p > Wu Gang, general manager of Lu Wang Group, counted the accounts for the reporters. At present, the price of cashmere raw materials is hovering around the international market. The average price of a ton of cashmere raw materials is about 850 thousand yuan, and a common pure color cashmere sweater is basically 250 grams, plus processing fees and wastage in the production process. The price from the production line is only about 300 yuan.

< /p >

< p > before entering the circulation channel, it will also have to spend all kinds of expenses such as pportation and channel promotion. So the more than 100 yuan cashmere sweater and pure cashmere can not reach the top.

< /p >

< p > < strong > enterprise survival way < /strong > /p >

< p > then, where do these merchants come from? Where are these enterprises producing such cheap cashmere sweaters? With questions, reporters have visited the small and medium-sized enterprises made of cashmere sweaters in Ordos City.

< /p >

In the cold wind, the Fuxing cashmere Industrial Park of Dongsheng District in the cold wind P, if it is not a large billboard of the surrounding enterprises, feels like walking into a park.

The park, which was built and handed over to all kinds of cashmere production enterprises in 2002, is booming at the beginning of production. But now, some enterprises in the park have shut down, and even have factory buildings as warehouses to lease to other enterprises.

< /p >

< p > 2002, the cashmere Industrial Park of Dongsheng District of Erdos City has begun to attract investment, and a number of cashmere production enterprises with certain production and processing strength have begun to settle down.

< /p >

< p > in that year, Zhao Yuan (alias)'s cashmere product manufacturer also became one of the first batch of enterprises to enter.

< /p >

< p > with confidence in the development prospects of the cashmere industry and a series of preferential policies given by the relevant departments at the beginning, Zhao Yuan and the management of the company set up plans for the two or even three expansion projects in the next few years.

< /p >

< p > but Zhao Yuan did not expect that when the company developed for several years to start the two phase of the project, unexpected things also appeared.

< /p >

< p > a few years ago, as the real estate industry in all parts of the country showed a hot trend, as an important means to stimulate the local economic development, the various commercial real estate and residential buildings in Erdos city began to rise in those years, and housing prices were constantly refreshed.

< /p >

< p > the rapid growth of social wealth and the influx of local capital brought more than 400 real estate enterprises to the Ordos during the rush hour.

< /p >

< p > in Zhao Yuan's view, the hot real estate industry has slowed down the development of local economy such as cashmere to a certain extent.

< /p >

< p > this is just one of the reasons. The relevant departments have constantly updated the planning of cashmere industry to make small and medium-sized cashmere enterprises confused and unable to follow the rhythm.

< /p >

< p > Erdos is currently building Tiexi District in the urban area. The newly built Ordos cashmere Industrial Park is also located in this area. It is understood that the Erdos Group modern cashmere Industrial Park project covers an area of 2791 mu, with a gross floor area of about 500000 square meters and a total investment of 2 billion 461 million yuan.

Upon completion, it will become the core processing park of the Ordos Cashmere Group, and become the world's largest, well equipped, energy-saving and environmentally-friendly garden type modern a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Industrial Park.

< /p >

< p > Zhao Yuan said that the existing enterprises in the cashmere Industrial Park in Dongsheng are currently relocating near the new cashmere Industrial Park in Ordos. The relevant departments hope that these cashmere enterprises will reassemble to form a centralized effect.

< /p >

< p > and Zhao Yuan's company paid the hard work in the past few years. The delay in the past few years allowed the company to find various ways to survive. In the past few years, the number of people has been shrinking and production has been declining. Though not earning enough money, there will be more if there is no production.

< /p >

Before P moved, the company is now relying on incoming processing to maintain its operation.

< /p >

< p > "take our company as an example, basically is the material processing is the main, we are responsible for processing the materials supplied by customers to the corresponding finished products, but I think the company has no obligation to detect whether the cashmere products are produced, and there is no adulteration case."

Zhao Yuan reluctantly said, "we are strictly in accordance with the raw materials provided by customers, as for how customers sell, how to identify is not what we can control."

< /p >

< p > < < a > href= > http://sjfzxm.com/news/index_cj.as > Ordos > /a > the Quality Supervision Bureau has also used the adulteration of product adulteration, such as fake production, non standard production, inconsistent with the standard, infringement of labels, no contract for OEM enterprises, unknown flow of foundry products and so on. The key inspection contents have been carried out in Fuxing cashmere Industrial Park in Dongsheng district. The small enterprises and small workshops entrusted to produce cashmere products have been listed as key inspection objects, and a series of inspection and control actions have been carried out, and some related problems have also been found and solved.

< /p >

Zhao Yuan's company was also found in the inspection of the above problems. However, in Zhao Yuan's view, this assault type inspection can effectively control the production of cashmere in the short term, but only monitoring the middle production process can not eradicate the problem in the long run, and the logo is the problem.

{page_break} < /p >

< p > < strong > false identification pipeline > /strong > < /p >.

In the winter of the Huarong commercial building, there was a thick curtain of P to protect the outside world from up to ten degrees below zero.

< /p >

< p > but the most prominent one is a single room separated between the curtain and the booth.

A young looking young man is very skillful in controlling the computer and helping the owner of a local cashmere enterprise to drive the logo of cashmere sweater.

< /p >

< p > "contain velvet content", the young man continued to ask.

< /p >

< p > "hit 100% pure cashmere."

The boss blurted out.

