How Can Children Stand Out When Attending Children'S Wear Show?
Many children's clothing enterprises are participating. Children's Wear Exhibition At that time, the goals of the exhibition will be determined as: displaying products, displaying enterprises, making friends with distributors, and ultimately achieving market expansion. However, many enterprises are often in the process of real goal execution.
We must turn the display effect into the winning fruit of sales.
Reporters believe that the success of a children's wear show, in fact, there is only one goal, that is, to achieve market sales, and only to display the results into the sales success of the exhibition, is the real sense of success.
It seems to be bullshit, once you seriously recall your business. Exhibitors Later actions, such as collecting data, losing track, lax about interested dealers. Such practices are everywhere.
There are many things to do after exhibitors, for example: timely evaluation of the effect of exhibitors; timely collation of information on distributors who are interested in products during the exhibition; further collection of these dealers' information; evaluation and classification of these dealers; further communication with dealers matching their own businesses;
In this sense, the success of the exhibition may be just the beginning of a more comprehensive marketing campaign.
Do a complete package of products.
Since children's wear is the leading role in children's wear, children's wear is very important. shoes The packaging of such products is particularly important, and it is a comprehensive packaging for children's clothing. Many enterprises will think narrowly that the packaging of products is just to make the products look good. In fact, a comprehensive exhibition product packaging mainly consists of three aspects.
Product hardware packaging: the external form of the product can enhance the sense of value of the product. Nor is it a product of the exhibition. If the hardware package is not in place, it will be on the losing side with many other products of the same type. Especially when the booth area is small and the product mix is complex, how to choose the exhibits with more shape characteristics is very important.
Product software packaging: a complete product, software package is indispensable. The core value of the product is determined by the intrinsic characteristics of the product, but the extension value of the product can be completed through flexible packaging. The value of extension is the key to the distributors and consumers as well as the core value. It can often highlight the differentiation of products and enhance the value of products. For example, a good product concept can be divided into other products of the same kind; beautiful and distinctive publicity materials that can fully reflect the characteristics of products can let dealers and consumers fully understand products; a good set of persuasions can persuade different types of products. Distributor 。
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