Take A Look At The Exhibition "Signing Tricks".

The first way: to spy on the military situation and fully understand the desire to participate in the exhibition. Exhibition It includes the quotation of the exhibition, the general situation analysis report, the media plan, the audience group and the product positioning of the last exhibition. The product positioning of the exhibition will provide an important reference for exhibitors to participate in the exhibition.

The second type: pre emptive business, if the enterprise decides to participate in the exhibition, should take part in the exhibition early, especially for some larger exhibitions and many exhibitors. The time of registration will be cut off accordingly, because the organizers need enough time to prepare for the exhibition. Therefore, enterprises should sign up early and do not miss the opportunity.

The third type: laying nets and ambush enterprises to sign up. Exhibitors After that, the potential customers who meet the product positioning should be invited to the maximum extent according to their own product line, so as to bury the foreshadowing for the full load order.

The fourth type: when the pioneers are participating in the exhibition, the enterprises should select the most suitable booth staff for the exhibition. These people will not only involve the effect of exhibitors, but will also involve the success rate of visas when they attend overseas exhibitions. Experience shows that some of the selection personnel may be more familiar with the business, but lack of English and receptionist. This will not only be difficult for the visa interview, but will also have an impact when communicating with overseas buyers. Therefore, enterprises must select the whole business team with the most comprehensive quality and high standard of English staff.

The fifth type: when it comes to the exhibition, enterprises should choose the most advantageous products suitable for the buyers according to their characteristics. This is especially important for exhibitors who are attending the exhibition for the first time. For example, a family shoes Enterprises may produce women's shoes, men's shoes, children's shoes and so on, but their women's shoes are the best. Therefore, when exhibiting, women's shoes should be the main products for exhibition, not women's shoes, but also a lot of men's shoes and children's shoes. This will leave an impression of "unprofessional" to the buyers.

The sixth type: the winning of the exhibition, we should grasp the publicity opportunities at the exhibition site, make Kanban, publicity materials and small gifts, and impress the buyers.

The seventh type: logistical follow up enterprises should do well the logistic arrangement of the exhibition, including solving the living problems of the staff, such as food and lodging, so that they can devote themselves wholeheartedly, including second and three rounds of negotiations with buyers. When participating in exhibitions, logistics arrangements are often ignored by many exhibitors. In fact, exhibitors are only the first step in business startup. Later communication is the key to the success of business. Moreover, good logistical support and supply can always maintain the strong combat effectiveness of the team.

The eighth type: winning and pursuing the exhibition is only the first step to establish relations with the customers. After the exhibition is over, the salesmen should strike the iron while doing business and follow up the business.

The ninth type: after the completion of the inventory battlefield exhibition, relevant personnel should do the following work: the analysis of the exhibition effect, the statistics of the attendance fee, the statistical analysis of the audience situation, the analysis of the organizer's questionnaire, the summary of the work skills of the booth staff, the analysis of the competitors, the media response of the exhibiting behavior, etc.

The tenth way: iron nails to the intended customers and signed orders, we must do a good job in product quotes, production arrangements and so on, so that every business is foolproof.

　 Select efficient exhibition

Judging whether an exhibition is worth exhibiting, enterprises should decide from many aspects, which can be divided into objective factors and enterprise development.

Objective factors include the status of the exhibition in the industry, word of mouth, international recognition, the number and scale of exhibitors and buyers, and the history of the exhibition. In addition, enterprises should pay more attention to the development of individual market, including manpower, time arrangement, enterprise marketing strategy, special requirements for European and American customers. At the same time, the information about competitors' movements, location, area, decoration style and booth design should also be concerned by enterprises.

As for how to make use of exhibitions to make brand names and other issues, enterprises can request the location of booths in the brand area. Exhibition booth The design should be attractive, consistent with the product style, and must be well publicizing at the scene, so that it can achieve twice the result with half the effort.