Fabric Industry Needs "Beauty Like Flowers" Clothes To Marry.

< p > > domestic a href= "http://www.91se91.com/news/index_c.asp" > fabric enterprise < /a > Where is the opportunity to join hands with the downstream partners? Mark Ed Faye, director of design of Shanghai (commercial) Co., Ltd., Qu Chuang, said: "at this stage, many clothing brands including Mark Ed Faye are integrating supplier resources. If a fabric supplier wants to establish long-term cooperation with Mark Ed Faye, when he comes to us, tell me that they have developed several themes in this season, which are suitable for the fabric of our brand, and I will immediately look at him in a different way and be able to make such a fabric company great."

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< p > < strong > what is your advantage? < /strong > < /p >

< p > when enterprises are looking for high-quality partners, the first thing to consider is what are your strengths? < /p >

< p > for the production of Fujian a href= "http://www.91se91.com/news/index_c.asp" > cold resistant clothes < /a > and casual wear fabrics, Longfeng Textile Technology Industrial Co. Ltd. in Fujian, cooperation with Bosideng, Anta, del Hui and 361 degree brands is the guarantee for the stable development of enterprises. The premise is that enterprises can provide quality products every quarter.

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Wu Xiufeng, deputy general manager of enterprise P, introduced the cotton imitation products developed by Hengli Chemical Fiber Company and upstream enterprise, and the inquiry degree of the market is very high.

Wu Xiufeng analyzed: "people are more willing to get close to natural fiber fabrics, because chemical fiber products are easy to handle, and cotton imitation products plus functional finishing are easier to be accepted by consumers."

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< p > Wu Xiufeng said that enterprises and these customers have fixed order indicators every year. In addition, cooperation with downstream garment enterprises is also an important channel for enterprises to absorb cutting-edge information.

He further explained: "for example, enterprises and 361 degrees finally reached the order, of which 60% are Longfeng independent research and development fabric, and the other 40% is the tailor made after communicating with its designers.

361 degrees have designers from Korea. They have resources and information. This cooperation is mutually beneficial to both sides.

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< p > as a national fine woollen fashion fabric development base enterprise and China's fine wool fashion fabric fashion trend publishing enterprise, Dan Mao's leading products are more than 1500 varieties of high serge, tweed, Lycra, bamboo fiber, silk wool blend and high-grade cashmere fabric, especially the functional fabrics such as Leili spinning and three protection processing, antistatic and so on, which have great market competitiveness.

In Jiangsu Dan textile Limited by Share Ltd Shanghai branch director Cai Zhe, these superior fabric products are the important reason that Dan Mao has been popular with old and new customers for many years.

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< p > < strong > how to improve the holding probability? < /strong > < /p >

< p > most a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > when it comes to differences in development ideas with fabric enterprises, it will still be attributed to the different concepts of producers and operators, and different angles of concern to the terminal consumer market.

This is not a denial of the achievements of some dominant fabric enterprises in the marketing process, but for the overall level of the fabric industry, it is necessary to update and strengthen the understanding of the downstream clothing brand management.

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< p > the strategic alliance between the current fabric enterprises and the downstream garment brands is to resist the market risk together. On the other hand, the fabric enterprises also want to grasp the initiative and the right to speak in the interaction of the industrial chain.

For this reason, they start from perfecting their own supply chain, provide "one-stop" procurement service for clothing brand, customize and develop fabrics according to brand style, and even provide garment purchasing.

At the same time, new ways of promotion are also emerging. For example, the ambition group holds salons for key customers every year, and displays the latest fabrics in a relaxed and pleasant atmosphere.

The Tianjin Textile Association will develop product manuals for different brand customers to display the latest products in an intuitive way.

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< p > in the communication with clothing brands, they also expressed this view. "Like fabric producers, we are more willing to cooperate with fabric brokers, and they will target fabrics according to brand positioning"; "we prefer fabric companies to provide samples directly, rather than providing samples for them to process."

It can be seen that clothing brands have certain expectations for the pformation of the role of fabric enterprises, but from producers to operators, the two are not only changes in identity, but also the pformation of ideas.

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< p > then, what is the most concerned marketing issue for clothing brands? The answer is the market channel.

Saito Mitsuo, the design director of the seven wolves, gave his view: "clothing brands are more and more concerned about the products. They are not only limited to the products themselves, but are thinking about how to sell them."

He said that different channels have different business models and formats. In the traditional channels, the shops of two or three line city commercial streets, as well as channels such as network, TV and so on, the enterprises will pay more attention to it. And for the pformation of clothing brand operators' thinking, it is necessary for fabric enterprises to follow up in time and provide effective services.

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< p > < strong > is your service attractive enough? < /strong > < /p >

< p > it is reported that Wu Jiangfuhua research and development center has carried out hundreds of docking services with several brand customers, producing and providing carefully designed product samples, sample cards and detailed product descriptions for customers to provide customers with a better understanding of the characteristics, functions, finishing and usage of the products. The samples sent are well received and appreciated by customers.

At the same time, through direct communication with designers, Fuhua firmly grasps the fashion development trend of clothing, excavating the potential fashion elements of fabrics, improving the design level and quality of products, and formulating the technical standards of various processes such as raw materials, weaving, dyeing and finishing, so that the products developed continuously adapt to the market, meet the latest needs of consumers, realize the development of enterprises in the direction of high technology, and enhance the core competitiveness of enterprises.

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< p > "before the product development, Fu Hua, based on the full market research, makes an analysis based on the data, determines the direction and trend of product development, so as to avoid market risks."

The company responsible person said that Fuhua never forgot to exchange and cooperate with the international manufacturers and some institutions of higher learning, absorb and digest the information and trends ahead, and continuously develop and put into operation various new fabrics with high technology content and unique functions.

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< p > the current Dan Mao company is mainly foreign trade, Cai Zhe said, to provide better services for many years old customers, is an important means for Dan Mao to stabilize the market share.

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< p > "so-called product concentrated development, providing better delivery time and better price is to save time and effort for customers."

Cai Zhe explained that "under such favourable conditions, enterprises are only open to long-term cooperative customers."

The reason for choosing this is also very simple. Enterprises offer customers convenience and convenience, and also want to get the return of customers' orders.

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< p > "the situation that customers can only place orders without placing orders is not uncommon in the industry. To be honest, it is still more trusting to the old customer enterprises, and they are willing to spend time and energy to serve them."

Cai Zhe said, "for new customers, enterprises will first consider the actual production situation of the factory, of course, it will conduct preliminary research on it. If the new customers are good quality, such as brand dealers, the enterprises will invest more time and energy to establish long-term cooperation with them."

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