Customer Management Of Zero Leather Shoes
< p > expensive for business "God", any profitable company relies on them to survive and develop.
Especially in the era of hot business, the competition between the online and offline retail families is more intense, and customers are more important.
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< p > however, when every businessman is saying that customer service is very important, many business services are homogenized and lead to customer churn.
This issue has invited businessmen representatives' a href= "http://www.91se91.com/news/index_c.asp" > zero /a > shoes to make comments on customer management issues.
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< p > < strong > is there any difference between new and old customers? < /strong > < /p >
< p > according to statistics, the development cost of a new customer is equal to the cost of maintaining many old customers. It is better to maintain an old customer than to develop several new customers. After all, the old customers are the basis for the survival of enterprises.
Maintaining the meaning of old customers is more important than developing new customers.
But there are also people who say, "from the perspective of the expected revenue of an enterprise, it is more realistic for an enterprise to focus on developing new customers."
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< p > how to treat new and old customers is different for many businesses, but there is no absolute weight.
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< p > < strong > zero a href= "http://www.91se91.com/news/index_c.asp" > membership customer < /a > exclusive privilege < /strong > /p >
< p > "from the price offered to customers, preferential prices can seduce new customers to buy products, and give them the benefit of old customers, so that their loyalty can be improved.
With different results, businesses should not only develop new customers, but also ignore the maintenance of old customers.
For the new and old customers, Tu Chunrong, chairman of zero degree leather shoes, thinks that "zero sales in the online channel" first accumulated slowly from one customer to another. This process is more focused on the maintenance of the old customers, because the reputation of our old customers is our best advertisement.
After zero accumulation of certain customer resources, the communication with the old customers is more smooth. At this time, we need to spend more energy to attract new customers and expand more markets on the basis of the original customers.
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< p > < strong > invariable quality and service < /strong > < /p >
< p > there are slight differences between new and old customers in different stages of enterprise development and enterprise attributes. However, one thing to ensure is the quality and service. According to zero a href= "http://www.91se91.com/news/index_c.asp" > leather shoes < /a > chairman Tu Chun Rong's view.
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< p > "enterprises must keep on developing, the market needs to have new growth, the support for new customers is inevitable, the growth space brought by new customers is full of imagination, the old customers have the word of mouth effect, and the consumer goods such as shoes closely cling to them, it is easy to exchange feelings among friends.
The development of zero can be attributed to the support of these new and old customers.
Quality and service are the most basic and stringent requirements for customers.
The quality of the hard power highlighted, we can pass raw material quality inspection, supplier selection and a series of threshold to enhance.
There are no fixed rules and regulations for the standard of service, there is no upper limit, and every customer service member must be perfected every day.
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< p > at zero, huge customer data repository is constantly being filled. The data resource department needs to constantly analyze customer consumption and feedback.
Because there are few promotions for discount in the form of big discount, there is no slack in other ways of giving back to consumers.
For example, for customers who spend two or more times, they can receive exquisite gifts from zero. VIP customers of different grades can enjoy different privileges during their birthday.
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< p > there is a saying that the customer is the market and how many customers the market occupies.
A simple division of new and old customers using different strategies can not bring long-term benefits to businesses.
Simply pursuing the customer scale is just doing the quantity; the more important thing for the enterprise is to grasp the quality and improve the quality and service in the changing market.
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