GORE-TEX Business Casual Shoes Enter Chinese Market

High performance Waterproof breathable fabric Technology leader Gore announced that its GORE-TEX SURROUNDTM360 SURROUNDTM360 degree waterproof and breathable technology will officially enter the Chinese market in spring and summer in 2014. This is a technological innovation in the footwear industry of the company. Its better waterproof and breathable performance can meet the needs of the multi city scenes of the busy urban families and enhance their positioning for the comfort and practicability of business casual shoes.

At the same time, the arrival of the technology will also import high-tech selling points for Chinese business casual shoes brand, increase the competitiveness of the brand, and take this opportunity to expand the brand consumer groups, attract the attention of outdoor enthusiasts, and bring new business growth points for enterprises.

GORE-TEX SURROUNDTM360 waterproof and breathable technology adopts the original "open window" sole structure design. The sole is provided with a large area of air holes, which can discharge excess sweat and emit excess heat of the feet to ensure that the feet are always dry. The GORE-TEX film, which is attached to the shoe, has more than 1 billion 400 million micropores per square centimeter, 20 thousand times smaller than the water droplet and 700 times larger than the water molecule. While ensuring the smooth discharge of sweat gas from the inside, it can completely prevent the entry of external liquid water, and establish all-weather temperature micro circulation control system in the shoes. Consumers will never be disturbed by weather factors. No matter whether it is sunny or rainy, they can release their feet in city life and enjoy the pleasure of comfort and carefree walking.

Christian Langer, global president of Gore tex footwear, said: "GORE-TEX SURROUNDTM360 SURROUNDTM360 degree waterproof and breathable technology is a milestone in breathable technology and will bring the wearer a full range of comfortable experience." In Europe, the technology has become a new product selling point. It has been adopted by many fashion shoemaking partners of Gore, including Clarks, Ara, Legero, Superfit, H GL, Fretzmen, Igi& Co and Primigi. They provide rich and colorful styles and color designs on the basis of GORE-TEX Co technology, and have won many consumers' pursuit and excellent market performance.

Gore tex Shoe products MarcPeikert, chief global product officer, introduced the original intention of Technology Development: "now consumers need to be able to provide comfortable shoes for all kinds of environments and climates. Our technological innovation is just to meet the needs of consumers." Foot comfort expert Mark Newton, who is involved in the development of GORE-TEX SURROUNDTM technology, is also confident of the prospect of this technology in the business casual footwear area: "all clothing and shoes will become more flexible and more adaptable to the environment. The promotion of user comfort is the general trend in the field of leisure. The new generation of GORE-TEX SURROUNDTM360 degree waterproof and breathable technology will be able to meet the comfort needs of consumers in various environments.

Whether it's walking in the fresh city after rain, or rushing to the workplace. GORE-TEX The Gore products will be the ideal choice for consumers to travel freely in various occasions. It is reported that the new business casual shoes with GORE-TEX SURROUNDTM360 SURROUNDTM360 degree waterproof and breathable technology will be officially landed in the Chinese market to meet consumers in January 2014.