2013 Luxury Brands Such As Tiffany, Count And So On Rely On China.

< p > economic recession is difficult to conceal the potential of the market. Despite many difficulties, the 2013 international a href= "http://sjfzxm.com/news/index_s.asp" > Jewelry "/a" is still striving to make an article around the Chinese market.

Tiffany brought his legendary yellow diamond to China for the first time and made a magnificent exhibition in Beijing. The Earl chose Gong Li as his global spokesperson; TASAKI jewelry set up shop in the Bund; Van Cleef & Arpels's Ballet Series new products were selected in China.

And so on, it is easy to see the confidence and determination of international jewelry brands to the Chinese market.

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< p > < strong > Asia Pacific performance depends on China, < /strong > /p >

< p > in 2013, when luxury companies suffered major sales setbacks in China, Tiffany's latest financial results exceeded expectations. Sales in the Asia Pacific market surged by 27%, and 6 new retail stores were opened.

The acquisition of excellent sales results is inseparable from the promotion of brand promotion in the Asia Pacific region, especially in the Chinese market, with < a href= "http://sjfzxm.com/news/index_s.asp" > Tiffany < /a >.

Tiffany's Town store treasure, the 128.54 carat Tiffany legend yellow diamond, was first brought to China.

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Michael J. Kowalski, chairman and chief executive officer of P Tiffany, claims that China's performance is "very good". He also went to China to help promote Tiffany Tiffany store in Tiffany store flagship store in Fifth Avenue, New York.

Michael J. Kowalski attributed the growth in China to the growing consumer awareness of the brand and the expansion of stores over the past few years.

At present, Tiffany operates 24 stores in China, which will grow at a rate of 3-4 per year, and the sales growth in China will be much higher than that in 10%-12%.

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Sales in Asia Pacific region, which is stronger than the Chinese market, is not just Tiffany. The British luxury brand Burberry achieved double-digit sales growth in the Asia Pacific region last year, and the Greater China region is the leader in group growth. P

PRADA released last year's interim results report, the group net sales of 1 billion 422 million euros, an increase of 11.7% over the same period last year, of which Asia Pacific region recorded a net sales of 628 million euros, while mainland China and Hong Kong and Macao net sales of 397 million euros, contributing to the majority of sales in the Asia Pacific region.

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< p > China endorsement to the world, < /p >

In 2013 P, two big brand spokesmen were concerned about the global luxury market. The count joined hands with Gong Li and Jaeger Le Coulter to launch Zhao Wei, and the two relatively low-key luxury brands of the peak group announced their cooperation with Chinese stars in a high-profile way, which shows that the introduction of Chinese representatives will play a very important role in the development of luxury brands in China and even in the Asian market.

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< p > in recent years, there are several international brands in China.

According to statistics, the sales of these brands have been rising all the way after the star endorsement of China has been launched.

Even asking celebrities to endorse brand activities can generate huge profits.

At the beginning of 2013, at the Christmas tree lighting ceremony of the two shop in Wangfujing, Chengdu, SWAROVSKI invited the Hongkong popular movie star a href= "http://sjfzxm.com/news/index_s.asp" > Kevin Cheng < /a > platform. According to the brand, sales exceeded 100 million yuan on the day of the event.

The influence of Chinese stars on consumers is obvious.

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< p > brand and stars seem to hit each other, but in fact they are not achieved overnight.

< a href= "http://sjfzxm.com/news/index_s.asp > > Gong Li < /a > is the first Chinese pop star to ascend the US Time. It is also the only Chinese film star who has won personal distinction in the world's three largest international film festivals so far. As a Chinese star with such influence, there is no luxury endorsement.

There is no doubt that this combination with the count will hide huge market energy.

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< p > < strong > new product pfer from Europe to China < /strong > < /p >

At the end of last year, the ballet jewelry series "a href=" http://sjfzxm.com/news/index_s.asp "Van Cleef & Arpels < /a" was first selected in Beijing, P.

The first two brooches, the dainties of the dancers, are silhouettes under the exquisite carving of gold lace.

The dancers also raised their skirts in a graceful manner, highlighting their slender waist and graceful figure.

At the scene, two brooches were captured on the spot by heroic buyers.

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Less than P, the two French brands, Cartire and Van Cleef & Arpels, are always ranked among the top two of the group.

According to Van Cleef & Arpels's plan, it will launch 100 boutiques around the world, while the mainland China has 13.

Following Paris and New York, Van Cleef & Arpels entered the Asia Pacific region and preferred port city Hongkong.

In 2001, its flagship store in central Prince Building in Hongkong finally opened in third.

Hongkong's success made Van Cleef & Arpels move toward the mainland market in 2005. In seven years, Van Cleef & Arpels expanded its retail network in mainland China on average two new stores a year.

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< p > < strong > gold is unique. China dominates the ups and downs < /strong > < /p >.

< p > 2013, < a href= "http://sjfzxm.com/news/index_s.asp" > international gold price < /a > shows dramatic fluctuation. Despite the twists and turns, it is China's gold market that runs all the way to the happy ending.

At the end of last year, the biggest winner was Zhou Dafu, who made a net profit of HK $3 billion 500 million in the first half of the fiscal year.

Before Zhou Dafu released the interim report, a number of jewellery listed companies released the latest financial reports or earnings forecasts.

The three quarterly report of mainland brand jeweler Lao Fengxiang last year showed that the company achieved operating income of 27 billion 200 million yuan in the first three quarters of last year, an increase of 30.53% over the same period last year, and a net profit of 633 million yuan, an increase of 23.25% over the same period last year.

Hong Kong listed companies Zhou Shengsheng realized sales revenue of HK $14 billion 89 million in the first half of 2013, an increase of 55% over the same period last year, and realized a net profit of HK $615 million, an increase of 40% over the same period last year.

The acquisition of jewellery chain brand Kim Jeon Tun Chow Tai Fook, a small group of companies, also benefited from the strong sales of gold products and the growth of jewellery sales in the mainland. It is expected that net profit will rise substantially in the first half of fiscal year 2014.

Even Xie Ruilin, a jewellery listed company with a smaller market value, has increased its sales and net profit by 28.3% and 55.1% respectively in the Chinese market, earning HK $47 million 600 thousand.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > Chow Tai Fook /a > managing director Kent Wong said that although the environment is facing a slowdown in growth, people are still willing to spend money on jewelry consumption.

The strong consumption power of the Chinese market has made the traditional wedding oriented Zhou Dafu start planning young consumers of fashion jewellery. It has launched a series of cheap pendant series such as Hello Kitty Hello Kitty, Winnie the Pooh, Winnie the bear and so on.

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