< /p >

< p > that is a minute or so. After changing several sets of data on the template, hundreds of cashmere sweaters marked "Cashmere volume 100%" float out of the printer with ink. The whole process did not ask the boss for the cashmere product or the quality certificate of the cashmere products, and the boss who came to print the label obviously did not produce the relevant certification or certificate.

< /p >

In fact, some of the small cashmere sweater stalls sold in Huarong commercial building in Huarong have been sold in the hands of the young man, and most of the signs are clearly marked "100%".

< /p >

< p > the young man told reporters that although he listened to the requirements of his clients, he was only limited to marking and would not imitate the brand of Ordos, but whether the "100% pure cashmere" marked on the logo was in line with the product of the company was not responsible for himself.

< /p >

< p >, therefore, the labels of "100% pure cashmere" have been reduced to a digital game between cashmere enterprises and consumers.

< /p >

< p > the sign booth at the entrance of Huarong commercial building is only a microcosm of the industry chaos. The cheap cashmere sweaters sold by these people also want to hang 100% pure cashmere to make small profits but quick turnover.

< /p >

< p > Wu Gang told reporters that at present, the company has set up a counterfeiting department and spends only about three million of its annual expenditure on counterfeiting.

"The brand value of the company is being overdrawn by these small counterfeiting companies."

< /p >

< p > even so, there will be a batch of counterfeit labels that imitate the deer King's trademark throughout the country every year. For this reason, Wu Gang has no choice but to say that it is impossible to guard against the fact that "only through the enterprise's own anti-counterfeiting effect is very little, it is necessary for the relevant functional departments to combine the enterprises, and apply the strict penalty mechanism to effectively eliminate the phenomenon of fish eating in the market."

< /p >

< p > on cashmere street, another kind of confusion is also found in the Ordos industry giant.

< /p >

There are 3 shops on the cashmere street, which are related to Ordos. One shop is the Ordos factory shop, one is Ordos Austria group, the other is called Ordos. The other is p.

< /p >

< p > the reporter walked into the shop called Ordos. The containers on the roof of the house were clearly marked with Ordos LOGO. However, it is worth noting that some of the cashmere sweaters sold in the shop did not have Ordos logo or LOGO, and some cashmere sweaters used the brand name of "Ordos" or "e-de", and the price of these cashmere sweaters was half or even lower than that of the Ordos counters.

< /p >

< p > what is the relationship between these cashmere sweaters and Ordos? < /p >

P salesperson told reporters that the price of products sold in the store is much lower than that in Ordos stores, so in order to establish the brand image of Erdos always high price, the discount product will be removed or replaced with the brand similar to Erdos.

< /p >

< p > although the mark can not see traces of Ordos, but the salesperson has been through the label on the production enterprise name, stressed that they sell are Ordos production of genuine discount cashmere sweater.

"If you buy it for yourself or your family, the price of the product here is very high. If you want to give it to someone, you should go to Ordos store to buy it."

< /p >

< p > it is noteworthy that the reporters tried the same style cashmere sweater without Ordos logo, but the feeling after the upper body was quite different. The clerk reflected that it was only due to the length of the washing time.

< /p >

< p > in view of this situation, some industry enterprises have no doubt that enterprises sell discounts or overstock products. However, just to maintain the image of high prices, cutting labels or changing the labels will give consumers doubts while making fraudsters more organic.

< /p >

< p > breakout of cashmere industry < /p >

< p > all the chaos highlights the current development of China's cashmere industry, and this situation and the current cashmere resources are also out of tune.

< /p >

< p > data show that in 2012, the output of the Inner Mongolia Autonomous Region's original cashmere was 7642 tons, accounting for 50% of the total output of the national velvet, 70 thousand of the cashmere industry practitioners, 150 of the cashmere processing enterprises above Designated Size, 6 billion yuan of industrial added value, 11 million 550 thousand of cashmere sweaters and about 40000000 of cashmere scarves, ranking first in the country.

But at the same time, the reasons of weak brand building, weak enterprise innovation and increasingly fierce market competition have also increased the number of counterfeit cashmere products to some extent.

< /p >

< p > August 1, 2013, the opinions of the people's Government of the Inner Mongolia Autonomous Region on the revitalization of the cashmere industry were officially promulgated by the people's Government of the Inner Mongolia Autonomous Region in the form of government documents.

< /p >

< p > the meeting held that, in order to revitalize Inner Mongolia cashmere industry as soon as possible, reverse the passive situation of cashmere industry development, promote the structural adjustment and optimization and upgrading of cashmere industry, and continue to maintain the leading edge in China, we must further strengthen the policy guidance for the cashmere industry, increase the support for financial support, carry out the implementation of policies, and promote the sustainable and healthy development of Inner Mongolia cashmere industry.

< /p >

< p > according to Guo Jian, director of the agriculture and Animal Husbandry Department of the autonomous region, in order to revitalize the cashmere industry, the autonomous region government will invest 50 million yuan in special funds, focusing on the implementation of "Cashmere Goats" seed conservation project construction and supporting leading enterprises in brand building.

By 2020, the industrial added value of the above scale cashmere products processing industry will be doubled on the existing basis, reaching more than 12 billion yuan, and the proportion of cashmere quality will be increased by 20 percentage points, reaching over 60%.

< /p >

< p > "these policies are all good, but until we really implement it, we don't know when it will be."

Zhao Yuan looked at the red paper on the table.

< /p >